To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games

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PHNOM
PENH, CAMBODIA – Media
OutReach
 – 18 December 2020 – There are multiple ways companies can achieve their
environment, social and governance (ESG) responsibilities. Investing in sports
development is one approach as it contributes to youth development, education,
and health, sectors in Cambodia that Chairman Neak Oknha Chen Zhi (陈志公爵) and Prince Group strongly believe in.

 

The benefits of sports
development in countries like Cambodia are well documented. Countries with a
healthy sporting culture generally see over time reduced healthcare costs and improved
social cohesion. A strong believer in the potential of Cambodia, Chen Zhi participates
in any opportunity that can help raise Cambodia’s international standing, such
as sports development.  

 

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The profile of any sport in a country, however,
depends greatly on the achievements of the national side. Prince Group, one of the largest corporate conglomerates in Cambodia,
has realized this and plays a vital part in the development of Cambodian sports
by supporting the men’s volleyball team.

 

Volleyball is a sport that Cambodians are beginning
to love. Last year, Cambodia narrowly beat arch-rival Vietnam 110–109 after a
two-hour match at the 2019 Southeast Asian (SEA) Games. The team eventually
came fifth, a huge improvement compared to previous tournaments, but it was the
first time in a long while that Cambodian sportspersons had won a game at a
team sport on such a grand stage.

 

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When the country hosts the 2023 SEA Games for the
first time, expectations will be high for sportspersons to win further
accolades. It will be a tournament that will also bring a significant boost to
tourism. Last year when the SEA Games was held in the Philippines, more than
750,000 visitors came to the Philippines in December, with a significant
proportion arriving to witness the 2019 SEA Games. 

 

Chen Zhi
and Prince Group contribute to Cambodia’s Volleyball Team’s SEA Games effort

 

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Ahead of the 2019 SEA Games,
Prince Group, led by its Cambodian Chairman Chen Zhi, contributed US$500,000 to
the local volleyball federation to support training and competition preparation
activities. In July 2019, Prince Group also facilitated a visit to Fujian in
China where 21 Cambodian players underwent an intensive two-month training
program. Prince Group contributed approximately US$100,000 and also sponsored
the team for visits to competitions in Thailand.

 

But improving sporting performance is a long-run
effort. To this end, Prince Group has helped hire an experienced volleyball
coach from China to train the Cambodian national team for five years.

Read Also:  Boutir Limited Won The Asia Innovatif+ Startup of the Year Award at Penang

 

“The Cambodian volleyball team has a lot of
potential and the country has a lot of talent with the necessary physical
qualities required to be competitive,” says the coach of the Cambodian
volleyball team. “It is important for these players to participate in
high-quality tournaments so they can challenge themselves and strive to do
better and make their country proud.”

 

Prince
Group joins global brands in supporting local sports development

 

By investing in Cambodia’s sporting development in
this manner, Chen Zhi and
Prince Group are leading a path traversed by a number of leading businesses
around the world. For countries like Cambodia, local sports need the support of
local businesses.

 

Apart from investing in sports,
Prince Group has also lived up to its ESG responsibilities in other fields. It
has made several large-scale donations to help in the fight against the
pandemic and assist flood victims in Cambodia. In early December, Chen Zhi and
Prince Group donated US$3,000,000 to Prime Minister Hun Sen to help Cambodia
purchase 1 million COVID-19 vaccines.

 

As
key advocates and proponents of Cambodia’s development, Chen Zhi and
Prince Group are grateful for the chance to play such an important role in the
journey of the Cambodian volleyball team to the 2023 SEA Games, and hope to
contribute towards more aspects of Cambodian society beyond just sports for
many years to come.  

 

About Neak Oknha Chen Zhi

Neak Oknha Chen Zhi of Cambodia is the chairman of
Prince Group, short for Prince Holding Group (PHG). As chairman, Chen Zhi has
turned PHG into a leading conglomerate in Cambodia that adheres to
international standards, invests in the future of the Kingdom and is committed
to sustainable business practices.

In Cambodia Chen Zhi has expanded PHG’s business
operations to encompass various sectors, such as real estate development,
banking, finance and tourism. Aside from his business activities, Chen
Zhi actively engages in helping Cambodian communities with his
philanthropy work.

About Prince Holding Group

Prince Holding Group (PHG), better known as Prince Group, is one of
the largest corporate conglomerates in Cambodia, with businesses spanning
across multiple industries, including real estate development, banking,
finance, aviation, tourism, logistics, technology, food and beverages, and
lifestyle sectors. PHG adheres to its mission of “Building a Better
Life”, and the Group’s philosophy espouses the values of “Commitment,
Responsibility, Respect, Generosity and Innovation”.

To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games

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To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand SpurTo boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand Spur

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BR Metals recognised as one of Singapore’s fastest growing companies for the third consecutive year

SINGAPORE - Media OutReach - 25 January 2021 - BR Metals, a leading specialist of precious metals recycling, has been recognised by The Straits Times and Statista as a leading high-growth company in Singapore for the third consecutive year.

 

To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand Spur

BR Metals recovers precious metals from scrap materials like spent catalytic converters and returns on average 80000 troy ounces of Platinum Group Metals to the Circular Economy. 


Based on the criteria of revenue growth from 2016 to 2019, BR Metals secured a place in the Top 10 ranking of Singapore's Fastest Growing Companies thanks to a compound annual growth rate (CAGR) in revenue of 178.90% over this 4-year period. This marks the third year in a row that BR Metals has managed to stay within the rankings, re-affirming its potential to be an industry mainstay for the foreseeable future.

 

Commenting on the achievement, Founder and Managing Director of BR Metals, Mr Frank Chen said, "The recognition by the Straits Times and Statista as a fast-growth company for the third successive year validates that we're moving in the right direction. In spite of the current adverse market conditions and uncertainties ahead, we are still expanding and rolling out a new recycling and precious metals analysis service for e-scraps in Singapore with a new processing and sample line as well as a fully equipped analysis lab, Our new state-of-the-art sampling facility in Shaoguan, Guangdong will also start operations in the third quarter this year to process precious metals scraps for the Chinese market."


Mr Chen also credits the BR Metals team and the Company's steely focus on delivering value for customers at every step of the recycling process as being a significant factor in their success. This goal ensures that customers understand the importance of having profitability and sustainability go hand-in-hand, and encourages them to remain committed to recycling their secondary waste.


This award is a new addition to BR Metals' growing list of accolades. Previously, the company achieved a Top 30 position on Financial Times's ranking of 500 high-growth companies from the Asia Pacific region in 2019. Mr Frank Chen was also honoured as Entrepreneur of the Year 2019 (New Entrepreneur Category) - an award jointly accorded by the Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore.

 

For more details about the ranking of Singapore's Fastest Growing Companies, please visit https://www.straitstimes.com/business/companies-markets/tech-enabled-firms-in-singapore-among-the-fastest-growing-companies

For more information about BR Metals Pte Ltd, please visit www.brmetalsltd.com

For sales enquiries, please contact +65 6362 2946 or email info@brmetalsltd.com

About BR Metals Pte Ltd

BR Metals is the leader in precious metal recovery. We set high industrial standard as a trusted partner that provide responsive services and create sustainable value for clients.

 

Our operations in Guangzhou and Singapore purchase, process and analyse used catalytic converter, petrol-chemical catalyst, and other scrap materials to recover platinum, palladium and rhodium as well as other precious metals. We also provide recycling and precious metal analysis service for e-scraps. 

 

We are committed to positively contribute to clients' growth based on flexible arrangement, fair and transparent trading without compromising our commitment to the sustainability of precious metals and other finite resources.

 

To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand Spur

Achiko AG: Achiko concludes Phase 1 study of Project Gumnuts for Covid-19 testing

  • Completion of Phase 1 testing demonstrates 91% sensitivity and 85% specificity
  • Further optimisation studies are currently being performed and are expected to continue to improve results and match WHO standards
  • Next steps are completion of regulatory approvals and moving the technology to market as soon as possible


ZURICH, SWITZERLAND - EQS Newswire - 25 January 2020 - Achiko AG (SWX:ACHI, ISIN CH0522213468) along with Regenacellx.sl, announces the completion of their Phase 1 study, for the group's patent pending, nanoparticulate DNA aptamer conjugate and diagnostic testing technology, Project Gumnuts. Following a successful in vitro study conducted in 2020 by the University of Rovira, Tarragona, Spain, the current series of studies in Spain and Indonesia were conducted by ISGlobal (The Barcelona Institute for Global Health), and both Riau University and Madani Pekanbaru City District Hospital, respectively.


The study conducted in Barcelona involved translating the Rovira laboratory protocol into a clinical setting using the original prototype materials. A sample of 82 participants collected over 3 months and across a range of scenarios was compared and cross-referenced against positive and negative results obtained through RT-PCR. An initial manual read yielded a result of 80% sensitivity and 63% specificity. Subsequent application of software and machine learning yielded a result of 91% sensitivity and 85% specificity.


"We are encouraged by the progress of Project Gumnuts in the field", said Dr Michael Edel of Regenacellx.sl and Inventor of Project Gumnuts. "The chemistry offers possible advantages over other approaches especially in the areas of consumer experience, stability and cost and we're looking forward to the further development of the technology."


The ongoing studies in Pekanbaru, Indonesia are being conducted with both the original prototype conjugate (Barcelona study) and additionally with a new conjugate with applied improvements. To date, over 250 patient tests have been compared with results obtained through nasopharyngeal swabs with 20 to 30 more being performed each week. Using prototyping materials, the Indonesian team has successfully replicated results from Spain in the field in Pekanbaru: test results from 64 participants initially yielded 82% sensitivity and 63% specificity rates. After conducting further testing using improved pre-production materials and further improvements in software and machine learning, sensitivity and specificity could be improved and testing time was reduced to under 15 minutes. The Company expects further gains to be made in ensuing months.


"We're now moving quickly to get the technology into test kits and into and through approvals, and we believe that given the progress beyond the initial prototypes, we'll be able to deliver test kits which pass the WHO guidelines for sensitivity and specificity", said Steven Goh, CEO of Achiko AG. "We believe that as testing moves from point of care to point of need, the presence of the right testing technologies with the right consumer experience, available in large quantities and at the right price point, to customers at the right time, will contribute to successfully responding to and overcoming the impact of Covid-19 on society and do good in this world. That is what we're here for."

 

The issuer is solely responsible for the content of this announcement.

 

About Achiko AG

We harness ground-breaking science with innovative technology to create solutions that provide a great user experience for patients, physicians and governing bodies alike, leading ultimately to the transformation of the healthcare industry.


The current development of our patent pending diagnostic testing kit for Covid-19 (Project Gumnuts) provides an easy and effective way that enables people to obtain the information they need and require. Complemented by our mobile check-in app (Teman Sehat), we empower users to manage their diagnostic experiences on their own terms, safeguard their privacy, share experiences, obtain passport verification and find community.


Achiko holds exclusive commercialisation rights to the technology underlying Project Gumnuts from Regenacellex.SL. It may be used to detect all types of Covid-19, but also many other pathogens. Achiko is looking forward to the completion of regulatory approval and getting the technology to market as quickly as possible, applying it in an array of test kits and other assay formats.


Headquartered in Zurich, we have offices in Hong Kong, Jakarta, Singapore and Seoul.
http://www.achiko.com


About Regenacellx.sl


We are a regenerative medicine company working with expert clinicians and scientists in the field of stem cells and small chemicals to advance cell replacement strategies to regenerate damaged tissues of the human body. In response to the global Covid-19 pandemic, we are developing next stage technology in the testing and diagnosis of pathogens as simple kits for home use or point of care (PoC) for a range of human diseases including Covid-19.


http://www.regenacellx.com/


Disclaimer
This communication expressly or implicitly contains certain forward-looking statements concerning Achiko AG and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of Achiko AG to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Achiko AG is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.


To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand Spur

FTLife survey shows Hongkongers far less confident about retirement due to pandemic, while younger generation lacks wealth management knowledge

FTLife launches Prosperous Deferred Annuity Plan 2 for customers’ retirement need with tax deduction

 

  • In survey, 70% said they lack confidence in retirement due to pandemic, four times that pre-Covid level. Top three retirement worries are rising medical expenses (53%), lack of stable income (52%) and managing expenses (50%);
  • High market volatility arouses risk-adverse sentiment among Hongkongers. 37% of the respondents prefer to hold cash savings, especially for young people aged between 20 and 29 (62%). Around a quarter are more interested in capital guaranteed or low risk investment. Many people are re-examining their retirement needs, with 62% of the respondents expressing interest in subscribing to a qualifying deferred annuity plan in the coming year.
  • FTLife is launching Prosperous Deferred Annuity Plan 2, which is open to customers who are 20 years old or above. The guaranteed breakeven period is as short as eight years [1]and the range of total internal rate of return at maturity between 3.28% to 4.32% [2] , so as to encourage different customers, especially the younger generation, to start their retirement planning early for a better future.

 

HONG KONG SAR - Media OutReach - 25 January 2021 - FTLife Insurance Company Limited ("FTLife") commissioned a market research company to conduct "Retirement Planning and Confidence Survey" in December 2020. The survey interviewed 405 working adults aged 20 or above to understand how the pandemic affects Hongkongers' retirement planning, wealth management preference and behaviours.


To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand Spur

FTLife launches Prosperous Deferred Annuity Plan 2 (Prosperous 2) today. From now until 31 March 2021, customers who successfully subscribe to Prosperous 2 as well as one of the designated Voluntary Health Insurance Scheme plans or insurance plans (basic plan/rider) can enjoy up to 15% of first-year premium refund. The minimum issue age of Prosperous 2 is 20 years old and the range of total Internal Rate of Return at maturity can be up to 3.28% to 4.32%, helping customers achieve a stable and independent retirement life.


COVID-19 pandemic has deeply impacted the global economy. The survey revealed increased pessimistic about retirement among respondents since the start of the pandemic. Before the outbreak, around 16% said that they lacked confidence in retirement. During the pandemic, the number quadrupled to around 70%, illustrating how the pandemic has intensified Hongkongers' worries about retirement. The top three worries cited are rising retirement medical expenses (53%), a lack of stable income post-retirement (52%) and greater difficulty coping with retirement expenses (50%).

 

Younger generation fall short on mid- to long-term financial planning

 

About a quarter (24%) of the respondents said their investment awareness has improved due to the uncertain economy. However, two fifths (41%) are concerned about not making good investment decisions in the current volatile market owing to a lack of market and investment knowledge.

 

This is especially true among the younger generation. Half (52%) of the younger respondents (aged 20 to 29) said they lacked knowledge on investment products and nearly three fifths of them (59%) said they did not know how to do mid- to long-term financial planning. Almost three quarters (73%) said they have no regular saving habits.

 

Only 17% of those respondents aged 30 and over said they have no regular saving habits, with 40% saying they did not know how to do such financial planning. That said, about one-third (35%) of this group said that they didn't have enough knowledge about investment products.

 

Hongkongers increasingly risk-averse

 

Due to the volatile market and the pandemic, Hongkongers have become more risk-adverse leading to the adoption of more conservative investment strategies. Nearly two fifths (37%) of those surveyed prefer to hold cash savings, especially those aged between 20 and 29 (62%). A quarter (25%) of the respondents are more interested in capital guaranteed or low risk investment.

Read Also:  Boutir Limited Won The Asia Innovatif+ Startup of the Year Award at Penang

 

As the pandemic continues and dents Hongkongers' confidence in retirement, more respondents expressed their desire for a stable income in retirement (55%) and acknowledged that qualifying deferred annuity plan is a suitable first step of retirement planning (41%).

 

FTLife Chief Commercial Officer and Chief Product Officer Christine Yeung said: "Our latest survey found that Hongkongers' confidence in retirement dropped during the pandemic and many young people did not have regular saving habits. This may result in missing the best timing to save for retirement and to achieve the rolling effect of compound interest. Regardless of any economic cycle, it is best to plan retirement early. For Hongkongers with limited amount of capital and little investment experience, they can consider subscribing to a qualifying deferred annuity plan to start saving early. They can enjoy tax deductions while taking the first step to plan for retirement."

 

With regard to the public's retirement needs under the pandemic, FTLife further investigated the public's acceptance rate of a qualifying deferred annuity plan in the survey. The pandemic has prompted people to review their retirement protection needs. More than three fifths (62%) of the respondents are interested in subscribing to a qualifying deferred annuity plan in the coming year. The most attractive features of such a plan include: stable income in retirement (82%), regulatory supervision (53%), payment in installments involving smaller amounts (47%), tax deductions (45%), higher guaranteed cash value and lower investment risk (30%).

 

Minimum issue age of 20 for FTLife's Prosperous 2 helps customers plan ahead

 

In response to increasing public demand of worry-free retirement, FTLife is launching the Prosperous Deferred Annuity Plan 2 ( Prosperous 2) and setting the minimum issue age at 20 years old. This will allow customers to start their retirement planning at an early age and enjoy tax deductions at the same time.

 

Prosperous 2 is certified by the Insurance Authority as a tax-deductible qualifying deferred annuity policy, with options for Premium Payment Period and Accumulation Period. Customers can accelerate potential wealth growth through guaranteed cash value and non-guaranteed terminal dividend [3] . The guaranteed breakeven period can be as short as eight years1 and the range of total internal rate of return at maturity is between 3.28% to 4.32% 2 . During the annuity period, Prosperous 2 provides two extra protection that are exclusive [4] in the market: Travel Accidental Benefit and Terminal Illness Benefit.

 

Ms. Yeung added: "Prosperous Deferred Annuity Plan has been welcomed by customers since its launch. The enhanced version is being launched during this special period to meet market demand and provide Hongkongers with a simple but reassuring retirement plan. This is to encourage more people to plan their retirement ahead, benefit from compound interest return for a longer period, and utilise the best time to save for retirement. With the diversified Voluntary Health Insurance Scheme that FTLife offers, we are confident to provide customers of different ages an ideal retirement planning package, helping customers achieve a stable and independent retirement life while protecting capital and against health risks."

 

From now until 31 March 2021, customers who successfully subscribe to Prosperous 2 as well as one of the designated Voluntary Health Insurance Scheme plans or insurance plans [5] (basic plan/rider) can enjoy up to 15% of first-year premium refund [6] .


Important notes:

  • The information contained in this press release is intended as a general summary of information for reference only. For details, please refer to relevant product brochures and client incentive leaflet. Please refer to the policy provision for full terms and conditions about FTLife "Prosperous Deferred Annuity Plan 2".
  • This press release does not contain the full provisions of Prosperous Deferred Annuity Plan 2 and the above-mentioned designated insurance plans, and the full terms can be found in the Policy documents.
  • Prosperous Deferred Annuity Plan 2 and the above-mentioned designated insurance plans may be purchased as   a standalone plan without bundling with other type(s) of insurance product.
  • Prosperous Deferred Annuity Plan 2 is a qualifying deferred annuity policy, but this does not mean that the qualifying deferred annuity premiums paid by the policyholder and relevant persons are eligible for tax deduction. The nature of qualifying deferred annuity policy for this product depends on the product characteristics and the certification issued by the Insurance Authority, and not on the individual circumstances of the policyholder and related persons. Policyholders and the relevant persons should meet all eligibility requirements under the Inland Revenue Ordinance of the Hong Kong Special Administrative Region Inland Revenue Department before claiming tax deductions. For details on tax deductions, please visit Inland Revenue Department of HKSAR website www.ird.gov.hk and consult your tax and accounting advisors for tax advice.
  • FTLife does not provide any tax, legal or accounting advice or consultation. If you have any questions, please seek professional advice from your independent tax, legal and accounting advisors. The information in this press release does not constitute any tax advice.
  • For further details, please contact FTLife's Customer Service Hotline on +852 2866 8898.
  • This document is for distribution in Hong Kong only. It is not an offer to sell or solicitation to buy or provision of any insurance product outside Hong Kong. FTLife does not offer or sell any insurance product in any jurisdiction outside Hong Kong, in which such offering or sales of the insurance product is illegal under the laws of such jurisdictions.



[1] Calculated based on the 5-year premium payment period and annual premium payment mode. Guaranteed break even period refers to the policy year that the guaranteed cash value is equal to or greater than the premium paid for the first time (refers to the total amount of premium(s) due and paid for the basic plan. If customer partially surrenders this Policy, the total premiums paid will be proportionately reduced.).

[2] Calculation of total internal Rate of Return at maturity includes Guaranteed Monthly Annuity Payment and Non-guaranteed Monthly Annuity Payment, and assumes that the Annuitant receives annuity payment on a monthly basis. Assuming the Annuitant is a 45 years old non-smoker male at application, 3.28% of total Internal Rate of Return at maturity is calculated based on 9-year premium payment period with monthly premium payment mode and 10 years of accumulation period. While 4.32% of total Internal Rate of Return at maturity is calculated based on 5-year premium payment period with annual premium payment mode and 30 years of accumulation period. This is calculated on a best estimate basis which is based on the current dividend scale and assume no cash withdrawal or policy loan during the entire policy and all premiums have been paid in full within the premium payment period. The current dividend scale does not reflect future performance and is non-guaranteed. Please refer to the policy provisions for details.

[3] Terminal Dividend is non-guaranteed and will be paid upon policy termination (except maturity) and partial surrender. Please refer to the policy provisions for details of Terminal Dividend.   

[4] The "Market Exclusive" item is the result comparing similar Qualifying Deferred Annuity Plan policies of major life insurance companies in Hong Kong, until 25 January 2021. During Annuity Period, under the protection of (A) Travel Accidental Benefit, disability of the Annuitant resulted from oversea accidents will be compensated and (B) Terminal Illness Benefit, the Annuitant is diagnosed with Terminal Illness will receive up to 12 months of additional installment payments, are both exclusive in the market .

[5] Voluntary Health Insurance Scheme Series: "TopCare" Medical Insurance Plan and "BetterCare" Medical Insurance Plan; other designated insurance plans include Regent Insurance Plan 2 Series, Regent Prime Insurance Plan (Premier), Regent Elite Insurance Plan (Premier), "HealthCare 168 Plus" Critical Illness Protector, MediGold Plus Insurance Plan and "On Your Mind" Insurance Plan.

[6] Subject to terms and conditions, please refer to the promotional brochure for details.

About FTLife Insurance Company Limited

FTLife Insurance Company Limited ("FTLife") is one of the most well-established life insurance companies in Hong Kong and a wholly-owned subsidiary of NWS Holdings Limited. Building on a history of more than 30 years in the territory, FTLife provides individual and institutional clients with a diverse range of insurance and wealth management products and services, including life, health, accident, savings and investment insurance. As a member of New World Group, FTLife works with diversified businesses within the Group to create synergies and provides customers with best-in-class life-planning solutions, from wealth management and succession to health, wellbeing and quality of life enhancement.

 

About "Retirement Planning and Confidence Survey"

FTLife Insurance Company Limited ("FTLife") commissioned a market research company to conduct "Retirement Planning and Confidence Survey" to understand how the pandemic affects Hong Kong people retirement planning, investment preference and behaviours. The survey was conducted in December 2020 to collect data from 405 working people aged 20 or above through street interviews. The survey mainly targets people with personal monthly income above HK$20,000.

To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand Spur

COVID-19 Crisis: How Digital Marketing Help Businesses Thrive Amidst the Pandemic

KUALA LUMPUR, MALAYSIA - Media OutReach - 25 January 2021 - At the time of writing, Malaysia's COVID cases have increased at an alarming rate with 42,397 active cases and 642 accumulative deaths, resulting in MCO implementation 2.0. Many small business owners and big enterprises are directly impacted by the unfortunate circumstances that come with the virus that alerted society globally in November 2019.


With a cumulative total of 95,612,831 cases and 2,066,176 deaths globally, this pandemic that has hit the world has changed society's norms and the infrastructure of businesses and marketing strategies. As it happens, COVID has pushed society into embracing a new world where social distancing is a necessity, with digital space becoming the primary channel to stay connected with the rest of the world population.


New marketing strategies are now vital for businesses to survive and thrive amidst these trying times. With COVID-19 living within society, changing how businesses and economic sectors run vigorously, small and big business owners are left to rethink their whole digital roadmap and business model to outmanoeuvre the pandemic.


Reevaluate Business Marketing Strategies


At its core, a good marketing strategy includes a deep understanding of the target market. Once that is figured out, the business brand and its marketing strategy can move towards fitting in with the target market's perspectives. The pandemic has called for a change in the market's infrastructure, so does the need for every business to redevelop a new and appropriate marketing strategy.


The first action to take to develop a new marketing strategy is reassessing and reevaluating the business's assets and messages from a different perspective. As we live in a world with high unemployment rates, economic and general anxiety, messages, and business marketing strategies need to be aligned with societal status and financial hardships.


Losing market share to the competition during this time will take a long time to build that volume back. Thus, it will all come down to the effective search marketing strategies in moving your brand and business forward and thriving amidst the pandemic.


Improve Communication Channels

 

Many businesses are forced to close during the pandemic, with survival depending on revamped services and digital alternatives. For businesses to rise above and stand out in a competitive and crowded digital space, an improved communication channel is vital.


As consumers move online, businesses must be in the digital space too. Focusing on digital marketing efforts like paid ads, search engine optimization (SEO), social media, and email marketing is essential to keep brands and businesses connected to the target market.


As far as business communication and marketing go during the pandemic, business owners and brands should now leverage on the opportunity to further connect with anxious markets and focus on the true relevance of products or services with the help of a digital marketing agency


Readjust Business Models

 

In the face of the COVID-19 crisis, fundamental changes in consumer behaviour, supply chains, and routes to market are knocking companies off balance. Responding to the pandemic has underscored leaders' need to accelerate agile ways of working and value chain transformation to help outmanoeuvre uncertainty.


Readjusting business models to be adaptive to the current economic situation is now vital. With a large portion of consumers currently active on social media, taking advantage, and focusing your business models and marketing efforts on the social media channels will drive a lot of customer engagement.


While businesses may not wholly replicate the services and experiences to offer in-person in the online world, proactive steps can be taken to keep consumers coming from a virtual perspective. Essentially, giving back to the community by giving helpful tools and thoughtful promotions can build brand awareness and loyalty.


Digital Marketing for Business to Survive the Pandemic


In these trying times where everything is uncertain, brands and businesses' best thing to do right now is to stay proactive. Start to adapt and readjust the brand's promotional strategies and take advantage of a digital marketing agency.


As a leading digital marketing agency in Malaysia, iMarketing helps businesses build up and stay connected with the rest of the world population with our personalised SEO Performance Audit and Analysis, website SEO optimisation, Facebook, and Google advertisements for better conversion rates.


Having a business digital marketing strategy that leans intensely on the community, relationships, and brand building with customers is vital to give them a reason to connect with your brands on a deeper level for strong brand loyalty.  Find a new business model and strategy, and give out a message that resonates with the community for the business to be in an excellent position to retain market share as economic activity across the country begins to reach its new capacity.


If brands and business owners are uncertain about how to survive and thrive during the pandemic or in need of a little help dealing with the company's crisis, reach out to iMarketing today for a free digital marketing consultation.


About iMarketing

iMarketing MY is a business unit of the privately owned Acme Commerce Sdn Bhd, established in 1989. Over the years, iMarketing has collaborated with top SMEs and MNCs to provide Digital Marketing Services such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Google Display Advertising.


To boost appeal of sports in Cambodia, Chen Zhi and Prince Group Back National Volleyball Team for 2023 SEA Games - Brand Spur

CityLand Education (Vietnam) Announces Partnership with VET by EHL

HO CHI MINH CITY, VIETNAM - Media OutReach - 25 January 2021 - Cityland Education (Vietnam) has signed with EHL Advisory Services to become a VET by EHL Licensed Center to train service-minded hospitality professionals ready to thrive in a shifting industry.


Cityland Education (CE) is thrilled to start the year 2021 with an exciting partnership with EHL, the best hospitality school in the world, which confirms our confidence in the tourism potential of Vietnam. By venturing into the education industry, Cityland is not only strengthening its position as a leading Vietnamese group but also fully engaging into its corporate social responsibility policy.


Cityland Education aims at offering the best educational and vocational programs available worldwide to the Vietnamese students and workforce. By bridging the gap between the job market needs and the education space, Cityland Education is looking forward to strengthening local skills, expanding career opportunities and enhancing Vietnamese people's lives.


The VET by EHL program is a blended skills training model based on the Swiss Competency Framework, regarded as one of the best education models in the world. It is characterized by a strong learning outcomes approach and a competence-oriented structure of training content. The curriculum emphasizes practical learning, designed to enable graduates to be work-ready upon completion.


As a VET by EHL Licensed Center, Cityland Education through its Hotel Academy Phu Quoc will offer 4 module-based Professional Diplomas and Certificates to students interested in fast-tracking or upgrading their career in hospitality: Kitchen, Service, Rooms and Hotel Administration.


The flexible program structure targets students and professionals at different levels in their career focusing on the application of skills through real-world learning and internships. All learning content is developed by EHL in Switzerland, encouraging a stimulating and interactive teaching style.


Our collaboration with EHL is a common answer to the current aspiration of the Vietnamese hospitality industry, and the service industry in general, to upgrade the skills of its professional workers and therefore improve our customers' experience while visiting our country.


Our upcoming Hotel Academy Phu Quoc will be the first training center owned by Cityland Education and licensed under the standards of VET by EHL. The Hotel Academy will follow VET by EHL's international requirements in terms of facilities and design and will comprise of more than 10,000sqm available to students. The learning environment will match VET by EHL's blended learning model and consist of:

  • a 50-room training hotel with 4 meeting rooms
  • 10 full-size classrooms and 16 half-size classrooms
  • 1 ballroom
  • 1 reception
  • 1 IT laboratory
  • 1 demonstration kitchen
  • 4 study rooms
  • 1 print shop and multimedia corner,   
  • 1 library
  • 1 bakery and 1 café bar
  • 1 main kitchen


The convenient location of the Hotel Academy Phu Quoc at only a 10-min drive from the international airport provides great accessibility for students and professionals flying in while being close to Long Beach and its numerous hotels and resorts.


Finally, Cityland Education views the current pandemic as an opportunistic time for students and professionals to improve and hone their skills as the travel & tourism industry is redefining its future. As a destination, Vietnam has been blessed with amazing landscapes, rich culture and exquisite cuisine which make us among travellers' top destination choices. We believe that with the right training and the integration of best practices, we will be able to provide an authentic and memorable experience with a whole new level of service.


Statement from VET by EHL


Mr. André Mack, Director & Deputy Senior Managing Director of EHL Advisory Services also shared his vision regarding the upcoming Hotel Academy Phu Quoc" EHL is delighted to partner with Cityland Group to establish the very first VET by EHL center in Vietnam. We believe that this partnership will set up a unique hospitality education community within the region by providing students with an education that upholds the highest international standards and EHL excellence and supports the local hospitality industry development. "


About CityLand

CityLand Investment Company Limited (CityLand) develops and operates a multi-industry business, which places real estate development at core. Our mission is to contribute to the creation of prosperous life for people through inclusive and high-class residences without compromising the quality of the environment. Sustainable and high-quality life for people is our strongest motivation. On a broader scale, we aim to bring sustainable values to the socio-economic development of Vietnam. We envision ourselves to become a trustworthy and leading brand in Vietnam's real estate industry and to enlarge our business scope to international market.


With such dedication and vision, CityLand embraces credibility, quality, integrity, commitment and community value as core values in our business philosophy and relationships with stakeholders. CityLand commits the highest quality on all CityLand branded properties while having strong focus on strategic and successful partnerships, and sustainable employment practices.


Throughout the years, CityLand has successfully developed many real estate projects such as CityLand Riverside, CityLand Garden Hills, CityLand Park Hills and CityLand Center Hills. Following the success we have achieved, we continue to grow and build our ongoing projects such as Forest Bay Phu Quoc, President Park, Dong Mai City...

CityLand has been continuing striving towards success and achieving significant recognitions such as Best Luxury Township Development 2020, Best Luxury Developer Southeast Asia 2018, Top 10 Vietnam's Largest Private Enterprise 2016-2017...

Cityland Education is the education arm of Cityland.


Vision: to contribute to Vietnam's peaceful future, social stability and economic growth by building the capacities of the next generation of Vietnamese students and professionals.


Mission: to offer the best curriculum and trainings available worldwide to our students so they can acquire the right skills to meet the employment market needs.

About EHL Group

EHL Group encompasses a portfolio of specialized business units that deliver hospitality management education and innovation worldwide. Headquartered in Lausanne, Switzerland, the Group includes:


EHL Ecole hôtelière de Lausanne is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities among its students. EHL is the world's first hospitality management school that provides undergraduate and graduate programs at its campuses in Lausanne, Singapore and Chur-Passugg, as well as online learning solutions. The university of applied sciences is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star for two consecutive years.


EHL Swiss School of Tourism and Hospitality has been one of the leading hospitality management colleges for hotel specialists for 50 years. The College delivers Swiss-accredited federal diplomas of vocational education and training and of higher education in its 19th century spa-hotel in Chur-Passugg, Graubünden, to Swiss and international students from 20 countries.


EHL Advisory Services is the largest Swiss hospitality advisory company specializing in service culture implementation, business consulting, as well as the development and quality assurance of learning centers. EHL Advisory Services has offices in Lausanne, Beijing, Shanghai and New Delhi and has delivered mandates in more than 60 countries over the past 40 years.   

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