New Heineken® TV commercial gives a fresh perspective on social distancing in bars around the world
Heineken® has launched a new through the line campaign titled ‘Back to the bars’ as part of its global initiative, #socialiseresponsibly.
In fact, only by respecting safety regulations in the “new normal”, consumers will help bars to remain open and therefore will be able to continue to enjoy nights out with friends. The engaging call to action is “socialise responsibly to keep bars open”.
Heineken® has a long history of being a responsible brand. In the past, the brand has used its world-famous creativity to develop campaigns such as “Enjoy Heineken Responsibly” and “When You Drive, Never Drink” that make tangible impact.“
Given the unprecedented circumstances we find ourselves in, we looked at how we can play a part in helping our consumers cope with the current situation, and also specifically on how we can support our on-trade partners to weather the extremely challenging business climate. We were inspired by real life experiences that everyone can relate to. Whilst the new bar experience can be awkward and may take time getting used to for customers and bar staff, we wanted to celebrate their return and remind people that respecting the new rules is important. After all, there’s one thing better than the first night out, another night out.
BRAM WESTENBRINK, SENIOR DIRECTOR GLOBAL HEINEKEN® BRAND