Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

List of First Bank of Nigeria Sort Codes in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...
- Advertisement -

First virtual event for Aruba’s channel partners with new programs to help them prepare for the next phase of business growth


SINGAPORE – Media OutReach – 10 September 2020 – Aruba, a Hewlett Packard
Enterprise company
(NYSE: HPE), hosted its Aruba Atmosphere (ATM)
Asia Pacific Partner Conference in a fully virtual event for the first time,
bringing parnters from across the region.

The event, which attracts hundreds of partner attendees every
year, comes as the highly anticipated ATM has also gone online amid the ongoing
global pandemic. Along with the new format, this year’s event outlined how Aruba
is poised to collaborate with partners by providing them with new business
models to navigate the changing market landscape and to become digital-ready.

- Advertisement -


“The ATM Asia Pacific Partner Conference is a
significant gathering for Aruba’s channel partner community. We have made great
strides in collaborating with our partners particularly during these
unprecedented times. We remain fully committed to delivering products, programs
and services that support their business goals and helping partners grow their
opportunties,” said Anthony Smith, Director Asia, Pacific and Japan Aruba
Channel at Aruba.


Aruba’s Partner Plan for Everything-as-a-Service

- Advertisement -


Aruba announced
its partner strategy will focus on managed services, delivering network
solutions as everything-as-a-service (XaaS) given the rapid shift to cloud, digital transformation and emergence of
hybrid workplace. These will include partner branded and Aruba branded
offerings that Aruba partners will exclusively take to market: 


  • Partner Branded: for
    Aruba Partners who wish resell and deliver to customers their network solutions.
  • Partner-Aruba Branded: for
    Aruba managed services providers, using the partner’s own capability to deliver
    cloud-managed networks to their customers using an as-a-service model
    underpinned by the partners own network operations center (NOC) and customer
    success staff. 
  • Aruba Branded: for partners
    to deliver to their customers, using Aruba cloud managed network, supported by
    Aruba’s NOC and customer success staff based on an as-a-service model using
    subscription billing.


- Advertisement -

“With the
changing enterprise needs brought by the accelerated phase of their digital
transformation journeys, our focus is to provide our channel partners a robust
set of programs that will help them scale business results,” added Smith. “This
plan will outline through our ‘six bold moves,’ which will help guide Aruba partners
and distributors on this journey into the next fiscal year.”

Aruba also
announced its small to medium business (SMB) strategy which aims to support companies
through cloud managed and app managed network solutions such as the Aruba
Instrant On products to keep their business up and running. This strategy allows
partners to customize their approach achieve profitability and establish
differentiation in the market for customers.


Earlier in June
2020, Aruba made enhancements to its Aruba Partner Ready for
Managed Services Porvider (MSP)

program that will give partners more flexibility when working with customers. “Through
MSP, partners in APJ can enable their business with Aruba provided sales and
marketing assets and products to fast-track go-to-market presence for network
as a service,” said Aiden James Greene, APJ MSP Program Lead at Aruba. Aruba
will work with partners in setting up this services line and provide the sales
and marketing assets at minimal cost. 

Read Also:  Amazon Donates to More Than One Thousand Charities Worldwide this Holiday Season, Expands Wishlist Campaign in Singapore to Benefit More Nonprofits

Our Partners

At the event, a total of 12 of channel partners were
recognized for demonstrating commercial excellence and customer success over
the past year. This year’s award winners included:

  • APJ Experience Edge Solution:
    StarHub Ltd (Singapore), NTTDATA Customer Service Corporation (Japan), NEC
    Australia Pty Ltd (Australia)
  • APJ Managed Service Provider:
    PT Hipernet Indodata (Indonesia)
  • APJ Champion of Champions:
    Dongkuk Systems Co. Ltd. (Korea), Digital China Macao Commercial Offshore Ltd.
    (China), Insung Information (Korea)
  • APJ Aruba Instant On

          · Top Reseller WLAN:
River Network Co. Ltd. (Korea)

          · Top Reseller Wired:
Ugent (Korea)

          · Top Distributor:
Daiwabo Information System Co. Ltd. (Japan)

          · Top Innovative Partner:
JJNET International Co. Ltd. (Taiwan)

“As a long-standing gold Aruba partner, we take great
pride in being recognised in their APJ Experience Edge Solution Award. At NEC,
we are all about ensuring our customers gain maximum value from their IT
investments, and Aruba Edge solutions allow us to offer best-in-class
networking insights and security, from the very edge of the network. Businesses
today require contextually-aware networks that intelligently adapt and scale in
response to changing circumstances, and Aruba’s AI-powered technology allows us
to offer our customers the best and latest in networking innovation,” said
Milan Djuricic — Vice President, Managed Services, NEC Australia.

“Our channel partners
continue to deliver outstanding results over the years that exceed market
expectations, and all is due to a great partnership and collaboration,” said Donna Grothjan, Vice President
World-Wide Channels at Aruba. “Enterprises are increasingly becoming
more digital and they are looking for the right solutions partner that will
help future-proof their hybrid business through secure and seamless remote
network connectivity. As we continue to innovate as a company and expand our
existing portfolio, Aruba and our channels partners are in a great position to
provide those solutions for our customers.” 

About Aruba, a Hewlett Packard Enterprise company

Aruba, a Hewlett Packard Enterprise company, is the global
leader in secure, intelligent edge-to-cloud networking solutions that use AI to
automate the network, while harnessing data to drive powerful business
outcomes. With Aruba ESP (Edge Services Platform) and as-a-service options,
Aruba takes a cloud-native approach to helping customers meet their
connectivity, security, and financial requirements across campus, branch, data
center, and remote worker environments, covering all aspects of wired, wireless
LAN, and wide area networking (WAN).

To learn more,
visit Aruba at
For real-time news updates, follow Aruba on 
 and ,
and for the latest technical discussions on mobility and Aruba products, visit
the Airheads Community at

Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference

Read Also:  TikTok And Kuaishou Rival, Lomotif, Sells To ZASH
- Advertisement -
Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference - Brand SpurAruba strengthens commitment to Partners at the Asia Pacific Partner Conference - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -
Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference - Brand SpurAruba strengthens commitment to Partners at the Asia Pacific Partner Conference - Brand Spur

Latest News

Vivocom’s Group Game Changer – Multi-Billion Sand Project Secured

  • Initial contract worth RM3.79 billion for three years
  • Aspires to be a major industry player 'with exponential growth prospects'

KUALA LUMPUR, MALAYSIA - Media OutReach - 26 February 2021 - In a filing to Bursa Malaysia this evening, Vivocom Intl Holdings Berhad ('Vivocom') announced that V Development Group via one of its subsidiaries has secured a 'massive win' worth approximately USD934.7 million or the equivalent of RM3.79 billion.

Rain International Sdn Bhd ('Rain International') is a 97% owned subsidiary under the V Development Group which was recently merged into the Vivocom Group. The Company's proposed acquisition of V Development Group had been recently approved by the relevant authorities.

Rain International is principally involved in the mineral trading and exportation business, supplying sand to its client mainly in Hong Kong and China for reclamation and construction works. The Company had recently signed a contract for the supply of marine sand for a minimum period of three years.

The contract is for the supply of sand to Zhen Hua Engineering Company Ltd-China Communications Construction Company Ltd-CCCC Dredging (Group) Company Ltd. (ZHEC-CCCC-CDC), a Joint Venture contractor appointed to undertake the main reclamation works for the Hong Kong International Airport Three Runway System Project.

Director Mr William Chan Ching-Kee said: "As the appointed agent for the ZHECC-CCCC-CDC Joint Venture, we are looking forward to the exportation of sand from Malaysia to our client in Hong Kong to commence without any further delay."

Dato Seri Chia is optimistic that the contract would be extended for another two to three years and could potentially generate revenue of up to RM6 billion.

"The sand business is a major boost because it gives us tremendous visibility. The potential revenue is huge, recurring and highly scalable," its jubilant CEO, Dato Seri Chia Kok Teong exclaimed.

"The potential for explosive growth in the sand business is real and tangible, and bodes well for the Group in the next few years."

"We are starting with 3 years but the contract can easily be increased to 5 years and beyond, with higher tonnage shipped every 6 months. The exportation of sand will increase sharply over time," he added.

Besides the reclamation works for the Hong Kong International Airport, the rapid pace of construction and reclamation works in China and Singapore also requires heavy demand for sand, which is a considerable boon to Malaysia.

"The market for sand export is extremely humongous and will fuel the Group's rapid growth for the next several years. The RM3.79 billion Win is the first of many more to come."

"I have in fact urged my team to secure up to RM10 billion worth of sand contracts by the end of 2021. This is part of our overall transformation strategy to become a multi billions conglomerate," declared Dato Seri Chia.

"It is our core strategy to strengthen and diversify the Group's revenues generation capabilities and capacities and not be too narrowly focussed."

"Presently, we are already in negotiations for another RM2 to RM3 billion sand contract. Once finalised, we will make the relevant announcement as per Bursa Malaysia's requirements," Dato Seri Chia elaborated.

The sand would be procured from an approved permit holder to export sand overseas, and sourced from concession areas in Sandakan and Sungai Beluran in Sabah and throughout Malaysia.

"Even with this massive sand contract already secured, we will not be complacent. I have earlier promised to transform Vivocom into a behemoth Conglomerate and I will work non-stop to deliver on the promise," Dato Seri assured.

Since Dato Seri Chia's entry into Vivocom in January 2020 when its price was at 15 cents, the share has climbed sharply and last closed at RM1.06 on Thursday, 25th February 2021.

"I am very optimistic that Vivocom shares will continue to grow strongly and be worth a lot more than presently over time. I'm proud to say that we are no longer a penny stock," he reflected.

"My team is totally committed to building Vivocom into a reputable and profitable public company, one with solid fundamentals, sustainable profits and healthy cashflows."

"As a priority, we will work towards getting the Group elevated to the Main Board of Bursa Malaysia and be a dividends-paying company soonest possible," quipped Dato Seri.

To show his commitment, Dato Seri Chia has undertaken a voluntary self--imposed moratorium (or SIM) in that he will not dispose his personal stakes in Vivocom for the next 3 years. This will ensure the company's long-term price stability and sustainability.

"We want a stable and strong share price so that the Company can use its shares with its high liquidity as a currency for M&A activities to fund and fast-track expansion and growth," he explained.

"A strong share with high liquidity is a most valuable and prized asset. We will use it to buy Companies with game-changing and disruptive strategies. To look for the Next Big Thing."

"The enormous followings in the Company are what is driving in tremendous liquidity and momentum giving our share price added impetus," Dato Seri proudly asserts.

"We aspire to emulate Berkshire Hathaway strategy started over 40 years ago by Mr Warren Buffet. Mr Masayoshi Son built SoftBank Group of Japan along the same philosophy and Alphabet in US adopted similar strategies."

"These three companies are presently amongst the most valuable and admired companies in the world. I have the same dream for Vivocom. I am determined to leave behind an enduring legacy for all our valued shareholders," concluded Dato Seri Chia.

Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Aruba strengthens commitment to Partners at the Asia Pacific Partner Conference - Brand SpurAruba strengthens commitment to Partners at the Asia Pacific Partner Conference - Brand Spur