Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases

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Mobile games spending in Q3 2020 has maintained the momentum seen in Q2 2020. According to the research data analyzed and published by SafeBettingSites.com, global consumer spending on mobile games surged by 26.7% during the period to reach $20.9 billion.

Over half of this amount came from the Apple App Store which reported $12.4 billion in in-game spending. Compared to the previous year’s quarter, that marked an increase of 24%.  On the other hand, Google’s Play Store contributed $8.5 billion to the total. However, its year-over-year (YoY) increase was higher, which was at 30.8%.

Global Consumer Spending in Mobile Games for Q3 2020

Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases
Player spending in billion U.S. dollars (Source: Sensor Tower)

It is interesting to note that during Q2 2020, the increase in overall mobile game spending was 27%. The total revenue reported across both stores at the time was $19.3 billion. During the previous quarter, Q1 2020, total revenue was $17.5 billion, marking a 16% increase YoY.

During Q3 2020, it is noteworthy that the global app revenue increased at a higher rate than gaming revenue. Worldwide spending on mobile apps was $29.3 billion across both stores, marking a 32% rise YoY.

Total Player Spending in Mobile Apps and Games for Q3 2020
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Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases
Player spending in billion U.S. dollars (Source: Sensor Tower)

On the Apple app store, overall consumer spending surged by 31% to reach $19 billion. Once again, Play Store recorded a higher growth rate of 33.8% YoY, reaching a total of $10.3 billion.

According to App Annie, there was an increase of 25% in the amount of time spent on mobile apps each month during Q3 2020. Each of the three months saw consumers spending upwards of 180 billion hours.

App Annie projects that by the end of 2020, consumer spending on mobile games will be more than 2.8x that of desktop. In comparison to console spending, it will be at least 3.1x higher.

First-Time Mobile Game Installs Soar by 28% in Q3 2020 as Among Us Downloads Grow by 13x YoY
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Driving this growth was a massive surge in downloads, as first-time installs shot up by 28% YoY to hit 14.2 billion across the two stores. Google Play took the lion’s share of installs, which totaled 11.9 billion. Comparatively, in Q3 2019, it had 8.7 billion installs. As such, the growth rate was 36.8% YoY.

On the other hand, the App Store reported a slight decline in installs, going from 2.4 billion in Q3 2019 to 2.3 billion in Q3 2020. The 4.2% YoY decline was attributed to a drop in installs on the App Store in China. Notably, first-time installs increased slightly outside of China.

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According to App Annie, the average number of weekly game downloads surged by 15% YoY in Q3 2020. For the second month in a row, there were around 1 billion installs taking place every week throughout the three-month period.

Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases

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The most downloaded game worldwide during the quarter was Among Us by InnerSloth. Its installs were a whopping 13x higher than during the previous year’s quarter. Scribble Rider came in second while My Talking Tom Friends was third. In the fourth spot was Subway Surfer, whose installs grew by 29% YoY and Garena Free Fire was fifth despite a 5% decline in installs.

Player Spending on Honor of Kings Skyrockets by 65% YoY

The top grossing game globally across both stores was Honor of Kings, toppling the previous reigning champion PUBG Mobile. Honor of Kings as well as its international version Arena of Valor grew an impressive 65% in terms of consumer spending on the two app stores.

On the other hand, PUBG Mobile and Game for Peace (its localized Chinese version) grew by 28% to sit in the second spot. Pokemon Go was the third highest-grossing game, reporting 33% growth in the quarter.

Moon Active was fourth with 50% growth in consumer spending while Roblox was in the fifth spot, growing 119% YoY.

In total, the top five highest-grossing titles globally accounted for $2.4 billion, a 12% share of total mobile gaming revenue during the period. During the previous year’s quarter, the same category yielded $1.9 billion in revenue, accounting for a similar 12% share.

It is interesting to note that both PUBG Mobile and Honor of Kings are owned by Chinese conglomerate Tencent Holdings. In Q2 2020, PUBG Mobile was the highest grossing game, raking in almost $621 million.

However, there was an 8% decline from Q1 2020 when it grossed $674.5 million. During the first week of Q4 2020, PUBG Mobile was pushed further down to the third spot by a newly released mobile RPG, Genshin Impact.

Top Grossing Mobile Games Worldwide Between Sept. 28 to Oct. 4, 2020

Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases

Following its launch on September 28, Genshin Impact raked in about $60 million in one week according to Sensor Tower. In the same period, Honor of Kings generated $64 million to take first place, while PUBG Mobile came in third with $56 million.

Genshin Impact was the top grossing RPG mobile game that week, generating $20 million more than Moster Strike, a genre heavyweight.

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Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases - Brand SpurGlobal Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases - Brand Spur

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Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases - Brand SpurGlobal Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases - Brand Spur

Latest News

Spackman Entertainment Group’s Upcoming Musical Film THE BOX, Starring EXO’s Chanyeol, Scheduled To Be Released In The Spring Of 2021

  • Following the art film STONE SKIPPING, THE BOX is the next film production of the Company's wholly‐owned indirect subsidiary, Studio Take, founded by veteran movie producer, Mr. Song Dae‐chan
  • THE BOX will be EXO's Chanyeol's first lead acting role in a film
  • Directed by Yang Jung Woong, the Executive Producer of the 2018 PyeongChang Winter Olympics opening and closing ceremonies, THE BOX is set to be screened in Korea in the spring of 2021

SINGAPORE - Media OutReach - 3 March 2021 - Spackman Entertainment Group Limited ("Spackman Entertainment Group" or the "Company" and together with its subsidiaries, the "Group"), one of Korea's leading entertainment production groups, wishes to announce that its upcoming musical film THE BOX, produced by the Company's indirect wholly-owned subsidiary, Studio Take Co., Ltd. ("Studio Take"), is set to be released in Korea in the spring of 2021.

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Following the art film STONE SKIPPING, THE BOX is the next film production of Studio Take, which was founded by veteran movie producer, Mr. Song Dae‐chan.

THE BOX is about the musical journey of an aspiring singer and a once popular producer.

Directed by Yang Jung Woong, the Executive Producer of the 2018 PyeongChang Winter Olympics opening and closing ceremonies, THE BOX stars EXO's Chanyeol who plays the aspiring singer and Jo Dal Hwan who acts as the once popular producer. This is Chanyeol's first lead role for a Korean commercial film. Jo Dal Hwan is known for his role in SECRET HEALER (2016), TRAFFICKERS (2012) and THE CON ARTISTS (2014).


About Spackman Entertainment Group Limited

Spackman Entertainment Group Limited ("SEGL" or the "Company"), and together with its subsidiaries, (the "Group"), founded in 2011 by Charles Spackman, is one of Korea's leading entertainment production groups. SEGL is primarily engaged in the independent development, production, presentation, and financing of theatrical motion pictures in Korea. According to Variety, Korea was the world's fourth largest box office market in 2019, behind only North America, China and Japan.


The Group also invests into and produces Korean television dramas. In addition to our content business, we also own equity stakes in entertainment-related companies and film funds that can financially and strategically complement our existing core operations. SEGL is listed on the Catalist of the Singapore Exchange Securities Trading Limited under the ticker 40E.

Production Labels

SEGL's wholly-owned Zip Cinema Co., Ltd. ("Zip Cinema") is one of the most recognised film production labels in Korea and has originated and produced some of Korea's most commercially successful theatrical films, consecutively producing 10 profitable movies since 2009 representing an industry leading track record. Recent theatrical releases of Zip Cinema's motion pictures include some of Korea's highest grossing and award-winning films such as CRAZY ROMANCE (2019), DEFAULT (2018), MASTER (2016), THE PRIESTS (2015), COLD EYES (2013), and ALL ABOUT MY WIFE (2012). For more information on Zip Cinema, do visit http://zipcine.com


SEGL also owns Novus Mediacorp Co., Ltd. ("Novus Mediacorp"), an investor, presenter, and/or post-theatrical distributor for a total of 79 films (58 Korean and 21 foreign) including ROSE OF BETRAYAL, THE OUTLAWS and SECRETLY, GREATLY, which was one of the biggest box office hits of 2013 starring Kim Soo-hyun of MY LOVE FROM THE STARS, as well as FRIEND 2: THE GREAT LEGACY. In 2012, Novus Mediacorp was also the post-theatrical rights distributor of ALL ABOUT MY WIFE, a top-grossing romantic comedy produced by Zip Cinema. In 2018, THE OUTLAWS, co-presented by Novus Mediacorp broke the all-time highest Video On Demand ("VOD") sales records in Korea. For more information on Novus Mediacorp, do visit http://novusmediacorp.com.


The Company owns a 100% equity interest in Simplex Films Limited ("Simplex Films") which is an early stage film production firm. The maiden film of Simplex Films, JESTERS: THE GAME CHANGERS (2019), was released in Korea on 21 August 2019. Simplex Films has several line-up of films including A BOLT FROM THE BLUE (working title).


The Company owns a 100% equity interest in Take Pictures Pte. Ltd. ("Take Pictures") which produced STONE SKIPPING (2020) and shall release THE BOX and GUARDIAN (working title) in 2021 tentatively.


The Company owns a 100% equity interest in Greenlight Content Limited ("Greenlight Content") which is mainly involved in the business of investing into dramas and movies, as well as providing consulting services for the production of Korean content. Through the acquisition of Greenlight Content, the Group's first co-produced drama, MY SECRET TERRIUS, starring top Korean star, So Ji Sub, achieved #1 in drama viewership ratings for its time slot and recorded double digits for its highest viewership ratings. Greenlight Content was one of the main investors of MY SECRET TERRIUS.


The Company owns a 20% equity interest in The Makers Studio Co. Ltd., which plans to produce and release four upcoming films, the first of which will be THE ISLAND OF THE GHOST'S WAIL, a comedy horror film.


Our films are theatrically distributed and released in Korea and overseas markets, as well as for subsequent post-theatrical worldwide release in other forms of media, including online streaming, cable TV, broadcast TV, IPTV, video-on-demand, and home video/DVD, etc. We release all of our motion pictures into wide-theatrical exhibition initially in Korea, and then in overseas and ancillary markets.

Talent Representation

The Company holds an effective shareholding interest of 43.88% in Spackman Media Group Limited ("SMGL"). SMGL, a company incorporated in Hong Kong, together with its subsidiaries, is collectively one of the largest entertainment talent agencies in Korea in terms of the number of artists under management, including some of the top names in the Korean entertainment industry. SMGL operates its talent management business through renowned agencies such as MSteam Entertainment Co., Ltd. (Son Ye-jin, Lee Min-jung, Ko Sung-hee), UAA&CO Inc. (Song Hye-kyo, Yoo Ah-in, Park Hyung-sik), Fiftyone K Inc. (So Ji Sub, Ok Taec-yeon), SBD Entertainment Inc. (Son Suk-ku), and Kook Entertainment Co., Ltd. (Kim Sang-kyung, Kim Ji-young). Through these full-service talent agencies in Korea, SMGL represents and guides the professional careers of a leading roster of award-winning actors/actresses in the practice areas of motion pictures, television, commercial endorsements, and branded entertainment. SMGL leverages its unparalleled portfolio of artists as a platform to develop, produce, finance and own the highest quality of entertainment content projects, including theatrical motion pictures, variety shows and TV dramas. This platform also creates and derives opportunities for SMGL to make strategic investments in development stage businesses that can collaborate with SMGL artists. SMGL is an associated company of the Company.


The Company owns a 100% equity interest in Constellation Agency Pte. Ltd. ("Constellation Agency"). Constellation Agency, which owns The P Factory Co., Ltd. ("The P Factory") and Platform Media Group Co., Ltd. ("PMG"), is primarily involved in the business of overseas agency for Korean artists venturing into the overseas market. The P Factory is an innovative marketing solutions provider specializing in event and branded content production. PMG is a talent management agency which represents and manages the careers of major artists in film, television, commercial endorsements and branded entertainment.

Strategic Businesses

The Company owns a 100% equity interest in Frame Pictures Co., Ltd. ("Frame Pictures"). Frame Pictures is a leader in the movie/drama equipment leasing business in Korea. Established in 2014, Frame Pictures has worked with over 25 top directors and provided the camera and lighting equipment for some of Korea's most notable drama and movie projects including ITAEWON CLASS (2020), HOW TO BUY A FRIEND (2020), KIM JI-YOUNG, BORN 1982 (2019), FOUR MEN (2019) and ASADAL CHRONICLES (2019).

We also operate a café-lounge called Upper West, in the Gangnam district of Seoul and own a professional photography studio, noon pictures Co., Ltd.

For more details, do visit http://www.spackmanentertainmentgroup.com/

Global Consumer Spending on Mobile Games Surges by 27% in Q3 2020, Thrice Desktop Game Purchases - Brand Spur
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