Diageo launches new AI Whisky Selector to help people discover their favorite Single Malt Scotch

Must Read

Countries With The Highest Number Of Billionaires! See Nigeria’s Position!

These days, when new business opportunities are appearing every day, there is no shortage of billionaires around the world....

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...

‘What’s Your Whisky’ uses artificial intelligence and machine learning to analyse people’s flavour preferences and matches them with their perfect whisky.

‘What’s Your Whisky’ is an innovative digital experience which can be accessed via any mobile or internet-connected device. On launching the experience, people are asked eleven questions to understand their individual flavour preferences, such as “how often do you eat bananas?” and “how do you feel about chillies?”.

Using new artificial intelligence and machine learning technologies, ‘What’s Your Whisky’ analyses people’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in Single Malt whiskies to create their personal “Flavour Print” and recommend a Single Malt whose flavour profile most closely matches the individual’s taste.

Diageo launches new AI Whisky Selector to help people discover their favorite Single Malt Scotch
‘What’s Your Whisky’ helps people to find their perfect whisky, based on their preferences for certain flavours

The whisky selector experience is launching in nine European countries (GB, Germany, Austria, Switzerland, Spain, Greece, Belgium, Denmark and the Netherlands) and will be available in 6 languages.

- Advertisement -

Find your Single Malt whisky match at www.whatsyourwhisky.com or look out for QR codes which can be found in a selection of bars, restaurants and shops.

Diageo launches new AI Whisky Selector to help people discover their favorite Single Malt Scotch

“We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.”

Dr Adeline KoayPrincipal Scientist, Research and Development

““The ‘What’s Your Whisky’ mobile experience allows consumers to explore a wide range of our Single Malts in a personalised and completely new way. We’re excited to roll this out at scale and help many thousands of people find their perfect Whisky based on the innovative FlavorPrint® AI technology.””

Andy PartonSenior Regional Manager

- Advertisement -
Diageo launches new AI Whisky Selector to help people discover their favorite Single Malt ScotchDiageo launches new AI Whisky Selector to help people discover their favorite Single Malt Scotch

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Read Also:  Greening Project: LASPARK partners Access Bank, others

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Diageo launches new AI Whisky Selector to help people discover their favorite Single Malt ScotchDiageo launches new AI Whisky Selector to help people discover their favorite Single Malt Scotch

Latest News

FGN Bond Yields Moderate for Most Maturities Tracked on Sustained Demand Pressure

In the just concluded week, the values of FGN bonds traded at the over-the-counter (OTC) segment appreciated further for...

FG Signs N10.8trn Budget amid Threats of Revenue Shortfall…

President Muhammadu Buhari on Friday, July 10, 2020, signed the revised N10.8 trillion 2020 national budget into law. A breakdown of the spending plan...

Naira Loses Against USD as CBN Devalues Official Rate to N381/USD

In the just concluded week, Naira depreciated against the USD at the Investors and Exporters FX Window (I&E FXW) by 0.13% to close at...

MoneyGram Digital Growth Maintains Strong Momentum and Market Expansion Continues

The Company achieved 106% year-over-year digital transaction growth in June driven by strong demand for the mobile app, high customer retention rates, and continued...

Puratos opens 4 new subsidiaries in Nigeria, Kenya, Ivory Coast and Ethiopia

The global provider of solutions for bakery, patisserie and chocolate, Puratos has opened four new African subsidiaries. The company aims to further establish a...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Diageo launches new AI Whisky Selector to help people discover their favorite Single Malt ScotchDiageo launches new AI Whisky Selector to help people discover their favorite Single Malt Scotch