50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art

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Land Rover has celebrated the Range Rover golden jubilee by creating a giant piece of sub-zero art at its cold weather test facility in Arjeplog, close to the Arctic circle in Sweden. The 260m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are put through their paces during development.

Land Rover’s Arjeplog facility uses a frozen lake to provide the perfect conditions for engineers to test and assess the latest models. Renowned snow artist Simon Beck created the 53,092 sq m anniversary logo by walking more than 45,000 steps across the powdery surface inside the steering pad, accompanied by a quartet of the latest Range Rover SV models.

50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

Since 2014 the expert engineers, craftsmen and women at Special Vehicle Operations have been responsible for designing and producing the fastest, most luxurious and most exclusive Range Rover models in the luxury SUV’s 50-year history. The elevated luxury, performance and capability of the SV family represent the pinnacle of Range Rover development.

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50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

I’m really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain’s finest exports and I’ll be defending my world title belts. I’ll be travelling to my fight with Kubrat Pulev in London on 20 June in my new personalised Range Rover SVAutobiography and I can’t think of a better way arrive. Nothing can match its combination of comfort and capability – I guess that’s what you get after five decades of experience – ANTHONY JOSHUA OBE, WORLD HEAVYWEIGHT CHAMPION.

The luxurious Range Rover family will mark 50 years of pioneering innovation and peerless refinement in June, on the anniversary of the introduction of the two-door Range Rover in 1970. Since then, the Range Rover Sport, Range Rover Evoque and Range Rover Velar have expanded the family into a four-strong line-up of the world’s most desirable and advanced SUVs.

Read Also:  Mercedes-Benz and Mercedes-AMG Top ‘10’ New Technologies Introduced for the 2020 Model Year

50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

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The original Range Rover was the four-wheel-drive SUV that introduced anti-lock brakes, electronic Traction Control and Automatic Electronic Air Suspension while the 2012 Range Rover pioneered aluminium body architecture in large SUVs. In 2015 the Range Rover was the first vehicle to be fitted with Land Rover’s innovative All-Terrain Progress Control – now available across the Land Rover line-up.

Over five decades the Range Rover has evolved into the most desirable luxury SUV in the world. Its peerless combination of sophisticated design, refinement and capability has struck an emotional chord with customers all over the globe. – PROF GERRY MCGOVERN OBE, CHIEF CREATIVE OFFICER.

50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

The team of skilled engineers and designers at Land Rover SV have applied their unique expertise to a succession of Range Rover models and four examples were available in Arjeplog for Joshua to try, as he learned to circle the slippery 260m-diameter steering pad and negotiate the various ice tracks carved into the frozen lake, including:

  • Range Rover SVAutobiography – Long-wheelbase pinnacle of the family is the most elegant and refined Range Rover ever, mixing airline-style Executive Seats and power-close rear doors with a choice of engines that includes an efficient Plug-in Hybrid Electric Vehicle (PHEV) powertrain.
  • Range Rover SVAutobiography Dynamic – Standard-wheelbase Range Rover SVAutobiography Dynamic combines heightened interior refinement with 565PS Supercharged V8 pace for a compelling mix of driver-focused performance, sophisticated luxury and all-terrain capability.
  • Range Rover Sport SVR – The biggest selling SV model to date and the fastest and most dynamic Range Rover ever produced. The latest 575PS Range Rover Sport SVR can accelerate from 0-100km/h in 4.5 seconds (0-60mph in 4.3 seconds) and hit a top speed of 283km/h (176mph).
  • Range Rover Velar SVA Dynamic – The World Car Design of the Year 2018 re-engineered to deliver heightened comfort and performance, providing effortless grand touring in an understated yet purposeful package.
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50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

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50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

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50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur

Latest News

New entrant AECO Energy launches business innovation to deliver ‘last mile of value chain’ to Singapore’s maturing open electricity market

  • AECO Energy announces the launch of its operations in Singapore to provide innovation to the open electricity market for businesses with generation 2.0 of its technology and service offerings.
  • The company will introduce three solutions as part of its initial portfolio, customisable to specific business needs.


SINGAPORE - Media OutReach - 13 April 2021 - AECO Energy, a new entrant to Singapore's electricity sector, has today announced the launch of its operations. AECO Energy will be the first-of-its kind energy technology and services company aimed at innovating customer-centric offerings in electricity and renewable energy markets.

Read Also:  Jaguar Land Rover Reports October Retail Sales As Recovery In China Continues, Demand For New Evoque Remains Strong

With over 12 years of experience in delivering open market electricity services and solutions to businesses in Australia under the Power Choice brand, AECO Energy is bringing its second generation of services and technology to Singapore for the first time. AECO's second generation delivers on two major offerings.

Firstly, AECO delivers the 'last mile' of value in Singapore Open Electricity Market (OEM) value chain by providing innovative services to assist businesses to manage, plan and make better buying decisions.

AECO is all about enabling increased profits for businesses. AECO has a customer-centric mission to use its low-cost proven technology and expert-led services to enable better business decisions within a complex electricity market with multiple providers and opaque medium- to long-term pricing information. This comes against the backdrop of Singapore's maturing OEM, which gives businesses and consumers the autonomy to buy and choose their electricity providers - the freedom to choose.

AECO Energy's technology platform, MarketPro™ with its unique, electricity futures market simulator Rate Watch™, delivers business and electricity efficiency and empowers businesses through relevant and timely pricing information, while also helping Singapore businesses make better buying decisions via automated tenders and reverse auctions. Moreover, for businesses who do not have the capability and capacity to manage and purchase its own electricity, AECO Energy Portfolio™ delivers scalable buying power with a fully-managed contract management and purchasing aggregation service for small, medium and large businesses.

Alan Jones, CEO, Chairman & Founder, AECO Energy, said: "We are incredibly excited and humbled to be joining Singapore's dynamic energy scene with our low-cost, high-value products and services. Our mission is clear: just like Amazon is revolutionising the 'last mile' of product supply chains with its same day delivery, we are also delivering the 'last mile' of the value chain in Singapore's OEM that enables more businesses better purchasing decisions, more business profitability and growing all of Singapore's economy."

Secondly, with SGX-listed entities, enterprises and multinational corporations (MNCs)' increasing emphasis on sustainability, AECO (through its SustainPro™ offering) will bring for the first-time in Singapore the benefit of AECO's direct relationship with generators of International Renewable Certificates (I-REC). This enables Southeast Asian markets the benefit of medium- to long-term low-cost and structured REC solutions to meet renewable energy targets and sustainability goals. This translates to more profits by providing more predictable costs for businesses in meeting their sustainability and renewable energy goals.

"As a specialised company, unburdened with corporate overheads and distractions from Singapore's local market participants, we can offer companies who are based anywhere in Southeast Asia, sustainability and renewable energy solutions that span markets and countries at a lower and more predictable price. We are honoured to play our part to bring sustainability and increased renewable energy throughout the world and to do so while benefiting our customers' cost structures," continued Mr. Jones.

AECO Energy is introducing three offerings as part of its electricity management solutions:

  • MarketPro™: Businesses can optimise costs and seize market opportunities with exclusive access to customised market price information through AECO Energy's integrated online procurement and management platform equipped with Rate Watch™, a market simulation and automated procurement technology from as low as SGD $149 per month.
  • Portfolio™: Businesses get exclusive access to economies of scale with better buying power through professional and expert-managed energy procurement portfolios overseen by AECO Energy experts. This allows enterprises to focus on their core business while AECO Energy experts will fully-manage their electricity contracts and make better buying decisions on their behalf from as low as an additional SGD $74 per month.
  • SustainPro™: SustainPro focuses on helping businesses meet their sustainability goals at the lowest cost. AECO Energy offers lower costs on the procurement of Renewable Energy Certificates (RECs) and tailored REC supply solutions designed to meet transition needs towards a more sustainable business.

"With the understanding that business needs are unique for every organisation, our energy experts will work closely with customers here in Singapore to help them reduce costs, drive efficiency and make better buying decisions. By providing technology-enabled, insights-driven energy technology solutions, we want to create a profound impact on our customers' businesses to better position them for sustainable growth in the long-term," concluded Alan.


About AECO Energy:

Based in Singapore, the AECO Pacific Group owns and operates the Power Choice and AECO Energy brands. A leading pioneer for more than 12 years in electricity brokerage and consulting services in Asia Pacific focusing on deregulated electricity markets, AECO Pacific helps businesses with electricity procurement and management backed by market intelligence. Transforming and saving businesses more, AECO's combined experience in energy leadership and innovative technology solutions remain unmatched in dynamic and changing energy markets. For more information, visit https://powerchoice.com.au/ and https://aecoenergy.sg/.

50 Years Of Range Rover: Land Rover And Anthony Joshua Celebrate Golden Jubilee For Luxury Suv With Unique Snow Art - Brand Spur
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