A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury!

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Gerety announces a brand refresh and new website with its 2021 jury which includes some of the world’s most respected advertising and marketing leaders.

The new-look comes from London-based brand story-telling studio, Here.We.Go.

A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury!

Its founder, Louise Sloper, says,

“It has been a pleasure to work on this change-making brand. As a jury member of the inaugural Gerety Awards myself, its mission to level-up the voices of many incredible female creatives was something we were keen to highlight in the brand refresh. We have worked on the UX and visual elements of the new website, giving the jury members prominence.

A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury!

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You’re basically hit with a wall of names, which challenges the status quo of many other awards schemes. The tone-of-voice is feminine but confident, elegant but edgy. It was important to retain some of the original branding, such as the strong purple palette, whilst updating elements such as the logo.

Gbemi Adekanmbi Ambassador Lagos Brandspurng

The concept of light refraction and the brilliance of a perfectly cut diamond reflects the quality of the awards and the women who are part of it. The beauty that happens in the detail was important to the work.”

With its mission of changing the narrative around female leadership by reinforcing the value in the female vision of advertising, the 2021 Gerety Awards will continue to define the standard to which advertising should be held and show clients the best way to target the world’s most powerful consumers.

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Lagos is the location for one of the executive judging sessions with Gbemi Adekanmbi, Founder of For Creative Girls as the Ambassador.

There will be a total of 10 executive judging sessions held around the world, the ambassadors are:

  • Kirsten Rutherford, Group Creative Director, TBWA\Chiat\Day LA, USA
  • Elizabeth Valleau, Global Creative Lead, Facebook, UK
  • Kaitlin Doherty, Managing Director, The Local Collective, Canada
  • Uma Rudd Chia, Creative Director, Weber Shandwick, Singapore
  • Gbemi Adekanmbi, Founder, For Creative Girls, Nigeria
  • Valentina Amenta, Creative Director FCB, Italy
  • Karolina Galácz, Creative Director DDB Budapest, Hungary
  • Antoinette Hoes, Strategy Lead, Germany
  • Fabienne Fiorucci, Creative Director Dare.win, France
  • Ingrid Bragemann, Executive Director Tantor Films, Chile
  • Maribel Maneiro, Creative Director Raya, Chile
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Here.We.Go Designer George Stockley notes,

“There are 58 facets on a brilliant-cut diamond, which you may not always notice, but they are important. This attention to detail is also what makes Gerety so well cut… the ‘critical angle’ of 24.4 degrees has been carefully applied throughout the brand system, and the story of the diamond is always being told. Right down to the primary colour inspired by the shade of a diamond polishing wheel”.

Gerety’s Co-Founder Lucia Ongay concludes

“The attention to detail has really blown us away. The brand refresh re-emphasizes the Gerety purpose and is a perfect showcase for the 2021 jury and beyond.”

The Gerety Awards will announce the full Executive Jury and open for entries in January. See all of the Grand Jury and Ambassadors at www.geretyawards.com

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Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever, The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

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A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury! - Brand SpurA Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury! - Brand Spur

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A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury! - Brand SpurA Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury! - Brand Spur

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The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury! - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury! - Brand SpurTwitter, and LinkedIn. 

 

A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury! - Brand Spur

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