Kachi Onubogu promised a balanced representation in the NIMN council

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The Chief Executive Officer of Frutta Juice and Services, Dr Onyekachi Onubogu, has pledged to serve as a bridge between the Town and Gown, as well as bringing his wealth of professional intellectual and academic experience to the better the fortune of the National Institute of Marketing of Nigeria, NIMN if elected the 1st vice president in the forthcoming election.

Dr Onubogu is standing in an election against the following marketing personalities- Mr Idorenyen Enang, former MD, Samsung, Dr Umar Mustapha and Mrs Ifeoma Emasiana-Dike coming up on July 9-15, 2020, in Lagos.

Kachi Onubogu promised a balanced representation in the NIMN council - Brand Spur
Chief Executive Officer of Frutta Juice and Services, Dr Onyekachi Onubogu

Among these eminent marketing personalities, industry experts believe that Dr Onubogu stands a better chance having served the institute in several capacities in the last three years.

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It is gathered that in the last 3 years, Dr Onubogu has functioned as the chairman of the committee tasked with reviewing the indebtedness and financial challenges of the Institute, he has also chaired the Events Committee of the Institute that organised Abuja Annual General Meeting and Port Harcourt Annual General Meeting.

Kachi Onubogu promised a balanced representation in the NIMN council - Brand Spur
Dr Onyekachi Onubogu

Professionally, Dr Onubogu, who has had over 25 years in marketing and related field, has worked with Procter & Gamble, Guinness Nigeria, Promasidor, and TGI and now as CEO of Frutta Juice and Services.

According to the Frutta Juice’s boss, “I’ll bring a wealth of professional intellectual and academic experience to the Institute and I will serve as a bridge between the Town and Gown, adding that “we have done so much in the last 3 years for the Institute, and my goal as 1st VP is summed up in three words- Engage, Envision and Energise,” he enthused.

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Having chaired the committee on the event and financial challenges for the Institute, Dr Onubogu said, I will work with the council to create varying platforms to engage marketers and would-be marketers with NIMN.

Read Also:  NIMN Annual Marketing Conference To Be Held in Port Harcourt

On his principle of engagement, the renowned marketing practitioner said, “We will take NIMN closer to the marketers via chapter expansion and truly support chapters to be beacons of learning support and engagement for all.”

“I will work with council and the academia to build an e-library that will serve as a marketing resource for all marketing professionals and we will create a platform that taps into the knowledge bank of our marketing gurus to talk about discourse and topical marketing issues of today,” he announced.

To Energise, Onubogu stated that we will create excitement around our AGM’s and seek closer collaboration with similar professional bodies.

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Highlighting further through he said, “We will through our supervisory Ministry, engage government in marketing Nigeria and providing opportunities for marketers to have a voice in shaping the Nigerian discourse.  We can’t be marketers only in NIMN but we must give our profession relevant and exciting marketing can’t be dull,” he added.

People must want to join us because we are engaging, exciting and reflect the values and aspirations they live for.

On his mantra of envisioning, the former executive director at TGI said, “We must create a vision of the Institute we want long after we have left it. I don’t believe the NIMN of today is the same NIMN we will be tomorrow.  I will work with the council to craft and a NIMN relevant for marketing tomorrow but also bring value to marketing professionals across Nigeria.”

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Kachi Onubogu promised a balanced representation in the NIMN council - Brand SpurKachi Onubogu promised a balanced representation in the NIMN council - Brand Spur

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Kachi Onubogu promised a balanced representation in the NIMN council - Brand SpurKachi Onubogu promised a balanced representation in the NIMN council - Brand Spur

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New entrant AECO Energy launches business innovation to deliver ‘last mile of value chain’ to Singapore’s maturing open electricity market

  • AECO Energy announces the launch of its operations in Singapore to provide innovation to the open electricity market for businesses with generation 2.0 of its technology and service offerings.
  • The company will introduce three solutions as part of its initial portfolio, customisable to specific business needs.


SINGAPORE - Media OutReach - 13 April 2021 - AECO Energy, a new entrant to Singapore's electricity sector, has today announced the launch of its operations. AECO Energy will be the first-of-its kind energy technology and services company aimed at innovating customer-centric offerings in electricity and renewable energy markets.

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With over 12 years of experience in delivering open market electricity services and solutions to businesses in Australia under the Power Choice brand, AECO Energy is bringing its second generation of services and technology to Singapore for the first time. AECO's second generation delivers on two major offerings.

Firstly, AECO delivers the 'last mile' of value in Singapore Open Electricity Market (OEM) value chain by providing innovative services to assist businesses to manage, plan and make better buying decisions.

AECO is all about enabling increased profits for businesses. AECO has a customer-centric mission to use its low-cost proven technology and expert-led services to enable better business decisions within a complex electricity market with multiple providers and opaque medium- to long-term pricing information. This comes against the backdrop of Singapore's maturing OEM, which gives businesses and consumers the autonomy to buy and choose their electricity providers - the freedom to choose.

AECO Energy's technology platform, MarketPro™ with its unique, electricity futures market simulator Rate Watch™, delivers business and electricity efficiency and empowers businesses through relevant and timely pricing information, while also helping Singapore businesses make better buying decisions via automated tenders and reverse auctions. Moreover, for businesses who do not have the capability and capacity to manage and purchase its own electricity, AECO Energy Portfolio™ delivers scalable buying power with a fully-managed contract management and purchasing aggregation service for small, medium and large businesses.

Alan Jones, CEO, Chairman & Founder, AECO Energy, said: "We are incredibly excited and humbled to be joining Singapore's dynamic energy scene with our low-cost, high-value products and services. Our mission is clear: just like Amazon is revolutionising the 'last mile' of product supply chains with its same day delivery, we are also delivering the 'last mile' of the value chain in Singapore's OEM that enables more businesses better purchasing decisions, more business profitability and growing all of Singapore's economy."

Secondly, with SGX-listed entities, enterprises and multinational corporations (MNCs)' increasing emphasis on sustainability, AECO (through its SustainPro™ offering) will bring for the first-time in Singapore the benefit of AECO's direct relationship with generators of International Renewable Certificates (I-REC). This enables Southeast Asian markets the benefit of medium- to long-term low-cost and structured REC solutions to meet renewable energy targets and sustainability goals. This translates to more profits by providing more predictable costs for businesses in meeting their sustainability and renewable energy goals.

"As a specialised company, unburdened with corporate overheads and distractions from Singapore's local market participants, we can offer companies who are based anywhere in Southeast Asia, sustainability and renewable energy solutions that span markets and countries at a lower and more predictable price. We are honoured to play our part to bring sustainability and increased renewable energy throughout the world and to do so while benefiting our customers' cost structures," continued Mr. Jones.

AECO Energy is introducing three offerings as part of its electricity management solutions:

  • MarketPro™: Businesses can optimise costs and seize market opportunities with exclusive access to customised market price information through AECO Energy's integrated online procurement and management platform equipped with Rate Watch™, a market simulation and automated procurement technology from as low as SGD $149 per month.
  • Portfolio™: Businesses get exclusive access to economies of scale with better buying power through professional and expert-managed energy procurement portfolios overseen by AECO Energy experts. This allows enterprises to focus on their core business while AECO Energy experts will fully-manage their electricity contracts and make better buying decisions on their behalf from as low as an additional SGD $74 per month.
  • SustainPro™: SustainPro focuses on helping businesses meet their sustainability goals at the lowest cost. AECO Energy offers lower costs on the procurement of Renewable Energy Certificates (RECs) and tailored REC supply solutions designed to meet transition needs towards a more sustainable business.

"With the understanding that business needs are unique for every organisation, our energy experts will work closely with customers here in Singapore to help them reduce costs, drive efficiency and make better buying decisions. By providing technology-enabled, insights-driven energy technology solutions, we want to create a profound impact on our customers' businesses to better position them for sustainable growth in the long-term," concluded Alan.


About AECO Energy:

Based in Singapore, the AECO Pacific Group owns and operates the Power Choice and AECO Energy brands. A leading pioneer for more than 12 years in electricity brokerage and consulting services in Asia Pacific focusing on deregulated electricity markets, AECO Pacific helps businesses with electricity procurement and management backed by market intelligence. Transforming and saving businesses more, AECO's combined experience in energy leadership and innovative technology solutions remain unmatched in dynamic and changing energy markets. For more information, visit https://powerchoice.com.au/ and https://aecoenergy.sg/.

Kachi Onubogu promised a balanced representation in the NIMN council - Brand Spur
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