GERETY AWARDS 2019 SHORTLIST ANNOUNCED!

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Launched this January, The Gerety Awards is challenging the status quo of the awards circuit through its jury.

Co-Founder Lucía Ongay said “The executive judging sessions were riveting and without doubt, this shortlist will set a benchmark for all other award shows this year. We were excited to see what our jury would pick and how it will compare with other industry events. 80% of all global purchasing decisions are made by women so you would hope that advertising always has these most powerful consumers in mind.”

Entries from more than 30 countries competed for the first Gerety Awards.

There were shortlisted winners from Australia, Brazil, Canada, Chile, Colombia, Denmark, Estonia, France, Germany, India, Italy, Japan, Lebanon, Netherlands, New Zealand, Philippines, Poland, Russia, Spain, Sweden, Thailand, UK and USA.

- Advertisement -

BBDO New York has 14 shortlisted entries, Edelman has 8 shortlisted entries, Leo Burnett Toronto has 7 shortlisted entries, Mullen Lowe SSP3 has 7 shortlisted entries.

Most shortlisted campaigns include Petal Paint, for JAT Holdings from Leo Burnett Toronto, Viva La Vulva for Essity Bodyform/Libresse by AMVBBDO, and Fresh Prints for Aldi by McCann Madrid, Spain.

There were no shortlisted entries in the Pharma and Portfolio CUT.

“Although there were some great entries in these Cuts our jury felt they were not strong enough. Only the very best work will be awarded a Gerety”, mentioned Co-founder Lucía Ongay.

- Advertisement -

“The Gerety Awards was a room of super diverse senior creatives, passionately debating work and ideas. It should be irrelevant to know that we were all women. But it’s not. Awards show like The Gerety matter to our industry right now. Elevating new female voices in the discourse on creativity, including more seats at the table to discuss what work should be celebrated-or not – will positively shape the future of a more diverse and inclusive industry we can all be proud to work in,” Executive jury member Genevieve Hoey, Group ECD at R/GA explained.

Read Also:  Gerety Awards Deadline Extended & Update On Coronavirus (Covid-19)

Following this sentiment, Executive Jury Lixaida Lorenzo, GCD at David & Goliath added: “Judging at the Gerety Awards was refreshing. It was a room filled with talented creative leaders that were genuinely just about making sure only extraordinary ideas rose to the top. The room was mostly on the same page on what was really great and what was really not. No politics to navigate.”

Ambassador and Grand Jury member Tista Sen, Regional Creative Director, Wunderman Thompson South Asia said: “The Gerety Awards in spearheading this announces an all-new way in which creative work is perceived. Judging work with women across the table is a whole new learning experience. The entire experience was fun, insightful with a nuanced discussion. And yes, we all fell in love with advertising all over again.”

Read Also:  THE GERETY AWARDS FINAL DEADLINE SET FOR MAY 10

The Grand jury will now choose the final winners which will be announced at the end of July.

- Advertisement -
GERETY AWARDS 2019 SHORTLIST ANNOUNCED! - Brand SpurGERETY AWARDS 2019 SHORTLIST ANNOUNCED! - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

GERETY AWARDS 2019 SHORTLIST ANNOUNCED! - Brand SpurGERETY AWARDS 2019 SHORTLIST ANNOUNCED! - Brand Spur

Latest News

Conoil Profit Drops By 67% in H1 2020 Results

Nigeria’s top oil petroleum marketing company, Conoil Plc, recorded a 67% per cent decline in both profit after tax...

COVID-19: Too poor to stay safe

A large number of Nigerian households could not afford to buy sufficient supplies of the water they needed for handwashing, a survey in June...

Natural Practices To Make Your Hips Wider

Full hips are considered to be the ultimate feminine feature and are coveted by millions of women around the world. If you are naturally...

NIPC Committed to Investment Promotion

Nigerian Investment Promotion Commission (NIPC) reaffirmed the importance of strategically pitching Nigeria’s investment prospects on the basis of the competitive advantages of the states...

How to finance your SME

SMEs are the foot soldiers of any economy. In developing economies, they are even more important. Small businesses largely do not make use of...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -GERETY AWARDS 2019 SHORTLIST ANNOUNCED! - Brand SpurGERETY AWARDS 2019 SHORTLIST ANNOUNCED! - Brand Spur