The Gerety all-female jury has been redefining the standard to which advertising is held, and the live panels discussing favourite works on the shortlist intend to raise the bar on inclusivity.
A full calendar of where and when to watch them can be found across Gerety social media this week.
Co-Founder of the award, Lucía Ongay said: “These live sessions will capture the voice and opinion of our amazing jury from all over the world. Despite replacing the jury sessions for online meetings the discussions were no less fantastic, and we are excited to share them with the world!
“Gerety is unique in creating a space for that to happen, and is the only creative prize that ensures the best work is awarded by agency and brand leaders, as well as showing clients and interested parties that the winning entries resonate with the world’s most powerful consumers.”
About the Gerety Awards
The award was named for Frances Gerety, the copywriter who in 1948 coined the slogan
“A diamond is forever”
The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens.
Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held. Brands from a range of industries and persuasions have been rewarded and are a testament to the discernment of a diverse and qualitative jury.
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