Ford sold 299,632 (-4.2 per cent) vehicles in Q3 2020 in its traditional European 20 markets, achieving 7.6 per cent market share.
Ford achieves record share in SUV sales and grows its European commercial vehicle share leadership in Q3 2020. Ford remains Europe’s No. 1 commercial vehicle brand for Q3 and grew market share year-over-year in its European 20 traditional markets to 15.1 per cent.
Sold 94,565 (+3.8 per cent) commercial vehicles in Q3, a quarterly record since 1993. Increased CV demand was accelerated by the increase in home deliveries. Ford sold 64.651 Transit, Transit Custom and Tourneo Custom vehicles, also a record since 1993, and a 10.3 per cent increase compared with Q3 2019.
Ford sold 205,067 (-7.5 per cent) passenger cars in the third quarter of 2020. Ford SUV sales climb by one-third to 92,685 units compared with the same period a year ago. New Ford Puma sales account for nearly half of all Ford SUV sales, with 42,362 sold.
Signs of recovery in many European 20 markets in Q3, especially those with market stimulus packages. Electrified variants of passenger cars gain traction in Q3. Puma production shows strongest mHEV take rate with 74 per cent mix.
Many markets across Europe have bounced back stronger than expected though still below Q3 last year, with commercial vehicles particularly benefitting from growing societal trends like home deliveries and online shopping. The new Puma is exceeding our sales expectations, with a remarkable 74% of customers choosing the super-efficient and powerful EcoBoost Hybrid engine.
Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe
The all-new Ford Puma ST introduces acclaimed Ford Performance driving dynamics to the compact SUV segment for the very first time in Europe Home delivery trend is pushing the CV segment to new records and Ford to increased market share.
The new Active and Trail series for the Ford Transit range add toughness and flexibility Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe.
Ford Explorer PHEV launched across Europe offers electrified efficiency, 7-seat luxury and offroad capability. With more than 1,000 units sold, it crowns Ford’s SUV line-up with charisma and an unprecedented road presence.