Mediacraft Associates Appoints Segun McMedal as Director

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

Here is a list of all Microfinance Banks’ USSD Codes in Nigeria.

A Microfinance bank is a type of bank that offers small loans, or microloans, to individuals, entrepreneurs and small...
- Advertisement -

Mediacraft Associates, a Public Relations consultancy firm, and Nigeria affiliate of the FleishmanHillard global PR network has announced the appointment of Segun McMedal as the firm’s new Director of Innovation and Business Development. His appointment takes effect from Monday, January 4, 2021.

McMedal, an experienced PR practitioner, is the current Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), a position he has held since 2016.

LASG Collaborates With NIPR on T.H.E.M.E.S Agenda
LaPRIGA: Fifth Lagos PR Industry Gala & Awards Holds December 19 | www.brandspurng.com

Speaking on this development, John Ehiguese, Group CEO, Mediacraft Associates, said:

“We are very delighted to welcome Segun to the leadership team of our company. He brings on board, as his major assets, a wealth of experience in PR consultancy practice, and a vast personal network. His appointment is expected to reinforce our strategic growth and transformation programme, by which we are aiming to raise the bar of our service delivery to a level that matches global best practice standards.”

Commenting on his new job, Segun McMedal said:

“I have watched Mediacraft Associates grow, with admiration, in the last seventeen years. The company has grown steadily to become a leading communications consultancy in Nigeria. I am excitedly looking forward to joining the leadership team and building on the great foundation and growth potential of the business.”

- Advertisement -

As the PR firm’s Director of Innovation and Business Development, McMedal is expected to bring his wealth of experience in Nigeria’s Marketing Communications landscape to bear in exploring and optimizing new business opportunities, while also strengthening existing business relationships.

Read Also:  DHL Group Responds To Uncertain Global Macroeconomic Development as a Result of the Pandemic

He is also expected to drive innovative business processes for Mediacraft Associates, as well as help promote Ehiguese’s agenda of working to ensure that Public Relations takes its pride of place as the lead function in the Nigerian Marketing Communications industry.

Prior to this appointment, Segun McMedal was the Chief Reputation Strategist at Upticomm Marketing Company Limited. Between March 2010 and July 2012, he served as the Group Head, Client Service and Business Development, at CMC-Connect BCW, where he managed high profile client accounts and coordinated media relations activities, amongst other tasks.

Read Also:  SO&U Takes the Lead with 23 Awards at the Lagos Advertising and Ideas Festival - LAIF

He was also the Chief Operating Officer at Ross and Boss, a PR firm, from 2008 to 2010, as well as Managing Editor at Meljum Nigeria Ltd, a Nigerian publishing company, between March 2005 and June 2008.

- Advertisement -

McMedal holds a Bsc. in Sociology from the University of Ilorin (1997), a Masters in Public & International Affairs from the University of Lagos (2019) and a Post-graduate Diploma in Journalism from the Times Journalism Institute (2004). He is a member of the Nigerian Institute of Public Relations (NIPR) and the Advertising Practitioners Council of Nigeria (APCON).

- Advertisement -
Mediacraft Associates Appoints Segun McMedal as Director - Brand SpurMediacraft Associates Appoints Segun McMedal as Director - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Mediacraft Associates Appoints Segun McMedal as Director - Brand SpurMediacraft Associates Appoints Segun McMedal as Director - Brand Spur

Latest News

Fixed Income Market: A Market in Search of a Path

The Fixed Income Market persisted on a bearish tone following continued profit booking across the market. The selloff in...

Market Rebounds, As Investors Gain N45 Billion

Trading activities on the Nigerian Stock Market today (Monday) closed on a positive note as investors sentiment tends towards the Banking and Industry sectors,...

Unilever Overseas Holdings B.V. Acquires More Stake in Unilever Nigeria Worth ₦352M

Manufacturer and marketer of home and personal care products, Unilever Nigeria Plc, recently disclosed that one of its major and substantial shareholders, Unilever Overseas Holdings B.V purchased...

Unilever Nigeria Records N1.6m Loss in 2020

Unilever Nigeria Plc has released its unaudited interim financial statements for the year ended 31 December 2020 with a slight growth in revenue to...

Deglobalization, Inequality and Digital Concentration Among Key Trends Shaping the Global Economy in 2021, Say Leading Chief Economists

Accelerating inequality, the market dominance of tech platforms and remote working likely to be the longest-lasting legacies of the crisis Managing responses to...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Mediacraft Associates Appoints Segun McMedal as Director - Brand SpurMediacraft Associates Appoints Segun McMedal as Director - Brand Spur