• The Experience Centre in Lagos joins a growing global family of over 30 such centres
  • This unique, modular, flexible concept supports, ‘explore’, ‘design’, and ‘build’ activities of multi-disciplinary teams using emerging technologies
  • A team of PwC experts will help clients navigate new ways of designing and co-creating user-centric products, services and experiences.

PricewaterhouseCoopers (PwC) unveiled its newest Experience Centre in Lagos as it expands its digital services and innovative solution offerings across West Africa.

In an increasingly digital world, businesses are constantly changing. In the midst of these changes, a new era of interaction and experience has begun to unfold. As digital occupies a dominant place in our daily and professional lives, companies need to create seamless interactions with their clients at various touchpoints in their journeys. To shape a distinctive user experience, practice, skills, technology, and an ideal environment are crucial to conceive experiences, services and products that respond to current clients’ demands.

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This is the main purpose of the new PwC Experience Centre commissioned in Lagos.

The Centre, the first of its kind by professional services firm in West Africa combines creativity, research, existing knowledge and strategic insight with a new structured way of solving problems. This unique, modular, flexible concept supports PwC’s clients’ teams in exploring, designing and building user-centric solutions, ranging from re-imagining customer experiences to fully transforming business models and creating new eco-systems. The use of emerging technologies is pivotal to this designing process.

Uyi Akpata, Regional Senior Partner for PwC in West Africa said:

“The Experience Centre is an important part of our broader drive to transform how we engage with our clients, our people and our community to Re-imagine the Possible in a fast-changing and competitive market. This Centre will drive our thinking around disruption and the emerging technologies. It will also provide us with a platform to support clients, working with them to co-create solutions that meet today and future business challenges. The Centre will also allow us to experiment from prototypes, simulate scenarios, see how it’s going to work, test it and see that they meet the needs of the client and the market.”

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Femi Osinubi, Partner and Experience Centre Leader, PwC West Africa said:

“At the PwC Experience Centre, we balance business understanding with technology innovation and human insights. Simply put, we are harnessing the power of intelligent digital and we will be asking the tough questions. We will not just be solving client problems; we will actually be building entirely new businesses, whole new platforms that have not been considered before. We shall draw out the value within the market in areas where we can combine Business, Technology and Experience but underpin by deep customer insights.”

The PwC Experience Centre in Lagos is the newest member of a growing family of more than 30 Experience Centres with a shared goal: foster innovation to create products and services that delight customers. Currently, there are over 2300 passionate thinkers and doers in the PwC Experience Centres around the world. The centre which has been designed with a uniquely African theme blended with the strong PwC brand also reflects PwC’s thinking on sustainability and the UN’s goals of Transforming our world for future generations.

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