Orange improves access to mobile internet in Africa supported by Google

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Orange announced the Sanza touch – an exclusive Orange smartphone and the most affordable 4G Android (Go edition) device globally.

Orange improves access to mobile internet in Africa supported by Google

The affordability of devices remains one of the most significant barriers to smartphone adoption in Africa. The average cost of an entry-level smartphone in Africa still exceeds 60% of average monthly income making smartphones largely inaccessible for the majority of the population.

As part of the line-up of activities for the GSMA Thrive Africa 2020, Orange announced the Sanza touch – an exclusive Orange smartphone and the most affordable 4G Android (Go edition) device globally. This exciting new launch is supported by Google and builds upon efforts since the launch of Android (Go edition) in 2018 to accelerate the pace of digital adoption across the continent. The device will retail around 30 US$ and the ultra-affordable price point is intended to make it the most accessible on the market with the goal of driving digital inclusion and providing more people access to mobile internet.

Orange improves access to mobile internet in Africa supported by Google
Orange improves access to mobile internet in Africa supported by Google – www.brandapurng.com

- Advertisement -

The Sanza touch is an accessible alternative for everyone due to its price point and features including the Payjoy application, which allows customers to overcome budget issues by paying for their smartphone over several installments (depending on availability in their country [1]).

This 4G Android (Go edition) smartphone has a 4” screen, 8GB memory and a 1750mAh battery, offering over 4 hours battery life while streaming videos. Customers can use the Orange app collection (My Orange, Orange Money and Live screen to stay informed on the latest news trends) and access the most popular apps including YouTube Go, Google Go, Facebook and WhatsApp.

The Sanza range was first launched in April 2019 in 13 countries [2] in Africa and the Middle East, making it easier for many customers to come online for the first time and discover the benefits of connectivity.

From October 2020, the Sanza touch smartphone will be available with a bundled mobile data plan (voice, SMS, data) at around 30 US$. It will be sold in most countries in the Middle East and Africa region, starting with Guinea Bissau, Côte d’Ivoire and Madagascar.

- Advertisement -

For Alioune Ndiaye, CEO of Orange Middle East and Africa: “Orange wants to strongly accelerate access to connectivity on the African continent. One of the barriers to Internet use is the price and ease of use of most smartphones. The partnership with Google to offer the Sanza touch smartphone for sale will enable us to solve this problem thanks to its affordable price and advanced functionalities. While 90% of the world’s population is now covered by mobile broadband, 3.3 billion people who live in areas covered by mobile broadband remain unconnected for reasons such as affordability, low levels of literacy and digital skills.

Read Also:  Orange and Schneider Electric Run Industrial 5G trials in French Factory

Mariam Abdullahi – Director, Platform Partnerships, Android and Play – Africa for Google added: “Our mission at Google has always been to “Organise the world’s information and make it universally accessible to everyone”.  We deliver this mission through building and providing our products and services via key partnerships like this one with Orange.

“We are excited about the endless possibilities this Sanza touch smartphone will present in learning, economic opportunities and digital accessibility. The Goal of our Android devices, including this first-of-its kind highly affordable Android (Go edition) device, is to bring the power of computing equitably to all.  We can only achieve this mission if everyone is able to access devices at affordable price points to use in their daily lives and have access to the benefits presented by the digital world.

Orange is present in 18 countries in Africa and the Middle East where it had 124 million customers on 30 July 2020. With 5.6 billion euros in turnover in 2019 and 6% annual growth, Orange MEA is the Group’s main region of growth. Orange Money, its mobile-based money transfer and financial services offer is available in 17 countries and has 54 million customers. Orange, a multi-service operator, benchmark partner of the digital transformation, provides its expertise to support the development of new digital services in Africa and the Middle East.

- Advertisement -

Orange is one of the world’s leading telecommunications operators with sales of 42 billion euros in 2019 and 143,000 employees worldwide at 30 June 2020, including 84,000 employees in France. The Group has a total customer base of 253 million customers worldwide at 30 June 2020, including 208 million mobile customers and 21million fixed broadband customers.

The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In December 2019, the Group presented its new “Engage 2025” strategic plan, which, guided by social and environmental accountability, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging professions.

Read Also:  Orange is strengthening its position as leader in connectivity in Africa with Djoliba, the first pan-West African network

BRAND SPUR

- Advertisement -
Orange improves access to mobile internet in Africa supported by Google - Brand SpurOrange improves access to mobile internet in Africa supported by Google - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Orange improves access to mobile internet in Africa supported by Google - Brand SpurOrange improves access to mobile internet in Africa supported by Google - Brand Spur

Latest News

SurveyMonkey to Report Q4 and Fiscal Year 2020 Financial Results on February 11, 2021

Jan. 21, 2021 - SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback,...

Keeping an eye on Biden’s plans for Africa

President Joe Biden has been sworn into office, ushering in a new administration, new foreign policy and a new approach to US trade and...

The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 Orange improves access to mobile internet in Africa supported by Google - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Orange improves access to mobile internet in Africa supported by Google - Brand SpurTwitter, and LinkedIn. 

 

Orange improves access to mobile internet in Africa supported by Google - Brand Spur

DJ Khaled announced as International Host of the MAMAs Kampala 2021

Grammy® Award-winning global sensation, DJ and record executive, DJ Khaled, who is best known for his hip hop and R&B hit anthems, will be the international...

Entrepreneurialism alive and well in the time of the pandemic

Entrepreneurial spirit is up among women and younger adults. One-third of adults across the world show a very high level of entrepreneurial spirit, according to...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Orange improves access to mobile internet in Africa supported by Google - Brand SpurOrange improves access to mobile internet in Africa supported by Google - Brand Spur