OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE

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December 14, 2020, Lagos, Nigeria – Today, OPPO, a leading smart device company, showcased multiple new conceptual designs based on its human-centric design philosophy at the 4th China International Industrial Design Expo (CIIDE). These conceptual designs were created for OPPO by leading Japanese design studio nendo, founded by Oki Sato.

These result from the close collaboration between OPPO and nendo, exploring the possibilities of future design. During the exhibition, OPPO also exhibited a series of its classic product designs, showcasing its unique insights and exploration into form design, materials and interaction that have occurred since the company’s inception.

OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE

The China International Industrial Design Expo is a national-level event focused on industrial design in China. With this year’s theme of “New Designs, New Trends, New Momentum,” OPPO put on a retrospective exposition, showcasing classic industry-leading product designs from throughout its history.

In 2008, OPPO launched its first smartphone, the “Smiley Face” A103, marking the beginning of its pursuit of the perfect synergy of ultimate aesthetics and innovation. These innovations have proved numerous over the past 12 years: In 2012, OPPO launched Finder – one of the world’s thinnest phones – designed to be easier and more comfortable for users to hold.

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OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE

In 2014, it introduced the 2.5D curved design on Find 5, while 2016’s R9 took inspiration from snow-covered mountain ridges to provide a smartphone with improved grip and looks. More recently, OPPO launched Reno3 in 2019 as the world’s thinnest 5G phone at the time.

OPPO’s breakthrough in design also extends to its cutting-edge camera technology. In 2014, OPPO released the world’s first motorized rotating camera smartphone –N3. In 2018, its full-screen display smartphone, Find X, utilized a pioneering sliding design which enabled the camera to pop out from within the phone when activated.

December 14, 2020, Lagos, Nigeria— Today, OPPO, a leading smart device company, showcased multiple new conceptual designs based on its human-centric design philosophy at the 4th China International Industrial Design Expo (CIIDE). These conceptual designs were created for OPPO by leading Japanese design studio nendo, founded by Oki Sato.  These result from the close collaboration between OPPO and nendo, exploring the possibilities of future design. During the exhibition, OPPO also exhibited a series of its classic product designs, showcasing its unique insights and exploration into form design, materials and interaction that have occurred since the company’s inception.     The China International Industrial Design Expo is a national-level event focused on industrial design in China. With this year’s theme of “New Designs, New Trends, New Momentum,” OPPO put on a retrospective exposition, showcasing classic industry-leading product designs from throughout its history.  In 2008, OPPO launched its first smartphone, the "Smiley Face" A103, marking the beginning of its pursuit of the perfect synergy of ultimate aesthetics and innovation. These innovations have proved numerous over the past 12 years: In 2012, OPPO launched Finder – one of the world’s thinnest phones – designed to be easier and more comfortable for users to hold.  In 2014, it introduced the 2.5D curved design on Find 5, while 2016’s R9 took inspiration from snow-covered mountain ridges to provide a smartphone with improved grip and looks. More recently, OPPO launched Reno3 in 2019 as the world’s thinnest 5G phone at the time.  OPPO’s breakthrough in design also extends to its cutting-edge camera technology. In 2014, OPPO released the world's first motorized rotating camera smartphone –N3. In 2018, its full-screen display smartphone, Find X, utilized a pioneering sliding design which enabled the camera to pop out from within the phone when activated.  This innovation integrated 11 components, including front and rear cameras and sensors, and resulted in a screen-to-body ratio of 93.8%. In 2019, OPPO broke even more boundaries with the launch of the Reno 10x Zoom and its unique pivot rising structure, which has since inspired new design ideas within the smartphone industry.  In November this year, OPPO once again demonstrated its latest exploration into mobile phone form factors with the OPPO X 2021 rollable conceptual handset at the OPPO INNO DAY 2020 event. The size of the conceptual device’s rollable display is infinitely adjustable within a specified range, offering a new perspective on the future of devices and how humans might interact with them.  At the China International Industrial Design Expo, OPPO showcased the "slide-phone" and "music-link" conceptual designs that it has been working on together with the leading Japanese industrial designing studio nendo.  The “slide-phone” conceptual design can be folded into different states  The idea for the “slide-phone” originated from OPPO and nendo's discovery that smartphone users increasingly rely on their smartphones to interact with the world around them. To support more functionality, the smartphone is designed in a constant increase of size, making it difficult to hold and less convenient. This trend towards larger phones has become a growing concern for users.  Armed with this insight, the “slide-phone” concept is designed with three foldable screens attached by hinges folding over in the same direction. By providing users with the flexibility to change the form of the phone as needed, users may benefit from the ability to change its size to suit the occasion. Furthermore, a stylus inserted in the phone allows users to expand their productivity by using the phone for work or other more complex tasks.  The conceptual design“slide-phone” can be folded into different sizes  The conceptual design“slide-phone” with stylus  OPPO and nendo’s other conceptual design, "music-link", is a collection of devices centred around a pair of TWS earphones that includes a smartwatch, an AI speaker, a portable charger and a wireless charger. All devices are designed in a sleek organic form, adopting an affinity design that mirrors the aesthetic values of users today.  When the TWS earphones and portable charging case are placed on the AI speaker, users can enjoy a seamless music experience transitioning from headphones to speaker. This symbiotic design between devices, and the emphasis on portability and convenience, reflects OPPO’s integration of technology and human-centricity in its design philosophy.  The “music-link” conceptual design  Commenting on the partnership, nendo CEO and chief designer, Oki Sato, said:  “I was impressed by OPPO’s philosophy, which goes beyond leveraging the latest technology and pursues a comfortable relationship between people and their products through a human-centric approach to design. I am looking forward to seeing new concepts from the OPPO team as well as seeing how they manage to further strike a balance between technology and emotional engagement.”  OPPO Industrial Design lead designer Xiao Bo added:  “nendo’s design is closely aligned with OPPO’s human-centric philosophy.  OPPO aims to bring users a delightful product experience with cutting-edge technology and aesthetic design. This partnership is built upon a conviction that, to create a groundbreaking tech product with the right level of comfort for users, we must focus on “human.” Moving forward, we will double down on this approach by engineering products with a more seamless, user-friendly experience.”  As an explorer and leader pursuing the perfect synergy of ultimate aesthetics and innovation, OPPO established an industrial design center at its inception to incubate design and innovation within the industry. The center was certified by The Fourth selection of National Industrial Design Centers in China on November 22, 2019.  OPPO's cutting-edge product design has also been well-received and recognized by the industry. This year, OPPO Find X and Reno3 Pro won the 2020 Good Design Awards, while the OPPO Find X2 Pro won the Swan Award in the China Mobile Phone Design Competition.   OPPO will continue to focus on product design, further exploring how technology and aesthetics can be integrated to create closer relationships between people, devices, and the world around them.  OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series.  Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.

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This innovation integrated 11 components, including front and rear cameras and sensors, and resulted in a screen-to-body ratio of 93.8%. In 2019, OPPO broke even more boundaries with the launch of the Reno 10x Zoom and its unique pivot rising structure, which has since inspired new design ideas within the smartphone industry.

In November this year, OPPO once again demonstrated its latest exploration into mobile phone form factors with the OPPO X 2021 rollable conceptual handset at the OPPO INNO DAY 2020 event. The size of the conceptual device’s rollable display is infinitely adjustable within a specified range, offering a new perspective on the future of devices and how humans might interact with them.

OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE brandspurng2

At the China International Industrial Design Expo, OPPO showcased the “slide-phone” and “music-link” conceptual designs that it has been working on together with the leading Japanese industrial designing studio nendo.

- Advertisement -

The “slide-phone” conceptual design can be folded into different states

The idea for the “slide-phone” originated from OPPO and nendo’s discovery that smartphone users increasingly rely on their smartphones to interact with the world around them. To support more functionality, the smartphone is designed in a constant increase of size, making it difficult to hold and less convenient. This trend towards larger phones has become a growing concern for users.

Armed with this insight, the “slide-phone” concept is designed with three foldable screens attached by hinges folding over in the same direction. By providing users with the flexibility to change the form of the phone as needed, users may benefit from the ability to change its size to suit the occasion. Furthermore, a stylus inserted in the phone allows users to expand their productivity by using the phone for work or other more complex tasks.

Read Also:  OPPO Officially Releases A Series 2020 in Nigeria, Combining High Quality and Affordability (Photos)

The conceptual design“slide-phone” can be folded into different sizes

The conceptual design“slide-phone” with stylus

OPPO and nendo’s other conceptual design, “music-link”, is a collection of devices centred around a pair of TWS earphones that includes a smartwatch, an AI speaker, a portable charger and a wireless charger. All devices are designed in a sleek organic form, adopting an affinity design that mirrors the aesthetic values of users today.

When the TWS earphones and portable charging case are placed on the AI speaker, users can enjoy a seamless music experience transitioning from headphones to speaker. This symbiotic design between devices, and the emphasis on portability and convenience, reflects OPPO’s integration of technology and human-centricity in its design philosophy.

The “music-link” conceptual design

Commenting on the partnership, nendo CEO and chief designer, Oki Sato, said:

“I was impressed by OPPO’s philosophy, which goes beyond leveraging the latest technology and pursues a comfortable relationship between people and their products through a human-centric approach to design. I am looking forward to seeing new concepts from the OPPO team as well as seeing how they manage to further strike a balance between technology and emotional engagement.”

OPPO Industrial Design lead designer Xiao Bo added:

“nendo’s design is closely aligned with OPPO’s human-centric philosophy.  OPPO aims to bring users a delightful product experience with cutting-edge technology and aesthetic design. This partnership is built upon a conviction that, to create a groundbreaking tech product with the right level of comfort for users, we must focus on “human.” Moving forward, we will double down on this approach by engineering products with a more seamless, user-friendly experience.”

As an explorer and leader pursuing the perfect synergy of ultimate aesthetics and innovation, OPPO established an industrial design center at its inception to incubate design and innovation within the industry. The center was certified by The Fourth selection of National Industrial Design Centers in China on November 22, 2019.

OPPO’s cutting-edge product design has also been well-received and recognized by the industry. This year, OPPO Find X and Reno3 Pro won the 2020 Good Design Awards, while the OPPO Find X2 Pro won the Swan Award in the China Mobile Phone Design Competition.

OPPO will continue to focus on product design, further exploring how technology and aesthetics can be integrated to create closer relationships between people, devices, and the world around them.

OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series.

Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world.

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OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand SpurOPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur

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OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand SpurOPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur

Latest News

Oppa Kim Woo Bin arrives in Singapore!

SINGAPORE - Media OutReach - 28 January 2021 - DAEBAK! Fans can now meet the one and only figure of Woo-bin for a limited period, right here in Singapore. The popular Korean actor once again joins his co-star Bae Suzy from "Uncontrollably Fond", but this time at Madame Tussauds Singapore!

 

OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur

To celebrate the opening of the Brand new K-wave zone at Madame Tussauds

 

The world famous wax attraction brought in Kim Woo Bin to celebrate the opening of their brand new K- wave zone, which opened today to the public. Fans can gather around some of their favourite Korean stars, while snapping Insta worthy shots in front of iconic Korean themed sets.

OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur

 

The eyecatching Cherry Blossom tree takes center stage in the new zone. With cherry blossoms that change colour, this is the perfect spot to bring your date for #couplegoals pics. Missing Korea as much as we do...we've got you. Wander away and pose in front of the hanoks with Kim Woo Bin. Or shoot your boomerangs in front of the pretty cherry blossom flower wall and inspire your friends on where to shoot their next OOTD.


OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur 

OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur

 

Madame Tussauds Singapore is based at Imbiah Lookout. Come and enjoy the brand-new K-wave zone with the SingapoRediscovers Vouchers. Visit the family fun attraction and get 5 experiences for only 1 ticket. For more information on how to redeem these vouchers and to know what the 5 experiences are, please visit our website www.madametussauds.com/Singapore.


Twitter: @MTsSingapore
Instagram: @MTsSingapore
Facebook: @MadameTussaudsSingapore Hashtag: #MadameTussaudsSG


For high res images: OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spurhttps://www.dropbox.com/sh/khx2r1v9o12bn1m/AADTz9_nBt9DK7i3gnm1cNeQa?dl=0


Madame Tussauds

The ultimate celebrity experience and the world's best known and most popular wax attraction. There are currently 23 Madame Tussauds attractions around the world. Each of the attractions is unique and tailored to the host city and visitor demographic to feature both local as well as international figures.

The result of 200 years of expertise and painstaking research every figure takes Madame Tussauds' gifted sculptors a minimum of three months to make, and costs more than $300K (Singapore dollars). Most contemporary figures are also produced following sittings with the celebrities themselves.

OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur

SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, CALIFORNIA - Media OutReach - 28 January 2021 - SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first data-fueled AI for CRM. SugarPredict delivers new levels of prediction accuracy without the time, cost, and technical expertise typically required for companies to take advantage of AI.

 

Fifty-two percent of sales leaders say their CRM is costing them lost revenue, according to new research from SugarCRM that examines the lack of customer visibility that plagues most companies. The quality and consistency of the data entered by CRM users can create challenges for basic AI systems. SugarPredict takes a different approach by enriching customer data with additional attributes that results in more comprehensive and consistent AI models. SugarPredict provides accurate predictions, even with limited first-party data, while diligently guarding the privacy and security of company and customer information.

 

"AI can solve a number of sales and marketing barriers today, putting it at the heart of CRM," said Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. "Sales teams that lean into AI-powered CRM can take advantage of the lead insights and opportunity models that give them a significant competitive advantage." 

 

As the first of many SugarPredict-powered capabilities in Sugar Sell, the technology is being used to take the guesswork out of lead prioritization, lead Ideal Customer Profile (ICP) alignment, and opportunity-to-close-won scoring. SugarPredict analyzes historical account, deal, and company data to accurately predict which leads are most likely to become customers. Lead scoring is based on similarity to historical conversions (converted leads or closed-won opportunities), while ideal customer profile matching identifies leads that are similar to a company's past and current customer bases.

 

"SugarPredict helps companies replace a fragmented, out-of-date, and incomplete picture with a sharply focused understanding of both their customers and business," said Craig Charlton, CEO of SugarCRM. "We've made significant product investments, over the last year, to democratize AI to drive business performance and enable predictability for companies of all sizes."

 

"Like many companies in the manufacturing business Bishop-Wisecarver is always looking for ways to work smarter and faster than the competition", said Niegel Leoncio, CRM Manager for Bishop-Wisecarver. "We are excited about the launch of SugarPredict, which places the power of AI into the hands of sales and service teams so they can drive better results and a better customer experience."   

 

SugarPredict leverages Sugar's time-aware CX platform which provides a full historical record of all change events related to customers and customer-facing processes. SugarPredict for sales force automation, marketing automation, and customer service applications is based on technology from last summer's acquisition of Node.io. SugarPredict is free for Sugar Sell customers and will roll out to Sugar Market and Sugar Serve customers later this year.

 

Learn more about SugarPredict here.


About SugarCRM

SugarCRM's time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market and enterprise companies that want  a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

 

More than 4,500 companies in 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR. 

OPPO Showcases New Conceptual design with nendo and Hosts Retrospective Exhibition at CIIDE - Brand Spur

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