Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story

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On Tuesday, the special episode of MTV Base Behind The Story featured Alex Okosi, who is the driving force behind ViacomCBS Networks Africa, home to powerhouse entertainment brands BET, Comedy Central, MTV, MTV Base, MTV Music, Nickelodeon, Nick Jr., and NickToons in Africa, as well as BET International with channel brand businesses in Europe, Asia and Africa.

In the episode, Alex sits with host, Pearl Thusi and opens up on several issues about him, his background, and how he built the Viacom business in Africa. With entertainment experience amassed across three continents over 21 years, Alex Okosi spoke about his humble beginning in Enugu, his family, and how travelling to America at the age of 12 in pursuit of academic excellence changed the course of his life for the better.

Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur

Alex also shared details of his early days in America, living in a gang-infested neighbourhood. In his words “It was like the wild wild west out there”, and he had to move out of that neighbourhood after the death of his friend. He also talked about playing basketball, living with a foster mother, and how a knee injury ended his dream of playing in the NBA.
Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur
On the launch of MTV in Africa, he said the goal at that time was to have Africans appreciate Africa. Alex, who achieved a personal and industry milestone when he identified a business gap for youth music and lifestyle channel in Africa, developed the business plan and launched Viacom’s first localised channel in Africa, MTV Base, in 2005.
Alex Okosi shared some exclusive stories about the early days of MTV in Africa, the challenges faced in building the business on the continent and the people behind the scenes that have made the company successful. You can follow @mtvbasewest on Facebook, Twitter and Instagram or join the conversation using the #MTVBaseBehindTheStory.
Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur
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Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand SpurAlex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur

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Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand SpurAlex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur

Latest News

ECOVACS ROBOTICS Introduces 9-in-1 DEEBOT T9 In Indonesia – Our Best DEEBOT Just Got Better!

“The Best Just Got Better" with the first robotic vacuum cleaners in the market to combine upgraded vacuuming and mopping capabilities in one go

 

JAKARTA, INDONESIA - Media OutReach - 13 April 2021 - ECOVACS ROBOTICS, the world's leading home service robotics maker, today launched the DEEBOT T9, the first models with intelligent 9-in-1 obstacle avoidance robotic vacuum cleaner that combines powerful vacuuming and mopping functions with a built-in mobile air freshener. The upgraded DEEBOT T9 with these cutting-edge features is more powerful and smarter than ever before.


Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur


Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur


Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur


DEEBOT T9 raises the bar for home cleaning with 9 stunning features, including the ECOVACS' leading TrueDetect 3D 2.0, a real-time strategic obstacle detection and avoidance technology; TrueMapping 2.0 for precise navigation; ECOVACS HOME App upgraded with 3D Map, and OZMO™ Pro 2.0 Electric Oscillating Mopping System that ensures stubborn stains are removed more efficiently and quietly, compared to previous generation.


"We keep a close eye on market demand and there was a clear indication that consumers want smart products that make homecare even simpler, doing as much and as thorough as they can, in one go. ECOVACS is committed to giving consumers the latest in smart and unique cleaning experience," said David Qian, Chief Executive Officer of ECOVACS ROBOTICS. "We've introduced our new-generation technologies, combined with multiple features while adding even more to our DEEBOT T9 to make sure every inch and floor surface is covered. Our Best DEEBOT Just Got Better."


Upgraded ECOVACS HOME App with Improved Obstacle Avoidance and Navigation Technology


TrueDetect 3D 2.0 technology comes with an upgraded algorithm to quickly detect different types of obstacles and strategically avoid them. The DEEBOT T9 can detect object sizes right down to mere millimeters, which is ten times more accurate than products using traditional infra-red technology, with a detection range of 70-350 millimeters. Moreover, DEEBOT T9 can navigate smoothly in different indoor environments and lighting conditions without any interruptions, even in total darkness. TrueDetect 3D 2.0 technology allows the robotic vacuum cleaner to avoid collisions, entanglements, or disruptions, so users do not have to monitor the robot and clean it continuously.

Read Also:  Basketball Africa League Announces The 12 Teams That Will Compete In Inaugural Season (Photos)

Combining TrueDetect 3D 2.0 and TrueMapping 2.0 with 3D Maps brings a whole new level of automated cleaning efficiency and flexibility for users. They can quickly locate the robotic vacuum cleaner's exact position via the 2D and 3D Maps. They can also manage their entire cleaning task on-the-fly, by toggling between the 2D and 3D Maps with the upgraded ECOVACS HOME App.

The new ECOVACS HOME App is designed for intuitive use, enhancing the user experience and reinforces the ECOVACS branding. The App is easy to navigate, offering users an optimal cleaning route. The interface integrates all the common features so that users can access critical functions easily. They can customize the amount of water used, suction power, cleaning times, and routes for different rooms.


A Luxurious Cleaning Experience with Built-in Air Freshener


The DEEBOT T9 is the first in the industry to clean floors and freshen the air at the same time. Connected to the DEEBOT's mobile system, the air freshener gives users a vacuuming and fragrance experience that goes beyond traditional cleaning.

The air freshener's unique design releases the fragrance onto the floor directly to remove musty and pet odors, while the fan at the bottom of the air freshener unit spreads the fragrance evenly.

The air freshener uses replaceable capsules, that can last up to 60 days, featuring three kinds of fragrances. Users can choose to switch the air freshener on or off using the ECOVACS HOME App, and extend its lifespan.


Powerful In-depth Cleaning Performance with OZMO Pro 2.0 and Auto-Empty Station Compatibility


The DEEBOT T9 comes with latest OZMO™ Pro 2.0 Electric Oscillating Mopping System with a newly designed motor and movement structure that minimizes noise.

The enhanced suction power of 3000 Pa also raises the bar in cleaning performance. The high-strength fiberglass structure keeps the suction power consistent when vacuuming both hard floors and carpets. The high-frequency vibration of up to 480 times per minute increases the mopping performance, making it comparable to an electric mop.

The DEEBOT T9 uses a disposable mopping pad that can be safely discarded immediately after cleaning. The specially-designed microfibers absorb water evenly, efficiently capture dust, and reduce residual water stains. The composite structure increases friction between the mopping pad and the floor and helps the OZMO™ Pro 2.0 Electric Oscillating Mopping System effectively remove stubborn stains on the floor.

A power-up kit is available for the DEEBOT T9 that further enhances the cleaning performance and user experience. The Auto-Empty Station, which clears the robot's dustbin automatically after cleaning with minimal human intervention, is also compatible with DEEBOT T9.


Pricing and Availability


DEEBOT T9's suggested retail price is IDR 8.29 Million. It will be officially available at Shopee with special price of IDR 8.09 Million and comes with a IDR 200K discounted voucher and a free giftpack on April 17 to 18 ECOVACS X Shopee Brand Day.


It is also available at Lazada, Tokopedia, and Blibli from April 19 onwards with an IDR 200K discounted voucher and free giftpack as launch promotion until April 22.

For more information, please visit ecovacs.com or connect with us on Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand SpurFacebook and Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand SpurInstagram.


About ECOVACS ROBOTICS

Innovating Since Day One – Creating the Intelligent Home.


At ECOVACS ROBOTICS, we care about innovating solutions to enhance your lifestyle. Based on a deep understanding of use cases and consumer experiences, we design robots that help you "live smart, enjoy life."


With over 20 years of design and industry-leading research, we have led the market as homes become more intelligent and responsive. We are building a world where your home asks less of your attention, becomes more seamless and powerful, and frees you to spend more time doing what you love.


Alex Okosi Talks Humble Beginning, Launching MTV In Africa And More On A Special Episode Of MTV Base Behind The Story - Brand Spur
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