Leading alcoholic herbal drink brand, Adonko Bitters has unveiled top celebrities and influencers as brand ambassadors.
The official signing which took place at The Oriental Hotel, in Lekki on Thursday 13th February 2020, is an efficient move to maintain the link with the key target audience and as a leader in the herbal beverages industry, it creates flawless visibility across the board. The brand ambassadors unveiling was hosted by Ghanaian-Actress, Tv and Radio Host Selly Gelly.
Representing Adonko Bitters Limited were, Head of International Marketing Adonko Bitters – Vincent Opare, Mr Enest Gyamfi-Head of Sales, as well as Ernest Brobbey Country Manager Nigeria Adonko Bitters. The choice of these ambassadors in a bid to create a consistent connection between the customer and the brand.
They have proven over the years to have a distinct relationship with different categories of the target audience. To this end, they will individually represent the brand at different levels and maintain excellent relationships with key audiences. This will further create more presence for the brand amongst key consumers in the market.
Speaking at the event, the Head of International Marketing Vincent Opare stated that “We are very excited to reach out to our core target audience through these amazing talents; it is a partnership that will be impactful, seeing that these ones have had excellent results in their different fields and the passion they put in their careers.
One of the things we stand for as a brand is to create a bond with our customers and this I believe is one of the ways to do that.
Adonko Bitters is well taken in the Nigerian market and I believe with this new development, we are on the right track to creating amazing experiences with our partners, and consumers”
Adonko Bitters has been a major player in the herbal beverages sector, with its unique blend of herbal mixtures and alcohol. Consumers have been raving about the health benefits of Adonko bitters to the body with personal testimonials.
Consumers who are already familiar with the brand said they drink Adonko bitters because, for a variety of reasons including being anti-malaria, libido-boosting, and helping ease of menstrual cramps amongst many others.
The brand has thrived through the market on this unique identity and the customers have created a relationship with the drink and its taste. Having created a huge impact in Ghana before launching in Nigeria, Adonko Bitters has consistently created an experience that puts utmost satisfaction on the consumers’ faces.
The Adonko Story
Agya Adonko: The Master Mixologist, Agya Adonko, prepares the finest herbal alcoholic beverage you have come to know as Adonko Bitters. As a young herbalist in the 70s selling herbs on the streets of Kumasi, Accra and across the country, his herbal practice sought to help people with several ailments and diseases for decades.
Yet, he had always been interested in preserving such herbal concoctions in the form of alcoholic beverages.
Thus, given the opportunity, Agya Adonko blends eleven different types of herbs carefully handpicked from deep within many of Ghana’s virgin rainforests.
He also came up with the name Adonko to compliment the great benefits of Adonko Bitters.
From 2015, Agya Adonko has been blending the ultimate alcoholic herbal beverage in Ghana to great reviews from across the West African sub-region.
Adonko Bitters is available worldwide in Nigeria, Togo, Benin, Ivory Coast, Burkina Faso, Liberia, Sierra Leone, South Africa, and has been certified in Germany.
The variants, Adonko Alcoholic Bitters, Adonko Tigernut and Ginger Spirit drink, Adonko 123 Alcoholic Bitters, and Adonko Prekese Alcoholic Bitters are now available in Nigeria, distributed exclusively by EKULO International Company.