42% of Americans plan to spend over $500 on Black Friday shopping

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Black Friday has been on the rise over recent years as shoppers attempt to take advantage of massive discounts from retailers. With the popularity, Black Friday has witnessed several trends among shoppers, and this year has not been different.

42% of Americans plan to spend over $500 on Black Friday shopping
42% of Americans plan to spend over $500 on Black Friday shopping – www.brandspurng.com

Data presented by Stock Apps indicates that about 42% of Americans plan to spend over $500 during Black Friday shopping. On the other hand, about 25% of Americans are yet to decide on the exact amount they will spend.

Furthermore, the research shows that most Americans at 28% plan to spend the same amount as last year’s Black Friday shopping season. Only 15% are yet to decide how this year’s budget will vary. Notably, most of the shoppers will be allocating their money to electronics like mobile phones at 28%.

Black Friday spending not deterred by pandemic effects

Piplsay conducted the survey, and it was carried out nationwide in the US from October 9-11, 2020. During the survey, a total of 30,223 online responses from individuals aged 18 years and older were received.

- Advertisement -

Saving is among the major reasons behind Black Friday’s popularity. It is interesting to see the highest number of Americans planning to spend the same amount as last year. The economic situation for this year greatly varies compared to 2019. The coronavirus pandemic forced most people out of work. However, some states’ reopening has seen the rate of jobless reduce significantly, putting more money in people’s pockets.

The pandemic however has led to the acceleration of online shopping, a deviation from the previous norm. Most shoppers used Black Friday for any in-person shopping experience: trying on clothes and seeing products in person before purchasing them. This year’s trend will highly change as e-commerce becomes a centre of focus.

Previously, it was highly expected that the pandemic might curb Black Friday spending. However, the health crisis has offered shoppers an opportunity to look forward to bargains provided on Black Friday. Shoppers will be able to afford items they could not buy in other parts of the year.

Read Also:  Konga Rolls Out Huge Discounts For Valentine, Offers Lucky Couples Private Movie Date
Electronics dominates favourite black Friday shopping category

From the data, it is no surprise that electronics is the most popular category during Black Friday shopping. Over the years, retailers have issued massive discounts on electronics and appliances. The high discounts on electronics can be explained by the fact that most retailers generally use Black Friday to sell previous models to attract shoppers not interested in the latest models.

- Advertisement -

Most shoppers, therefore, tend to keep their money to purchase favourite devices during the shopping spree.  However, shoppers are usually cautious when purchasing highly discounted electronic devices to avoid being ripped.

Retailers seek to capitalise on Black Friday shopping by putting in place more extended sales. In 2020, several retailers are in transition to a recovery path. They will seek to extend their sales, especially for items intended to be sold during the pandemic. The goal is to increase revenue that will lead to more moving inventory. Such trends will offer shoppers an opportunity to acquire items they could not afford previously.

Consequently, the host of retailers in the United States have ramped up their online presence and in readiness for Black Friday online sales. Retailers attempting online sales have been focusing more on ensuring that their website can manage traffic flow during the period. Basically, retailers are willing to do anything to meet shoppers where they are located and increase sales.

It is worth mentioning that before the health crisis, online shopping was the biggest threat to in-store sales, and coupled with the risk of the virus, it now poses an even bigger threat.

- Advertisement -
42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Read Also:  POS Transactions in Nigeria reached N2.3 trillion in 2018 - NIBSS (Infographics)

This site uses Akismet to reduce spam. Learn how your comment data is processed.

42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur

Latest News

Four 12 Year Old Students To Tackle Hong Kong’s Longest Trail to Raise Funds for The Child Development Centre (CDC) for Children with Special...

HONG KONG SAR - Media OutReach - 9 March 2021 - From 27 to 29 March 2021, four secondary school students will challenge themselves to complete the longest trail in Hong Kong - the 100km MacLehose trail. Their aim is to raise essential funds for The Child Development Centre (CDC), a non-profit organisation that supports children with special educational needs. Please support and donate to this cause at https://www.simplygiving.com/100km-hike-for-special-needs

42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur 42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur


Jack, Jaden, Gabriel, and Martin are year-12 students at an international school in Hong Kong. The hike they will complete is not only daunting in length, but also challenging due to the elevation of 5,053 metres. The students chose the CDC as the sole beneficiary as Jack's younger sister previously attended an early intervention programme there. "This organisation (the CDC) is very close to Jack's heart, as he has a younger sister with Down's Syndrome, and understands the difficulties that families face when raising and educating special needs children to reach their full potential, which is something that every child deserves.

"Money donated to the CDC will go towards programme and service expenses, allowing them to aid even more families, and provide even better care with their top notch teaching specialists and therapists. Furthermore, it is no doubt that under the current COVID-19 pandemic, non-profit organisations like this will be impacted the most, so any money donated will be especially helpful now more than ever. We would really appreciate your support on our journey and cause!"

Dr. Yvonne Becher, the Chief Executive of the CDC, expressed her gratitude to the students for organising this meaningful event, "we are grateful for Jack's and his team's initiative, and are glad that the CDC's work is being recognised and has created such positive value to families throughout the years. Hope everyone can also feel the love and faith that Jack has for his sister, and spread the positive energy to many other children with additional needs in our society."

42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur 42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur


Based on each child's needs, the CDC's multidisciplinary team offers services such as assessments, early intervention programmes, speech therapy, occupational therapy, and targeted support programmes addressing social skills, sensory processing, attention, behaviour, early literacy and numeracy, and more. The CDC is also committed to supporting parents and professionals through counselling services, outreach screening, and child development training.


This press release is distributed by The Child Development Centre and supported by Media OutReach Newswire

About The Child Development Centre:

Igniting Learning Journeys - One Child at a Time

The Child Development Centre (CDC) is a non-profit education, assessment and therapy provider for children of early childhood age (0 - 8) with a wide spectrum of additional learning or developmental needs. We envision that every child will succeed in their unique learning journey and are missioned to provide quality learning experiences for the individual child and empower their families. The CDC is one of only two government-supported Early Education and Training Centres (EETCs) in Hong Kong which provide programmes and services in both English and Chinese, serving more than 400 children per year.

Address: 4/F, Prime Mansion, 183-187 Johnston Road, Wan Chai, Hong Kong

T 3462 2875 | F 2849 6900 | www.cdchk.org

42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur42% of Americans plan to spend over $500 on Black Friday shopping - Brand Spur