Men vs Women: Who spends more on Black Friday in Nigeria?

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Every year, thousands of sale lovers look forward to the end of November. This is when Black Friday, the biggest shopping craze of the year, takes place. Retailers have been preparing for months to finally, on 29th November, unveil the best promotions and discounts for their clients.

Originally, Black Friday used to be known only in the United States. However, in the last few years, the event has spread to other continents, including our country. Nigerians have welcomed with opened arms the opportunity to participate in huge sales and make great savings.

In which part of Nigeria is Black Friday the most popular? What are the differences in attitudes toward sales among men and women? How much money are Nigerians willing to spend and on which products? Where and when do Nigerians consumers shop? Picodi.com analysts look closer into the Black Friday phenomenon and answer these questions.

The king of all sales

Men vs Women: Who spends more on Black Friday in Nigeria? - Brand Spur

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Black Friday is not the only shopping holiday in November. Although still not as prominent in Nigeria, in many countries Singles’ Day is celebrated on November 11th. Named after the multiple “one” numbers in the date, representing people who are single, Singles’ Day originated in China. The high discounts offered on that day attract huge crowds, especially in Asia.

The survey conducted by Picodi.com shows that Black Friday clearly rules in Nigeria. Among respondents who took part in one of November shopping holidays, 71 per cent participated in Black Friday sales. 26 per cent took advantage of both Black Friday and Singles’ Day. Merely 3 per cent answered that they took part in Singles’ Day only.

Shopping boom in Nigerian cities

Men vs Women: Who spends more on Black Friday in Nigeria? - Brand Spur

Although Black Friday is celebrated throughout Nigeria, in some cities people anticipate it more than in others. With the internal data from Picodi.com, we found cities where an increase of visits in online stores was the largest (compared to an ordinary Friday).

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The biggest increase of interest in Black Friday sales was noted among citizens of Abuja. Black Friday has also gained significant popularity among residents of Lagos and Port Harcourt, who took the second and third place respectively.

Male versus female shoppers

Men vs Women: Who spends more on Black Friday in Nigeria? - Brand Spur

Black Friday sales are popular among both male and female citizens of Nigeria. As much as 70 per cent of female respondents are going to take part in Black Friday — it is 11 percentage points less than male shoppers.

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Women purchase more products: 6 in comparison with 4.8 bought by men. Also, women spend more money than men on Black Friday. An average woman is willing to spend around ₦83,125, while an average man around ₦75,341.

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The top categories of products bought by women are home appliances, underwear and cosmetics. On the other hand, male shoppers chose electronics, home appliances and clothing as their top purchases. What is more, women spend 64 per cent more time on shopping compared to men.

Black Friday is all about the promotions. In this case, as well, men and women have separate preferences. The surveyed women choose a higher discount on selected products as their favourite type of promotion. The second-place take freebies added to order, and a lower discount on an entire range of products is in the third place. On the other hand, men’s favourite promotion is a discount coupon or code. It is followed by a higher discount on selected products and then a lower discount on an entire range of products.

No time to lose

Men vs Women: Who spends more on Black Friday in Nigeria? - Brand Spur

The popularity of online shopping is rising year after year, especially because of events such as Black Friday or Singles’ Day. Majority of the surveyed Nigerians (66 per cent) are going to shop online on Black Friday. One-third of respondents (30 per cent) decided to shop in both online and offline stores. Only 4 per cent of Nigerians are going to shop exclusively in brick-and-mortar stores.

One of the reasons against shopping in malls is having to wait in lines. Although in Nigeria the situation is not as extreme, in some countries, special tutorials are created on how to endure the neverending queuing on Black Friday. Nevertheless, not everyone is willing to waste their time standing in line. Among Nigerian respondents, as much as 13 per cent of women and 15 per cent of men declare that they would rather give up on purchasing a product than wait in line.

Those who decide to place orders online do not have to worry about queues and can shop around-the-clock. On the Nigerian Internet, peaks of shopping activity fall at 10 and 11 AM. Consumers make purchases at home, during the commute, or even at work — 74 per cent of surveyed Nigerians admitted that they buy while working.

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Men vs Women: Who spends more on Black Friday in Nigeria? - Brand Spur

First integrated green building cloud data platform launched in Hong Kong

iBEAM to assess 450,000 building and sustainable development project data every year

 

HONG KONG SAR - Media OutReach - 13 May 2021 - BEAM Society Limited ("BSL") announces today the launch of iBEAM – the first-ever locally developed integrated green building cloud data platform in Hong Kong. iBEAM is capable of analysing 450,000 entries of project data related to built environment and sustainable development every year, which would turn into a data warehouse for the prediction of green building development trends and making visionary suggestions for implementing sustainable development in the industry. iBEAM also enables paperless assessment workflow through uploading all building data to a single cloud platform, which enhances transparency, security and integrity of the assessment process while reducing carbon emission, contributing to a greener built environment in Hong Kong.

Data warehouse advocates green building development, provides concrete solutions and creates benefits for the public

The rising awareness on environmental protection and sustainable development has drawn increasing public attention to the overall quality of the built environment. In 2010, "BEAM Plus", a leading, impartial assessment tool designed for the sustainability performance of buildings in Hong Kong was first launched by BSL. BEAM Plus assesses the sustainability of buildings during planning, design, construction, testing, commissioning, management, operation, and maintenance stages. Assessment results are recognised and certified by the Hong Kong Green Building Council. To date, BEAM Plus has certified green building developments encompassing over 18.6 million square metres of space, equivalent to over 2.5 square metres per capita. BEAM Plus is one of the most widely used voluntary green building labelling schemes of its kind in the world on a per capita basis.

Ms Ivy LEE Siu Wing, Chairperson of BSL, shares, "iBEAM will be the first-ever 24/7 project assessment submission platform in Hong Kong. It enables BSL to streamline BEAM Plus assessment process, enhances BEAM Pro experience and its efficiency, and upholds the core values of BSL – integrity, consistency and transparency.

iBEAM is a new generation platform that collects, manages, standardises, submits, reports, discloses and processes data related to built environment and sustainable development. Its major features include:

Intelligent integration platform: With customisable user interface and settings, this platform enables project teams to share information and manage workflow. Where necessary, participating parties can download the data collected for other purposes such as submission of Environmental, Social and Corporate Governance (ESG) reports, and as benchmark data necessary for the application of green finance investments. In the long run, iBEAM will contribute to building a smarter, greener and more resilient city as envisioned in the HK2030+ and the Hong Kong Smart City Blueprint 2.0.

Paperless cloud platform: After uploading the data to the cloud portal, project teams can update or retrieve them by logging in the portal round the clock anywhere. The platform also enables paperless e-form submission of data for archiving and real time processing at both multiple and centralised ends.

Reliable and consistent security platform: After receiving data uploaded by project teams, the platform will automatically execute the approval process and match with assessors, raising the transparency, security and integrity of assessments. iBEAM also centralises and securely executes workflow, from data collection, approval, to online management of BEAM Plus assessment fee.

Mr LIU Chun San, JP, Under Secretary for Development, mentions, "BEAM Society, has been a close partner of the Government to promote green building environment ever since her establishment in the 1990s. The development and adoption of iBEAM is most welcome by the Development Bureau. iBEAM aligns with and supports our two major visions: to develop smart, green and resilient new towns; and Construction 2.0 in adopting innovation including digitalization technology for the construction industry."

Mr Frankie So, Chairperson of iBEAM Project Steering Committee, mentions, "We anticipate an annual uptake of 10,000 users and 200 building assessment applications after the launch of iBEAM, with growth in subsequent years. The system can process 450,000 entries of data from built environment and sustainable development projects every year, and analyse big data such as Green Building Attributes, Management, Site Aspects, Materials and Waste, Energy Use, Water Use, Indoor Environmental Quality, Innovations and Additions, Community Aspects and Outdoor Environmental Quality. It will empower a greener built environment in Hong Kong and create benefits for the public."

Consultations and experience workshops obtain recognition from the industry

BSL commenced the development of iBEAM in April 2020. 5 engagement talks were held throughout the development stage, garnering more than 1,100 industry participations and constructive feedback. Before the launch of iBEAM, BSL has organised the iBEAM Xperience Studio, an experiential workshop that engaged over 100 construction professionals and 14 consultancy firms in the industry.

Ms Ivy LEE adds, "iBEAM is a part of a bigger green building journey. Looking ahead, BSL will continue to work closely with the governments of the Greater Bay Area and Hong Kong, as well as our strategic partners, professional and educational institutes. Working hand in hand, we will create a sustainable and liveable environment for mankind."

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Please click HERE to download the event photos


Photo 1

(From Left to Right)Mr. So Hung Fai, Frankie, Chairperson of iBEAM Project Steering Committee ,Ms. Guo Jianhua, Director of Department of Educational Scientific & Technological Affairs from the Liaison Office of the Central People's Government in Hong Kong SAR, Mr. Liu Chun San, JP, Under Secretary for Development, Ms. Lee Siu Wing, Ivy, Chairperson of BEAM Society Limited and Sr Prof Wong Bay, Past Chairman of HKGBC officiated at the "Beyond Green with iBEAM" Launch Ceremony.


Photo 2

Ms. Lee Siu Wing, Ivy, Chairperson of BEAM Society Limited said iBEAM is a part of a bigger green building journey. Looking ahead, BSL will continue to work closely with different parties to create a sustainable and liveable environment for mankind.


Photo 3

Mr. Liu Chun San, JP, Under Secretary for Development pointed out BEAM Society Limited has been a close partner of the Government to promote green building environment ever. The development and adoption of iBEAM is most welcome by the Development Bureau.


Photo 4

Mr. So Hung Fai, Frankie, Chairperson of iBEAM Project Steering Committee believed big data will empower a greener built environment in Hong Kong and create benefits for the public.


Photo 5

BEAM Society Limited today(13 May)announced the launch of a pioneering locally developed integrated green building cloud data platform in Hong Kong and the iBEAM launch ceremony was held virtually on the same day.


Photo 6

Group Photo of the Launch Ceremony

About BEAM Society Limited (BSL)

BEAM Society Limited (BSL) is a non-profit organization. Since the development of Building Environmental Assessment Method (BEAM) in 1996, and BEAM Plus in 2010, BSL has committed to administering and developing the BEAM Assessment Tools, offering impartial assessment on building sustainability and training BEAM practitioners - BEAM Professionals (BEAM Pro) and BEAM Affiliates. BSL has become a public body under the Prevention of Bribery Ordinance since 2016.

BSL has committed to improving the overall quality of the built environment in Hong Kong. BEAM assessment tools available include: BEAM Plus New Buildings, BEAM Plus Existing Buildings, BEAM Plus Interior and BEAM Plus Neighbourhood. They assess the impact of overall planning, design, construction and maintenance on the environment.

To get more information about BSL, please visit www.beamsociety.org.hk


#BEAMSocietyLimited #BSL

Men vs Women: Who spends more on Black Friday in Nigeria? - Brand Spur
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Latest News

First integrated green building cloud data platform launched in Hong Kong

iBEAM to assess 450,000 building and sustainable development project data every year

 

HONG KONG SAR - Media OutReach - 13 May 2021 - BEAM Society Limited ("BSL") announces today the launch of iBEAM – the first-ever locally developed integrated green building cloud data platform in Hong Kong. iBEAM is capable of analysing 450,000 entries of project data related to built environment and sustainable development every year, which would turn into a data warehouse for the prediction of green building development trends and making visionary suggestions for implementing sustainable development in the industry. iBEAM also enables paperless assessment workflow through uploading all building data to a single cloud platform, which enhances transparency, security and integrity of the assessment process while reducing carbon emission, contributing to a greener built environment in Hong Kong.

Data warehouse advocates green building development, provides concrete solutions and creates benefits for the public

The rising awareness on environmental protection and sustainable development has drawn increasing public attention to the overall quality of the built environment. In 2010, "BEAM Plus", a leading, impartial assessment tool designed for the sustainability performance of buildings in Hong Kong was first launched by BSL. BEAM Plus assesses the sustainability of buildings during planning, design, construction, testing, commissioning, management, operation, and maintenance stages. Assessment results are recognised and certified by the Hong Kong Green Building Council. To date, BEAM Plus has certified green building developments encompassing over 18.6 million square metres of space, equivalent to over 2.5 square metres per capita. BEAM Plus is one of the most widely used voluntary green building labelling schemes of its kind in the world on a per capita basis.

Ms Ivy LEE Siu Wing, Chairperson of BSL, shares, "iBEAM will be the first-ever 24/7 project assessment submission platform in Hong Kong. It enables BSL to streamline BEAM Plus assessment process, enhances BEAM Pro experience and its efficiency, and upholds the core values of BSL – integrity, consistency and transparency.

iBEAM is a new generation platform that collects, manages, standardises, submits, reports, discloses and processes data related to built environment and sustainable development. Its major features include:

Intelligent integration platform: With customisable user interface and settings, this platform enables project teams to share information and manage workflow. Where necessary, participating parties can download the data collected for other purposes such as submission of Environmental, Social and Corporate Governance (ESG) reports, and as benchmark data necessary for the application of green finance investments. In the long run, iBEAM will contribute to building a smarter, greener and more resilient city as envisioned in the HK2030+ and the Hong Kong Smart City Blueprint 2.0.

Paperless cloud platform: After uploading the data to the cloud portal, project teams can update or retrieve them by logging in the portal round the clock anywhere. The platform also enables paperless e-form submission of data for archiving and real time processing at both multiple and centralised ends.

Reliable and consistent security platform: After receiving data uploaded by project teams, the platform will automatically execute the approval process and match with assessors, raising the transparency, security and integrity of assessments. iBEAM also centralises and securely executes workflow, from data collection, approval, to online management of BEAM Plus assessment fee.

Mr LIU Chun San, JP, Under Secretary for Development, mentions, "BEAM Society, has been a close partner of the Government to promote green building environment ever since her establishment in the 1990s. The development and adoption of iBEAM is most welcome by the Development Bureau. iBEAM aligns with and supports our two major visions: to develop smart, green and resilient new towns; and Construction 2.0 in adopting innovation including digitalization technology for the construction industry."

Mr Frankie So, Chairperson of iBEAM Project Steering Committee, mentions, "We anticipate an annual uptake of 10,000 users and 200 building assessment applications after the launch of iBEAM, with growth in subsequent years. The system can process 450,000 entries of data from built environment and sustainable development projects every year, and analyse big data such as Green Building Attributes, Management, Site Aspects, Materials and Waste, Energy Use, Water Use, Indoor Environmental Quality, Innovations and Additions, Community Aspects and Outdoor Environmental Quality. It will empower a greener built environment in Hong Kong and create benefits for the public."

Consultations and experience workshops obtain recognition from the industry

BSL commenced the development of iBEAM in April 2020. 5 engagement talks were held throughout the development stage, garnering more than 1,100 industry participations and constructive feedback. Before the launch of iBEAM, BSL has organised the iBEAM Xperience Studio, an experiential workshop that engaged over 100 construction professionals and 14 consultancy firms in the industry.

Ms Ivy LEE adds, "iBEAM is a part of a bigger green building journey. Looking ahead, BSL will continue to work closely with the governments of the Greater Bay Area and Hong Kong, as well as our strategic partners, professional and educational institutes. Working hand in hand, we will create a sustainable and liveable environment for mankind."

Please click HERE to download the event photos


Photo 1

(From Left to Right)Mr. So Hung Fai, Frankie, Chairperson of iBEAM Project Steering Committee ,Ms. Guo Jianhua, Director of Department of Educational Scientific & Technological Affairs from the Liaison Office of the Central People's Government in Hong Kong SAR, Mr. Liu Chun San, JP, Under Secretary for Development, Ms. Lee Siu Wing, Ivy, Chairperson of BEAM Society Limited and Sr Prof Wong Bay, Past Chairman of HKGBC officiated at the "Beyond Green with iBEAM" Launch Ceremony.


Photo 2

Ms. Lee Siu Wing, Ivy, Chairperson of BEAM Society Limited said iBEAM is a part of a bigger green building journey. Looking ahead, BSL will continue to work closely with different parties to create a sustainable and liveable environment for mankind.


Photo 3

Mr. Liu Chun San, JP, Under Secretary for Development pointed out BEAM Society Limited has been a close partner of the Government to promote green building environment ever. The development and adoption of iBEAM is most welcome by the Development Bureau.


Photo 4

Mr. So Hung Fai, Frankie, Chairperson of iBEAM Project Steering Committee believed big data will empower a greener built environment in Hong Kong and create benefits for the public.


Photo 5

BEAM Society Limited today(13 May)announced the launch of a pioneering locally developed integrated green building cloud data platform in Hong Kong and the iBEAM launch ceremony was held virtually on the same day.


Photo 6

Group Photo of the Launch Ceremony

About BEAM Society Limited (BSL)

BEAM Society Limited (BSL) is a non-profit organization. Since the development of Building Environmental Assessment Method (BEAM) in 1996, and BEAM Plus in 2010, BSL has committed to administering and developing the BEAM Assessment Tools, offering impartial assessment on building sustainability and training BEAM practitioners - BEAM Professionals (BEAM Pro) and BEAM Affiliates. BSL has become a public body under the Prevention of Bribery Ordinance since 2016.

BSL has committed to improving the overall quality of the built environment in Hong Kong. BEAM assessment tools available include: BEAM Plus New Buildings, BEAM Plus Existing Buildings, BEAM Plus Interior and BEAM Plus Neighbourhood. They assess the impact of overall planning, design, construction and maintenance on the environment.

To get more information about BSL, please visit www.beamsociety.org.hk


#BEAMSocietyLimited #BSL

Men vs Women: Who spends more on Black Friday in Nigeria? - Brand Spur
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