The Chief Executive Officer of Frutta Juice and Services, Dr Onyekachi Onubogu, has pledged to serve as a bridge between the Town and Gown, as well as bringing his wealth of professional intellectual and academic experience to the better the fortune of the National Institute of Marketing of Nigeria, NIMN if elected the 1st vice president in the forthcoming election.
Dr Onubogu is standing in an election against the following marketing personalities- Mr Idorenyen Enang, former MD, Samsung, Dr Umar Mustapha and Mrs Ifeoma Emasiana-Dike coming up on July 9-15, 2020, in Lagos.
Among these eminent marketing personalities, industry experts believe that Dr Onubogu stands a better chance having served the institute in several capacities in the last three years.
It is gathered that in the last 3 years, Dr Onubogu has functioned as the chairman of the committee tasked with reviewing the indebtedness and financial challenges of the Institute, he has also chaired the Events Committee of the Institute that organised Abuja Annual General Meeting and Port Harcourt Annual General Meeting.
Professionally, Dr Onubogu, who has had over 25 years in marketing and related field, has worked with Procter & Gamble, Guinness Nigeria, Promasidor, and TGI and now as CEO of Frutta Juice and Services.
According to the Frutta Juice’s boss, “I’ll bring a wealth of professional intellectual and academic experience to the Institute and I will serve as a bridge between the Town and Gown, adding that “we have done so much in the last 3 years for the Institute, and my goal as 1st VP is summed up in three words- Engage, Envision and Energise,” he enthused.
Having chaired the committee on the event and financial challenges for the Institute, Dr Onubogu said, I will work with the council to create varying platforms to engage marketers and would-be marketers with NIMN.
On his principle of engagement, the renowned marketing practitioner said, “We will take NIMN closer to the marketers via chapter expansion and truly support chapters to be beacons of learning support and engagement for all.”
“I will work with council and the academia to build an e-library that will serve as a marketing resource for all marketing professionals and we will create a platform that taps into the knowledge bank of our marketing gurus to talk about discourse and topical marketing issues of today,” he announced.
To Energise, Onubogu stated that we will create excitement around our AGM’s and seek closer collaboration with similar professional bodies.
Highlighting further through he said, “We will through our supervisory Ministry, engage government in marketing Nigeria and providing opportunities for marketers to have a voice in shaping the Nigerian discourse. We can’t be marketers only in NIMN but we must give our profession relevant and exciting marketing can’t be dull,” he added.
People must want to join us because we are engaging, exciting and reflect the values and aspirations they live for.
On his mantra of envisioning, the former executive director at TGI said, “We must create a vision of the Institute we want long after we have left it. I don’t believe the NIMN of today is the same NIMN we will be tomorrow. I will work with the council to craft and a NIMN relevant for marketing tomorrow but also bring value to marketing professionals across Nigeria.”