YouTube Nigeria has kicked off a whole week of activities, content premieres and fan meet-and-greet in Lagos, with the award of number of Gold and Silver Play Buttons to local YouTube Creators.
The week-long bootcamp has started and will culminate in a graduation ceremony and wrap party on Friday, 21 June. The event is covering topics such as channel & content strategy, working with brands, creator responsibility, production, and accelerating growth on YouTube. A public YouTube Masterclass will be held on Saturday, for registered participants.
“Nigeria has a culture that is steeped in sharing and storytelling, and Nigerians are passionate about music, entertainment and education,” said Addy Awofisayo, YouTube partnership manager. “Since its launch in Nigeria in 2011, we’ve provided a platform for Nigerians to share the country’s unique and diverse culture on a global stage, and also offer Nigerian users more relevant content.”
“Over 5000 hours of content are uploaded to YouTube every minute. YouTube attracts a global generation that has grown up watching what they want, whenever they want, on whatever device is closest. What happens on YouTube is a reflection of what is important and relevant to the world. YouTube has a large and passionate community where people gather and express themselves, share experiences, and reflect on what they think about and care about moment to moment. We’re very excited to bring YouTube’s Creator community and fans together to share, learn and celebrate YouTube and the Nigerian Creators who are taking our culture to the world,” she added.
Throughout the week, YouTube Nigeria will premiere new original series including the D’Banj ‘Adventures KokoMaster’ series, which premiered on Monday, the ‘Brotherhood’ series premiere from Accelerate TV on Tuesday, the SceneOne ‘Ayetoro’ series premiere on Wednesday and an evening with Tuface Idibia on Thursday.
Fans will have a chance to meet, greet and engage with their favourite Creators this week too. Creators such as Abisola Aiyeola, Tobi Bakre, Layefa Beauty, and Zeelicious Foods will be engaging and interacting with fans daily at planned events.
Gold Play Buttons are awarded to channels which have reached the one million subscriber mark, and Silver to those which have garnered 100,000 subscribers.
Launched in May 2005, YouTube is the world’s most popular online video community allowing billions of people to discover, watch and share video.