How is COVID-19 impacting the footwear industry in different countries?

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With the world fast approaching 100 million cases of infected people and with vaccination now in place in several countries, we did a round of conversations with footwear associations across the world to understand what the current situation of the footwear industry is in their countries, and to learn where and in what conditions are footwear stores open

We first started to hear about COVID-19 a year ago and it has been part of our conversations and lives since then. Pandemic, lockdown, sanitary measures and restriction of movements became familiar words impacting our routines.

How is COVID-19 impacting the footwear industry in different countries Brandspurng

Now, as we live the beginning of a new year, and as vaccination already started in many countries there is hope that this pandemic might be under control at some near future. However, for the time being, the uncertainty is significative and most of the countries are still reporting strong impacts of the pandemic in their footwear industries.

Footwear retail is taking a massive hit. The lockdowns imposed by the governments in the first wave have led to hikes in unemployment, stores closing for good and stocks piled up in stores.

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In Europe, the summer months brought new hope as the pandemic allowed some relaxation, and some holidays and social events took place. However, soon a second and third wave stopped any recoveries and nowadays in many countries all over the world we have again reports of confinement, imposed curfew or early closures.

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Global Footwear Market To Rise By 30% In 5 Years – An Increase Of Up To $111B – www.brandspurng.com

In many places non-essential retail is once again closed, leaving footwear and leather goods stores in a difficult situation.

For the Shoe Manufacturers’ Association of Canada (SMAC) the big issue for the local footwear industry is the fact that retailers filing Chapter 11 are increasing significantly, leaving manufacturers in a tough situation with accumulated debt and with little new orders.

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“Last November there was a forecast saying that by the end of January a thousand stores would be closed for good in Canada”, Denis Falardeau, President of the SMAC told us in a recent interview available HERE.

Manfred Junkert, Managing Director at HDS/L (Federal Association of German Footwear and Leather Goods Industry), tells us that in Germany, footwear companies continue to “operate”, even though many are in “short-time work”.

Retail remains closed until the 15th of February 2021, aggravating cash flow problems for businesses. As the “Autumn / Winter 20/21 season was below expectations due to the lockdowns”, Manfred now asks for more “support for the industry”. (More details HERE)

In France, for now, footwear stores are open, although they have to close their doors by 6 pm. The problem is “drop-in demand”. In fact, COVID-19 stimulated the adoption of distance working, with a decline in new acquisitions of smart clothes and shoes. Also, with many social gatherings non under severe restrictions, the business of formal attire is in a tough situation. A new lockdown might be announced. (More information about France HERE)

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Portugal is living in another State of Emergency, at least until the 30th of January. Manufacturing activities, as well as distribution, medical services and security were always considered vital and as such their doors were never closed.

In this new lockdown, the situation remains the same and the industry is operating as usual. Circulation of materials and products involved in the manufacturing process is allowed. APICCAPS, the Portuguese Footwear Association, considers this to be “vital” for the industry.

At the same time, the association is concerned with the fact that “traditional high street retail is closed all over Europe”; but looks with the good expectation to the online segment, where the business is growing, “either for companies with their own brand or working with customers who sell mainly online”. (Read more HERE)

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The Federation of Spanish Footwear Industries (FICE) estimates a fall of 30% in production in 2020. The impact of the pandemic was also very strong in terms of foreign trade, with a drop in exports.

In Spain, the industrial activity faces an “unprecedented lack of orders, driven by the international and domestic crisis, with thousands of sales outlets closed in across Europe”. On top of that, FICE estimates that “30% of the retail might at stake, and unfortunately, there is very little government support for the retail sector”. (Read all about Spain HERE)

In Italy, the current situation is equally worrying. In the first nine months of 2020, 101 companies closed, 2 600 jobs were eliminated, and business fell by 33%. The President of Assocalzaturifici expresses “a strong concern for the coming months”.

“The sector’s resilience is at risk”, and the situation is particularly serious for SMEs, the backbone of the Italian footwear industry points out Siro Badon. He adds that “the first signs of recovery are in danger of being immediately postponed by a new pandemic wave”. (More information HERE)

We got no better news from Malaysia, as the country is facing another wave of COVID-19 and is currently under Movement Control Order 2.0. This is planned to long until the 2nd of February but might extend further.

Under this new situation, footwear factories and retailers are not allowed to operate, except for those producing and trading essential products. As the Malaysian Footwear Manufacturers’ Association told us in the country “production of footwear is depending on the festive season; Chinese New Year and Ramadan are coming soon, but we are not able to produce and sell”. (Available HERE)

A better picture was reported by China and Hong Kong. According to William Wong, Vice President of the Hong Kong Footwear Association, the situation in the territory “is very much under control”.

Obviously, Hong Kong is feeling the impacts of the global pandemic, especially the retail business, which is heavily dependent on the touristic activity. In a recent interview, accessible HERE, William talks about a “bad hit” in the sector given the significant reduction in the tourist’s influx in the territory.

The China Leather Industry Association reported HERE that “the whole industry is operating, although the overall business is much worse than the year before”.

The main issue for footwear and leather goods companies is “short of orders”, which is reflected in a decline in exports as “footwear export dropped by 22.4% and 21.1% in volume and value, respectively. The sales revenue of companies above the annual sales revenue of 20 million renminbi dropped by 13.4% in the first 11 months”. A “great loss”, according to CLIA.

Also, with a brighter perspective is the Vietnam Leather, Footwear and Handbag Association (Lefaso), which tells us that: “the pandemic is well controlled in Vietnam. The country felt an impact last year, as according to Lefaso, a total of 2020 footwear exports reduced by 10% from 2019, and stand at the same level of 2018.

Lefaso has good perspectives for the current year: “The industry is also favoured by moving production from China. We anticipate a recovery and increase of Vietnam’s footwear export in 2021, with vaccination starting in the US and EU”. (Read more HERE)

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Latest News

How is COVID-19 impacting the footwear industry in different countries? - Brand Spur

TECNO reveals how the highly anticipated TECNO CAMON 17 Pro measure...

HONG KONG SAR - Media OutReach - 14 May 2021 - Consumers nowadays are more than spoilt for choice, in fact, many people are affected by 'information paralysis', that is, having too much information to effectively decide, often resulting in either a wrong decision or a poorly evaluated one. In this article, TECNO helps you to make good decisions amongst the three latest Android phones. They are TECNO CAMON 17 Pro, Samsung A51 and Redmi Note 9 Pro.

All three brands vary in terms of design, features, and functionality. TECNO, an increasingly globally popular brand, is a new generation of smartphone brand today with tasteful artistic design and contempary cutting-edge camera technology. Samsung and Redmi have been fan favourites, and their smartphone models are often popular amongst those most price-conscious consumers.

Camera function - front and rear cameras


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur


The consumers nowadays are very savvy in understanding the technology and features that goes into each smartphone model. One of these considerations is the camera capabilities and the supporting software. TECNO CAMON 17 Pro clear winner with a 48 MP front camera, while both the Samsung A51 and Redmi Note 9 Pro cameras are at 32 MP and 16MP respectively, hence allowing the user of TECNO CAMON 17 Pro to capture selfies with quality that is comparable to even rear cameras on some smartphones. Considering the rear camera, TECNO CAMON 17 Pro and Redmi Note 9 Pro are equipped with 64MP rear ultra quad camera, while the Samsung A51 maxes out at 48MP.

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What is more fascinating is that the TECNO CAMON 17 Pro comes with trademarked TAIVOS technology, which stands for TECNO AI Vision Optimization Solution. It provides users with extremely good visuals, even in low-light environments. TAIVOS can blur out the clutter in the background and optimize image clarity, thereby enhancing night photography effects. Therefore, making it difficult for other mobile phones to bring users a brighter experience in dark environments. The TECNO CAMON 17 Pro is great for anyone who loves to take selfies as keepsakes. The CAMON 17 Pro's front cameras are just as outstanding as its rear – TECNO is a pioneer in this industry with a 48MP front camera. The functions of TECNO CAMON 17 Pro are smoother than similar products with both multi-camera and AI camera modes, providing breath-taking visuals.

Battery life and storage space


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur


Powerful cameras need equally lasting battery and storage space. The TECNO CAMON 17 Pro has enough space for just about anything with 256GB ROM + 8GB RAM whereas the Samsung A51 and the Redmi Note 9 Pro has only 128GB ROM + 6GB RAM respectively, which is half of what the TECNO CAMON 17 Pro can store.

In addition, the TECNO CAMON 17 Pro has an enormous 5000mAh battery so you do not need to worry about your phone not being able to function when you need it most. The Samsung A51 has a smaller battery whereas the Redmi Note 9 Pro has a slightly bigger battery of 5020mAh, but that difference is negated by CAMON 17 Pro's flash charging technology as the phone's battery can be charged faster. And the 33W fast charger of CAMON 17 Pro enable a quick charge of up to 70% in just 30 minutes, which is an upgrade compared to the 15W charger of the Samsung A51 and 30W charger of Redmi Note 9 Pro.

Mobile phone technicalities


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur


When it comes to visual real estate, size does matter. Amongst the three smartphone models, the Samsung A51 offers the smallest screen real estate, a 6.5 inches full HD screen while the Redmi Note 9 Pro and TECNO CAMON 17 Pro have bigger screens at 6.67 and 6.8 inches, respectively. Here, the TECNO CAMON 17 Pro does have an edge over the rest and what's more, the 90Hz smooth refreshing rate of TECNO CAMON 17 Pro enable the users never worry about any animation rolling issues on the phone, the 90 Hz super-high refreshing rate offers a smooth, snappy and refreshing experience. The CAMON 17 Pro's full HD mobile phone provides the user with more ease in controlling as well as a more comprehensive view of the mobile games and videos on the phone. Additionally, the TECNO CAMON 17 Pro has an operating system of Android 11 whereas the Samsung A51 and Redmi Note 9 Pro are only at Android 10.

So which phone would you prefer after reading the comparisons? After our comparisons, the TECNO CAMON 17 Pro stands out for the young, adventurous generation that is looking for a phone that can not only perform the basic functions well, but also have additional tools that add so much value to a phone. Redmi Note 9 Pro performed slightly worse in the front camera, fast charger and the screen, which could be a second choice with limited budget, while Samsung A51 stands out with its brand impact, and with no other obvious strength.


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur
- Advertisement -
spot_imgspot_img

Latest News

TECNO reveals how the highly anticipated TECNO CAMON 17 Pro measure against its competitors

HONG KONG SAR - Media OutReach - 14 May 2021 - Consumers nowadays are more than spoilt for choice, in fact, many people are affected by 'information paralysis', that is, having too much information to effectively decide, often resulting in either a wrong decision or a poorly evaluated one. In this article, TECNO helps you to make good decisions amongst the three latest Android phones. They are TECNO CAMON 17 Pro, Samsung A51 and Redmi Note 9 Pro.

All three brands vary in terms of design, features, and functionality. TECNO, an increasingly globally popular brand, is a new generation of smartphone brand today with tasteful artistic design and contempary cutting-edge camera technology. Samsung and Redmi have been fan favourites, and their smartphone models are often popular amongst those most price-conscious consumers.

Camera function - front and rear cameras


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur


The consumers nowadays are very savvy in understanding the technology and features that goes into each smartphone model. One of these considerations is the camera capabilities and the supporting software. TECNO CAMON 17 Pro clear winner with a 48 MP front camera, while both the Samsung A51 and Redmi Note 9 Pro cameras are at 32 MP and 16MP respectively, hence allowing the user of TECNO CAMON 17 Pro to capture selfies with quality that is comparable to even rear cameras on some smartphones. Considering the rear camera, TECNO CAMON 17 Pro and Redmi Note 9 Pro are equipped with 64MP rear ultra quad camera, while the Samsung A51 maxes out at 48MP.

What is more fascinating is that the TECNO CAMON 17 Pro comes with trademarked TAIVOS technology, which stands for TECNO AI Vision Optimization Solution. It provides users with extremely good visuals, even in low-light environments. TAIVOS can blur out the clutter in the background and optimize image clarity, thereby enhancing night photography effects. Therefore, making it difficult for other mobile phones to bring users a brighter experience in dark environments. The TECNO CAMON 17 Pro is great for anyone who loves to take selfies as keepsakes. The CAMON 17 Pro's front cameras are just as outstanding as its rear – TECNO is a pioneer in this industry with a 48MP front camera. The functions of TECNO CAMON 17 Pro are smoother than similar products with both multi-camera and AI camera modes, providing breath-taking visuals.

Battery life and storage space


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur


Powerful cameras need equally lasting battery and storage space. The TECNO CAMON 17 Pro has enough space for just about anything with 256GB ROM + 8GB RAM whereas the Samsung A51 and the Redmi Note 9 Pro has only 128GB ROM + 6GB RAM respectively, which is half of what the TECNO CAMON 17 Pro can store.

In addition, the TECNO CAMON 17 Pro has an enormous 5000mAh battery so you do not need to worry about your phone not being able to function when you need it most. The Samsung A51 has a smaller battery whereas the Redmi Note 9 Pro has a slightly bigger battery of 5020mAh, but that difference is negated by CAMON 17 Pro's flash charging technology as the phone's battery can be charged faster. And the 33W fast charger of CAMON 17 Pro enable a quick charge of up to 70% in just 30 minutes, which is an upgrade compared to the 15W charger of the Samsung A51 and 30W charger of Redmi Note 9 Pro.

Mobile phone technicalities


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur


When it comes to visual real estate, size does matter. Amongst the three smartphone models, the Samsung A51 offers the smallest screen real estate, a 6.5 inches full HD screen while the Redmi Note 9 Pro and TECNO CAMON 17 Pro have bigger screens at 6.67 and 6.8 inches, respectively. Here, the TECNO CAMON 17 Pro does have an edge over the rest and what's more, the 90Hz smooth refreshing rate of TECNO CAMON 17 Pro enable the users never worry about any animation rolling issues on the phone, the 90 Hz super-high refreshing rate offers a smooth, snappy and refreshing experience. The CAMON 17 Pro's full HD mobile phone provides the user with more ease in controlling as well as a more comprehensive view of the mobile games and videos on the phone. Additionally, the TECNO CAMON 17 Pro has an operating system of Android 11 whereas the Samsung A51 and Redmi Note 9 Pro are only at Android 10.

So which phone would you prefer after reading the comparisons? After our comparisons, the TECNO CAMON 17 Pro stands out for the young, adventurous generation that is looking for a phone that can not only perform the basic functions well, but also have additional tools that add so much value to a phone. Redmi Note 9 Pro performed slightly worse in the front camera, fast charger and the screen, which could be a second choice with limited budget, while Samsung A51 stands out with its brand impact, and with no other obvious strength.


How is COVID-19 impacting the footwear industry in different countries? - Brand Spur
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