SINGAPORE – Media OutReach – 2 November 2020
– Dataxet,
an integrated media intelligence group, headquartered in Singapore and
established since July 2020, has successfully forged ahead with more than 40
new business wins — all in just 3 months after acquiring Sonar Platform, News and Ads Monitoring Agency (NAMA) and launching Truescope in Singapore.
Key wins include Carousell[i],
Shiseido[ii],
Telkomsel[iii],
Mola TV[iv],
LBS Bina Group[v]
and MyIPO[vi]
— organisations that are successful
leading names within its respective industries in Asia. Notably, the winning
portfolio also includes a highly-established regional bank institution along
with several government agencies in Asia, validating the credibility of the
company’s offerings. Dataxet’s expertise in
media and data intelligence is expected to assist these new clients in
augmenting their capabilities across various functions ranging from corporate
communications, content strategy to performance marketing.
David Liu, Co-founder & CEO of Dataxet,
shared, “From raising
seven-figure pre-series A funding during the peak of the outbreak to ongoing regional
acquisitions, Dataxet is clearly showing no sign of slowing its trajectory. We
continue to chart a healthy revenue growth on a quarterly basis and recruited
the best professional and experienced team to run all divisions of the
Dataxet’s businesses. There are plans in place to continue investing in technology
and geographic expansion to further grow the organisation’s capabilities
in order to enhance the client experience. Dataxet is a new age professional
services business supported by people and technology, nothing is more important
than the client experience, an area which we are committed to invest.”
Jason Lee, Co-Founder
of Dataxet and CEO of Truescope Singapore said, “It is a strong testament to Dataxet’s capabilities
that we have managed to continue to secure these wins despite the COVID-19
economy.”
Based on an industry report
recently published by SpendEdge, the global media monitoring services market is
still going strong and expected to register an incremental spend of about $2
billion, growing at a CAGR of 10.00% from 2019 to 2024. This affirms the
growing trend of how data intelligence is expected to become the new ‘oil’ of
the digital economy, with increasingly more organisations expected to invest in
this area to derive new stream of opportunities to support their growth and
power them through the COVID-19 crisis.
“Clearly, the pandemic has actually focused brands and organisations,
more than ever, on the need for smart, timely and relevant data intelligence in
order to stay on top of evolving trends and
make better informed business and policy decisions. Our proposition – providing clients with comprehensive dataset with localised
language insights supported by a cloud base delivery platform, is uniquely at
the core of offerings that resonates with our customers.” Lee adds.
Amien
Krisna, Founder of Sonar Platform and CTO of Dataxet, shares that “certain
industries such as Telecommunications, Entertainment Streaming, Gaming will be
expected to thrive due to shifting consumer habits borne from the pandemic. For
instance, our client – Telkomsel,
the leading mobile telecommunications company in Indonesia, recorded a 40.3% YoY
increase in data traffic due to an accelerated demand for its mobile data
services, particularly during the lockdown. For other industries that are not
as ‘pandemic-resistant’, it is necessary for them to arm themselves with the necessary
intelligence in order to stay ahead, pivot and better respond to unexpected
behavioural trends and consumption patterns in the new normal.”
[i] Carousell is one of the world’s largest and
fastest growing classifieds marketplace platforms in Southeast Asia. Launched
in August 2012, Carousell began in Singapore and now has a presence in eight
markets.
[ii] Shiseido Company, Limited is a Japanese
multinational personal care company, that is a skin care, hair care, cosmetics
and fragrance producer. The company is headquartered in Tokyo, and is traded on
the Tokyo stock exchange.
[iii] PT Telekomunikasi Selular, trading as Telkomsel, is an
Indonesian wireless network provider founded in 1995 and is a subsidiary of
Telkom Indonesia. Headquartered in South Jakarta, Telkomsel is the largest
wireless carrier in the country with more than 160 million customers nationwide
and providing communication access to 95% of the country’s population.
[iv] Mola TV is the Indonesian group of television channels as well
as the premium multiplatform cable television, satellite, IPTV, and video
on-demand OTT streaming services available for Indonesia and Timor Leste
viewers owned and operated by Polytron.
[v] LBS Bina Group Berhad is a Malaysia-based investment holding
company and provides management services to its subsidiary companies.
[vi] MyIPO is an autonomous and corporatized agency responsible for
the development and management of the intellectual property system i.e patents,
trademarks, industrial designs, copyrights and layout designs of integrated
circuits in Malaysia.
About Dataxet:
Dataxet Pte
Ltd is a leading integrated data intelligence holding company operating in
Asia. Its branded networks provide best-in-class media monitoring services
along with localised research and data analytics expertise to deliver accurate,
applicable and actionable data insights. https://www.dataxet.com/
