Research findings have revealed that Advertising spends by Nigerian Banks for the month of June shrunk drastically compared to the previous month of May.
P+ Measurement Services, a media intelligence, an audit agency, and MediaTrak, undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement for the month of June 2019.
The report shows that there was a decrease of N35,715,562 in the total Nigerian Banking Industry media adverts spend in June compared to the month of May.
TV media adverts in the Banking industry for June saw a decrease in media spend, compared to May with a reduced spend of N26,494,268, while Radio media adverts in June also saw a decrease in media spend, compared to May with a reduced spend of N19,576,488, and the Print media adverts in the Banking industry for June saw an increase in media spend, compared to May with an increased spend of N10,355,194.
Sample Size for the Nigerian Banks ad spend survey: 21 commercial Banks
Media Type: Television, Radio and Print Media