PUBG Mobile Announces Partnership with Mountain Dew to add in-game items

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Mountain Dew vending machines are coming to PUBG Mobile as part of the collaboration between the soft drink brand and the battle royale game. A DEW parachute and T-shirt have also been added to the game.

PUBG Mobile Announces Partnership with Mountain Dew to add in-game items

These vending machines, which are also being called “Fuel Stations,” will be scattered across New Erangel. Players can access these machines to gain some exciting loot and Mountain Dew cans. These cans don’t take up any space in your inventory and can be exchanged for the DEW parachute or T-shirt, as well as other rewards in the events menu of the game.

PUBG Mobile Announces Partnership with Mountain Dew to add in-game items

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This isn’t the first time Mountain Dew and PUBG Mobile have announced a partnership. The soft drink brand was previously the official beverage of the PUBG Mobile Pro League (PMPL) and World League (PMWL). It will also be sponsoring the $2 million PUBG Mobile Global Championship (PMGC), which will begin in late November.

“We’re thrilled to join forces with PUBG Mobile and engage with esports fans in a big way,” said Pat O’Toole, vice president of brand marketing and innovation at PepsiCo Global Beverages. “This global collaboration establishes a new chapter in gaming innovation and drives our promise to energize the next generation of esports enthusiasts with unparalleled activations.”

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PUBG Mobile Announces Partnership with Mountain Dew to add in-game items - Brand SpurPUBG Mobile Announces Partnership with Mountain Dew to add in-game items - Brand Spur

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PUBG Mobile Announces Partnership with Mountain Dew to add in-game items - Brand SpurPUBG Mobile Announces Partnership with Mountain Dew to add in-game items - Brand Spur

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 PUBG Mobile Announces Partnership with Mountain Dew to add in-game items - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, PUBG Mobile Announces Partnership with Mountain Dew to add in-game items - Brand SpurTwitter, and LinkedIn. 

 

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