COVID-19: KFC feels its ‘finger lickin’ good’ slogan doesn’t make sense, drops it

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

The fried chicken franchise, KFC, has confessed that their slogan is a bit ‘offbeat’ and inappropriate for 2020 and therefore has pressed pause on using it in their advertising, for now.

In a press release issued, the brand says that although their It’s Finger Lickin’ Good slogan has been around for 64 years, they think that this year has been like no other and, right now, their slogan doesn’t feel quite right. So, it is for that reason, that they’ve decided to press pause on using it in their advertising, for a little while.

Covid-19: KFC feels its 'finger lickin' good' slogan doesn’t make sense, drops it

“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

“For close to 50 years, the people of Mzansi have come to know the words – ‘It’s Finger Lickin Good’. But today we face a very different world – one where we have had to reinvent ourselves as a brand to mirror this. In the midst of this though, Mzansi’s most loved fried chicken is not going anywhere.

- Advertisement -

In fact, we plan to have some fun with this change in branding where consumers can be sure to see some interesting things from their favourite fried chicken brand over the coming weeks!” says Suhayl Limbada, marketing director at KFC South Africa.

Read Also:  WHAT KFC DID NOT GET RIGHT IN NIGERIA

They have promised that the slogan will return when the time is right.

- Advertisement -
COVID-19: KFC feels its 'finger lickin' good' slogan doesn’t make sense, drops it - Brand SpurCOVID-19: KFC feels its 'finger lickin' good' slogan doesn’t make sense, drops it - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Read Also:  Client service is dead

This site uses Akismet to reduce spam. Learn how your comment data is processed.

COVID-19: KFC feels its 'finger lickin' good' slogan doesn’t make sense, drops it - Brand SpurCOVID-19: KFC feels its 'finger lickin' good' slogan doesn’t make sense, drops it - Brand Spur

Latest News

Global Digital Advertising Spending to Jump 14% YoY and Hit $395B in 2021

Although the COVID-19 pandemic slowed the growth of digital advertising, online ads are still expected to increase their market...

Xiaomi shares slide despite positive third-quarter performance

Xiaomi shares slid 3.7% today in Hong Kong to HK$26.15, despite the phone maker’s positive financial and operating performance during the third quarter of the year. The...

Pandemic winners: HP and Dell report better than expected earnings

Both HP and Dell reported their earnings after the close of markets yesterday. The earnings were better than expected as the work-from-home trend lifted...

Manchester City 2020-2021 Squad Most Expensive Out of Top 5 Leagues

Football transfer fees have exploded over the last two decades with some of the top clubs not afraid to spend more than €100M for...

InfraCredit to Raise Fresh Capital

The Infrastructure Credit Guarantee Company (InfraCredit) has revealed plan to raise additional capital to fund critical projects in Nigeria. The unit of the Nigeria Sovereign...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -COVID-19: KFC feels its 'finger lickin' good' slogan doesn’t make sense, drops it - Brand SpurCOVID-19: KFC feels its 'finger lickin' good' slogan doesn’t make sense, drops it - Brand Spur