Porsche Middle East and Africa FZE officially kicked off its regional launch for the all-new Taycan with a special animation on the side of the Burj Khalifa in Dubai, the largest single display surface in the world.
A visually exciting light show, covering a total area of 33,000 square metres, portrayed the brandâs most important milestones from the Lohner-Porsche revealed in 1900 to the cutting-edge Taycan. Standing at 828 metres high, the iconic tower is the tallest building in the world and provided a unique setting to announce the long-awaited arrival of Porscheâs first fully electric vehicle.
One million LED lights at the Burj Khalifa
Markus Peter, Marketing Director at Porsche Middle East and Africa FZE, added: âIt was a very special moment watching more than one million LED lights turning the facade into one big screen to celebrate the start of the Taycan introduction in our region.â
While the Taycan is the brandâs first fully electric model, Porsche has been at the forefront of electromobility for a long time. Today, plug-in hybrids present some of the most powerful flagship models in the brandâs range, such as the Cayenne Turbo S E-Hybrid or the new Panamera Turbo S E-Hybrid. With the launch of the new Taycan, Porsche presents its first-ever fully electric model, setting another important milestone for the successful future of the company.
Rollout of the first three Taycan models in Middle East & Africa
In the coming weeks and months, Porscheâs regional office based in Dubai will support its importers with the rollout of the first three Taycan models: the 4S, Turbo and Turbo S.
The start of the launch phase follows a successful period of business for Porscheâs regional office in Dubai. With a healthy five per cent growth year-on-year, the organisation recently announced its best third-quarter results since 2015.