The new solution is a coated paper that is recyclable through the paper stream in France. Until now, the bouillon cubes have been wrapped in a multi-layer laminate that includes aluminium.
Agnes Lalanne, Global Category Lead for Cooking Aids at Nestlé, said: “We want to provide both healthy and more sustainable options. That’s why we’re happy to bring recyclable paper packaging to a favorite like these Maggi organic bouillon cubes.”
The paper used for the wrapper is from sustainable sources – pulp and paper mills certified by the Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification – and its development marks another step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025, as the company works towards a waste-free future.
Torsten Pohl, Head of Nestlé’s Product Technology Center for Food in Singen, Germany, said: “The main challenge our team faced was the creation of a foldable, sealable material that is robust enough to provide a sufficient barrier – to keep the product fresh and safe – whilst also being readily recyclable.”
Ahead of the launch, the team also worked to refurbish and upgrade existing packaging machines, to allow the new paper wrapping to run on them.
Maggi products – including bouillons, soups, seasonings and sauces – are sold in over 90 countries. Nestlé selects local ingredients where possible to ensure that its bouillon cubes provide an authentic taste and texture, consistent with regional preferences and cooking styles. The cubes are fortified with vital micronutrient in some markets, for example where iron deficiency is widespread.
HEADLINES YOU MIGHT HAVE MISSED FROM BRAND SPUR
Nigerian genetics startup 54gene has partnered US firm Illumina to power the creation of a world-class genomics facility in Lagos.
Over 1,000 women of the Magboro Makogi community, through a Coca-Cola Foundation-sponsored program; Catalyst For Change, were trained for over four weeks on relevant skills with more than 200 empowered to start their own businesses.
The Debt Management Office (DMO), on behalf of the Federal Government of Nigeria (FGN), has introduced a retail savings product that will be accessible to all income groups – the FGN Savings Bonds.
With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research published today by Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience.
In the stock market, the technology sector is among the best performing categories in recent years based on their Return on Investment (ROI). Despite being vulnerable just like other stocks, the category has remained resilient.
The Nigerian equity market today began the trading week on a negative note as the All-Share-Index depreciated by 0.09% to halt previous positive sentiment of six consecutive trading day.
The Federal Government, on Wednesday, announced the immediate increase in the pump price of petrol to N151.56 per litre from N149, being the third increase in three months.
Canon has announced a new and easy-to-use desktop scanner, designed with flexible USB and WiFi connectivity, to support small businesses wherever their workspace is set up.
Flying Doctors Healthcare Investment Company plans to set up a $1 billion fund to invest in health care and wellness across Africa.