The Most Innovative Real Estate Brands Africa Awards 2020 is a Celebration of Innovation, Leadership and Growth of the Real Estate and Property Industry. The Award will honour Real Estate Game Changers, Companies, Products and Personalities that have made a contribution to the development of the sector.
The Award Ceremony is on 3rd of December, 2020 at Banquet Hall, Sheraton Hotel and Tower, Ikeja, Lagos, Nigeria, Time 4:00 pm.
The Winners would have made an outstanding contribution to the development of Real Estate Brand of the continent, the economic aspiration of its citizenry and the transformation of Africa’s image in the International market while displaying high standard of good citizenship, social and environmental responsibilities.
The Award brings together prominent Real Estate Personalities, Government Official, Regulators and other Stakeholders.
According to Desmond Esorougwe, Editor-In-Chief, The Africa Brands Magazine, Africa Brands Magazine as Leaders in Brand Journalism will provide an exclusive reporting with the entire Award winners and showcase their Brands Strategies/Policies through an interactive platform and profile their Brand Achievement. Also for the benefit of comprehensive reportage, we shall conduct an interview of different Bank CEO’s/Regulators and Stakeholders for the benefit of our readers.
Esorougwe said The Most Innovative Real Estate Brands Africa Awards 2020 Research represents the most comprehensive Real Estate Brands study in Africa. It is a consumer-led survey establishes Best Real Estate preferences across the continent.
The study is independently concluded by The Africa Brands Magazine, Geopoll, the leader in providing fast, high-Quality research from the emerging market with strategic analysis and insight and Fast Track Brand Communications & strategy-Africa premier Branding Advisory Firm.
In the 2019-2020 periods, the survey was conducted in 23 countries which cover all African economic regions and collectively represent at least 75% of the population and the GDP of Africa. These countries Best Real Estate are often the most dominants Real Estate Brands across Africa or within their regions. Since 2019, the Best Real Estate Brands has been using Geopoll multimodal survey platform to collect data via SMS rather than a face-to-face method.
Mobile interviewing has proven to be the most effective way to reach Africa consumers because of the high penetration of mobile telephony as a primary mode of communication and increasingly for consumer transition in Africa.
The mobile methodology of a firm large database of respondent across Africa, therefore, assured a wider reach and expediency in conducting research across the continent, individuals age 18 and older in the sample countries were asked to report on their Best Real Estate Brands irrespective of countries of the region. In addition, because of their catalytic impact or influential role respondent were further as asked to rank their Best Real Estate Brands.
As an Africa-focused survey and given the growing number of Africa Real Estate Brands this new question was introduce especially focusing on identifying the ”Most Innovative Real Estate Brands of the year 2020”
The survey yielded over 5,000 Real Estate and Property Brands covering over 100 Best Real Estate Brands with the final coded data.
Our team calculated a score for each Real Estate Brands and created an index that takes into account the sample and population size of each country covered.
The Best Real Estate Brands were further analyzed to ensure there are no duplication and no generic category rather than trading Real Estate mentioned.
Finally, to make the list of the Best Real Estate Brands, the Brands have to be available and recalled in at least one other country other than their domicile market. Given the fragmentation and proliferation of local media, the media list is now focused truly on pan-Africa Countries.
Overall, The Most Innovative Real Estate Brands Africa Awards 2020 is on the most regions consumer-led methodology consistent with global best practices and the most representative and comprehensive study and ranking of Real Estate Brands in Africa.