Banish Pandemic-induced Skincare Woes with POND’s Beauty Tech on Shopee
HO CHI
MINH CITY, VIETNAM – Media OutReach – 1 December 2020 – It’s no secret that, among many other things,
Covid-19 has been damaging for skin. Continued working from home, constant
exposure to the blue light from our computer screens and perpetual mask-wearing
have all taken their toll on our precious faces leaving them drier, acne-prone
and more susceptible to early wrinkles. With the POND’S Institute predicting
that the continued restrictions caused by the Covid-19 pandemic across the
region will continue to play havoc with our skin, POND’S has teamed up with
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to
integrate its Skin Advisor Live (SAL) chatbot on the platform so consumers can
easily identify and find solutions to some of their most pressing skincare
concerns.
Research by the POND’S Institute shows that
common skincare issues in Vietnam, such
as dullness, dark spots, wrinkles, acne and oily skin were exacerbated by the
pandemic due to prolonged mask wearing and continued all-day exposure to our
screens. Leveraging data and insights from a global network of skincare experts
and researchers, the POND’S Institute predicts that many of these skincare
issues will persist into 2021, as those behaviours will continue to be
mainstays of our everyday lives.
However, the news doesn’t have to be all
doom and gloom, as AI skincare advisors such as POND’S SAL chatbot can help to
identify the skin issues particular to each person. The cutting-edge AI chatbot
will identify key skin concerns based on an individual’s selfie or uploaded
photo, and recommend skincare products to tackle skin concerns. For example, if a user has a high acne score, the Acne Clear facial
foam will be recommended as it fights 99 per cent of germs. Users with a high
wrinkle score will be recommended the Age Miracle Day Cream, which has Vitamin
B3 to offer strong protection against blue light.
Over 98 per cent of
consumers that have interacted with SAL, enjoyed and appreciated the advice
given. Now with the integration onto Shopee from 2nd December onwards as part
of the ‘Smarter Skincare Just For You’ Brand Day from 3rd — 4th December,
it’s even easier to check your skin condition via the SAL diagnostic tool and
make quick click-throughs to purchase the products that are recommended to heal
and improve your skin condition.
“Our goal is to provide consumers with the
most up-to-date and pioneering skincare solutions,” said Rohit Bhasin, Global
Brand Vice President, POND’S. “Our research from the POND’S Institute helps
inform our innovation so we are continually updating our diverse range of
products to cater to a variety of skincare needs whatever their environments.
POND’S SAL helps consumers on their skincare journey by identifying their own
skincare concerns and points them to products which may be able to help — all
from the comfort of their sofa. And with this first-of-its-kind integration
onto Shopee, this journey just got even easier and more enjoyable, helping
consumers from feeling overwhelmed by the choice of skincare products online.”
“We’re excited to be the first e-commerce
platform to partner with a globally-recognised beauty brand like POND’s, to
offer consumers across Southeast Asia easy access to personalised skincare
solutions. Our insights show that Shopee users spend time on our app
interacting with brands through features such as livestream and chat. SAL will
be a bonus feature for them to engage deeper with the brand and learn more
about their skin, while enjoying great product deals from POND’s,” said Ian Ho,
Regional Managing Director, Shopee.
The
POND’S ‘Smarter Skincare Just For You’ Brand Day on Shopee will run from 3rd
December to 4th December, featuring
educational content and exclusive promotions. For more information on
trying out POND’S SAL at Shopee, please visit here.
Download the Shopee app for free on the App Store or Google Play
Store.
About POND’S
The POND’s brand has transformed the face
of beauty for over a century. From inventing beauty essentials like the classic
Cold Cream Cleanser to pioneering Smartone Technology that works on every skin
shade and innovating Micellar Water with Vitamins, POND’S meets the skincare
needs of women across the world. Its transformative skincare solutions are
backed by the expertise of the POND’s Institute and have been trusted by women
throughout history to help them be their most beautiful selves.
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and
Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and
businesses in the region.
Shopee offers an easy, secure, and engaging experience that is
enjoyed by millions of people daily. It offers a wide product assortment,
supported by integrated payments and logistics, as well as popular
entertainment features tailored for each market. Shopee is also a key
contributor to the region’s digital economy with a firm commitment to helping
brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer
internet company. In addition to Shopee, Sea’s other core businesses include
its digital entertainment arm, Garena, and digital financial services arm,
SeaMoney. Sea’s mission is to better the lives of consumers and small
businesses with technology.
