Transportation within the Lagos metropolis just became more exciting as Amber Energy Drink launches its “RIDE WITH AMBER” campaign which will run from July to September 2020 at selected BRT and local bus terminals.
In a bid to cushion the adverse economic effect of the Corona Virus pandemic, Lagos commuters can now enjoy FREE BRT and regular buses during the Happy hour drive time (4 pm – 6 pm) at designated terminals courtesy Amber Drinks Ltd, the brand owners of the black, slim, sleek, and refreshing energy drink with Guarana (natural caffeine) and essential vitamins.
For 3 months, the RIDE WITH AMBER campaign promises a cheaper way to commute while stimulating the energy in you to fight fatigue, improve concentration and keep you energized all day long.
All you have to do is buy a can of Amber Energy Drink at the following selected BRT and local bus terminals and get a ride FREE! They can give you free entrance into the BRT and regular buses.
Designated terminals are listed in the table below;
The RIDE WITH AMBER campaign is one of the several empowerments and community building initiatives being rolled out by the Amber Drinks Limited who just introduced their flagship product; Amber Energy Drink into the Nigerian market on the 1st of June,2020.
Amber Energy drink is a premium non-alcoholic drink fortified with a potent herbal blend of Guarana – natural caffeine and amino acids to keep you energized and alert all day.
It is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles; especially sports, entertainment and games.
Speaking on the initiative, the General Manager of Amber Energy Drink Ltd, Ms. Lola Adedeji said, “For us at Amber Energy Drinks Ltd, we have done everything possible, even what other companies cannot do to satisfy and meet our consumers’ needs and demands”. Her words, “We have taken our time not just to study the market but also who our consumers are and what they will need, and have decided that at every step on the way, Amber will meet the needs of its consumers, so, it is so much fun and many wonders are still coming from the Amber Energy world!”.
Corroborating the General Manager’s position, Head of sales and Marketing of Amber Energy drinks Ltd, Mrs. Temitope Adetiba said, “We have embarked on this BRT Bus Ride initiative to make commuting in Lagos metropolis more fun and pleasure while meeting the physical, economic and emotional needs of our teeming consumers”.
The Head of Marketing said since it was launched into the market a few weeks ago, “Amber’s cardinal marketing objective is to always win with its consumers. “We identify the gap in the market, and we lapped on it to make life better, pleasant and nourishing for our consumers”.
Driving the field efforts, Assistant Head of Sales and Marketing, Mr Korede Omole said since the launch of the new energy drink, the market demand has been quite encouraging and inspiring, an indication that the brand owners have struck the right chord at the heart of consumers. “We could not expect less from the appreciative and grateful commuters who now see us and our brand as partners in progress.
Already, the energy drink has injected a new lease of life into the age-old in-store retail marketing tradition in Nigeria amidst pomp and pageantry.
The introduction of the product, a premium brand was hall-marked by glitz, glamour and panache at most of the high-brow shopping malls, chain-stores and top of the table supermarkets in the Lagos state metropolis and suburbs. Amber energy drink is enhanced with a potent herbal blend of Guara, Amino acids and Vitamins.
Guarana is a natural Caffeine used in beverages. It was said to have been added to Amber to ensure that along-side all the vitamins and nutrients packed in the can, consumer stays alert, energized and healthy.
The new energy drink is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles, top of which is sports, entertainment and games.
Ámber is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles ranging from sports to entertainment.
Amber is a non-discriminatory unisex energy drink, the first of its kind, Ms Adedeji disclosed that Amber energy drink “provides a healthy way to stay active and energized all through the day”, pointing out that consumers would surely enjoy the nourishing and fulfilling taste of the slim, sleek and admirable trendy look of the brand in an attractive package and affordable price.