In an unprecedented move to empower millions of its product consumers economically, leading #cement manufacturer, #DangoteCement Plc yesterday launched a jumbo consumer #promotagged “Dangote Cement #BagofGoodies”, which is designed to produce 21 million winners across the country.
The promo, which runs between July and September in which prizes worth billions of Naira would be won, was formally unveiled to the media at a news briefing in Lagos. Lucky consumers are to #win 43 cars, 24 tricycles, 24 motorcycles, 550 refrigerators, 400 television sets, 300,000 Dangote foods goodies packs and recharge cards for all networks worth N200,000,000.00.
According to the GMD of Dangote Cement Plc, Engr. Joseph Makoju, “The company decided to run the biggest promo ever in #Nigeria as a way of contributing to the #economic wellbeing of the consumers of its products given the prevailing economic situation. The promo will reward valued consumers for their unflinching partnership in ensuring that our range of cement products remains today the first choice for construction purposes across the country.”
“We have made it so transparent that you don’t have to go through any raffle or draw associated with many other promotions in the country. You win instantly because what is revealed in the #scratchcard is what you win”, he stated.
“To grow our business, we must constantly create value in terms of quality product and service, competitive pricing and depositing in consumers’ emotional bank accounts in order to become their preferred choice of the brand at the point of purchase.”