SINGAPORE – Media OutReach – 6 March 2020 – This International
Women’s Day, Amazon Singapore is shining the spotlight on women entrepreneurs
and celebrating their success stories on Amazon.sg. In support of diversity and equal opportunities
for women, Amazon Singapore has created a dedicated
webpage profiling four
women entrepreneurs and their inspiring stories.
The feature highlights
stories from the founder of local vegan skincare brand Handmade Heroes, Lynsey Lim, founder of classical musical toy
brand VOSEGO, Joanna Skubisz,
founder of Rui Smiths, Debbie
Cai, and co-founder of baby and maternity lifestyle brand KeaBabies, Jane Neo. From handmade skincare products to
educational music toys, customers can read more about how these women
entrepreneurs grow their Singapore-based businesses with Amazon and shop their
offerings on Amazon.sg starting today until 31 March, 2020.
In addition to the
special dedication to women entrepreneurs on Amazon.sg, Amazon Singapore is also offering all small and
medium businesses interested in selling on Amazon.sg, a monthly subscription seller fee waiver. All
small and medium businesses interested in growing their presence with Amazon.sg can enjoy cost savings of $29.90 per month, valid from now until 31
Tay, Country Leader, Amazon.sg Seller Services and Head of Amazon Global
Selling Southeast Asia, Australia and New Zealand, says: “At Amazon, we aim to empower
small businesses to succeed on a global stage and offer equal opportunities to
all businesses selling with Amazon. This International Women’s Day, we are
privileged to recognise the achievements of these women entrepreneurs and
celebrate their business successes on Amazon. In the #EachforEqual spirit, they
are role models for aspiring small business owners and we look forward to
working with more women entrepreneurs like them on our journey to expand
selection and innovate on behalf of our Singapore customers.”
Established in 2015,
Heroes found success by first
selling on Amazon to international markets such as the US, UK and Germany, and
subsequently on Amazon.sg.
“Nothing makes me
happier and motivates me more than someone coming up to me or a raving review
on how much our products have helped their skincare needs,” said Lynsey Lim, founder of Handmade Heroes. “Thanks to Amazon, we’re able to reach a much
wider customer base and have seen our sales increase by sevenfold. Beyond the increased
customer reach, we’re also able to leverage Amazon’s warehousing and logistics
services to streamline our operations and keep costs low. This in turn, frees
up our time and resources to focus on innovating and improving our product
lines to cater to evolving customer demands and trends.”
Founded by husband-and-wife team, Jane Neo and
Ivan Ong, KeaBabies is a baby and maternity lifestyle brand that designs
quality products for modern parents. In October 2017, KeaBabies started selling
with Amazon US and has since expanded to Canada, Europe, Australia, Mexico,
Japan, and Singapore.
“Our mission to inspire modern parents to
build strong parent-child bonds and create wonderful moments together. We
believe that through strong parent-child bonds, parents can create a loving and
inspiring environment to nurture their child’s full potential,” said Jane
Neo, co-founder of KeaBabies.
“Within two years of partnering with Amazon,
we’ve seen our sales grow tremendously,” said Jane Neo. “The tools offered
by Amazon make selling so easy as KeaBabies is able to manage all of its sales
from different marketplaces in one account. Amazon also takes care of all the
fulfilment needs so that we can focus on growing the business and our
As a one-person enterprise, Joanna Skubisz
oversees the design, production and sale of VOSEGO‘s classical music
toys. With so many aspects of the business to manage by herself, in addition to
raising her two little boys aged two years and seven months, Fulfilment by
Amazon (FBA) service helped VOSEGO to reach customers fast and get their
“The Amazon.sg team has been very helpful in
making sure the launch of my brand was off to a great start. They ensured my
listings were optimized and suggested ways to drive sales from day one,”
Skubisz, founder of VOSEGO.
Catering to professional nail technicians, Rui
Smiths provides refined and reliable tools to create beautiful,
flawless manicures and pedicures. Founder Debbie Cai was certain that she
wanted to keep business operations lean and not be saddled with the demands of
a physical store. Thus, it was important for her to find a trusted e-commerce
platform with a ready, worldwide audience.
“Choosing to sell on Amazon was a no brainer.
The Amazon buyer-seller-supplier-service provider ecosystem is unparalleled,
and it’s been very easy to sell internationally from the get-go,” said Debbie
Cai, founder of Rui Smiths.
To find out more about small and medium businesses selling on Amazon, visit: https://www.amazon.sg/sell.
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