Pepsi Unveils ‘We Got Taste” Campaign, Agenda for December

Must Read

LSPWC begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway (Photos)

Lagos State Public Works Corporation (LSPWC) begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway. This rehabilitation work...

LASG goes tough on illegal Waterfront Land Reclamation, arrests fourteen (Photos)

The Lagos State Government has arrested 14 illegal sand dredgers on the shoreline of Ikoyi-Lekki axis at Banana Island...

Unilever Nigeria records 34% decline in Revenue in 2019 Unaudited Result

Unilever Nigeria Plc published its Full-year (FY) 2019 earnings report indicating a loss of N4.22 billion vs N10.15 billion...
- Advertisement -
- Advertisement -

Pepsi has unveiled a new brand campaign as part of its yearly activities in PLACING THE consumers at the forefront of its brand awareness INITIATIVES. The new campaign tagged: “We Got Taste” was unveiled today at a media session which held at the Seven-Up Bottling Company, ijora Lagos.

Pepsi Unveils ‘We Got Taste” Campaign, Agenda for December

While speaking on the new campaign, Marketing Manager, Seven-Up Bottling Company, Mr Segun Ogunleye said the new campaign is part of the company strategy of owing December every year for the consumers to have a great and exciting experience.

According to him, the Pepsi brand is a brand that understands pop culture and consumer experience thereby combining the functionality of the product with its emotional attribute.

“There is a long line of events that will exhibit the true character of the taste that Pepsi stands for, through the intrinsic taste of the pop soda, the dynamic brand ambassadors, and the array of concerts planned out. All these have been put together to give Nigerians the ultimate taste experience this December.

Read:  Dangote Rice Ready By December 2017

“Pepsi over the years has owned December with Music +Ffootball events which have become a driving force. As a brand we are in the forefront of driving contemporary pop culture, and we have done this again and again and that’s the spirit of what our brand is about”, he said.

The Marketing Manager revealed that the new campaign “We Got Taste” which has been premiered on the digital platform received 80% applauds from consumers on the various social media platform.

Read:  Rite Foods competes for market share after N30bn investment

In making December a more memorable one, the brand will host the best shows, party experience and concerts this December like the Pepsi Rhythm Unplugged, Livespot X Festival featuring Cardi B, Star Boy Wizkid, and Burna Boy. Other artistes who sit at the centre of the brand promotions and awareness include Davido, Teckno, Tiwa Savage, Teni who are all the rave of the moment.

Read:  Standard Chartered Bank Nigeria Names African Giant & Grammy Awards Nominee, Burna Boy as its Digital Bank Ambassador

Other events lined up for a tasteful December include grammy-nominated Burna Boy’s ‘Burna Boy in Concert,’ MeganTheStallion, Teni ‘The Billionaire Experience’, Tiwa Savage with ‘Savage Experience’ and Pepsi ‘Star Boy’s Wizkid Live Concert.’

The December vibe will also feature DJ Cuppy’s  ‘Cactus at the Roof Party,’ DJ Xclusive’s ‘All White Party’ and DJ Spinall’s  ‘Party of your Dreams’ which happen to be among the most celebrated raves in Nigeria and Africa.

Over the years, Pepsi has been making December a memorable experience for customers through its various campaigns and promotions. In 2016 it unveiled the Turn Down 2 Turn Up, while in 2017 and 2018 it unveiled the No Shaking, Carry Go Disembaa and No Chill Disembaa Campaigns.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

LASG goes tough on illegal Waterfront Land Reclamation, arrests fourteen (Photos)

The Lagos State Government has arrested 14 illegal sand dredgers on the shoreline of Ikoyi-Lekki axis at Banana Island...

ABULE-EGBA EXPLOSION: Government To Meet With NNPC On Compensation For Victims – Sanwo-Olu

Lagos State Government will be meeting with the management of Nigeria National Petroleum Corporation (NNPC) to discuss on issues of compensation for victims of...

LSPWC begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway (Photos)

Lagos State Public Works Corporation (LSPWC) begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway. This rehabilitation work is expected to end Wednesday...

NIPR Fellows Pays Tribute To Chief Alex Akinyele

Professionals in the Marketing Communications Industry on Thursday, 23rd of January 2020, paid their last respect to the late Chief Alexander Opeyemi Akinyele, at...

More Articles Like This