MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200

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MTN Nigeria has commenced a partnership with global social networking giant, Facebook to deliver digital marketing training to SMEs under the MTN’s first accelerator programme, Y’ello 200.

The accelerator programme is a culmination of The Revv Programme, an initiative by MTN launched in August last year, to mitigate the effects of COVID-19 on Small and Medium Enterprises (SMEs).

MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 Brandspurng
Chief Financial Officer, MTN Nigeria, Modupe Kadri. | www.brandspurng.com

Using a four-pronged approach that includes masterclasses, access to market, productivity tools support and advisory initiatives, The Revv Programme seeks to help SMEs relearn, rethink and retool their businesses for growth in the emerging digital economy.

MTN executives along with industry experts delivered the masterclasses, focusing on various areas of business management. Following five months of intensive training delivered to over 24,000 registered SMEs, 200 SMEs were selected for the Y’ello 200 Accelerator Programme.

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The 200 top-performing SMEs from the sessions will enjoy exclusive access to a broad range of technology and productivity tools and services free for a period of six months.

The digital marketing training by Facebook is the initial phase of the accelerator programme and will run for six weeks. The virtual training sessions kicked off on Thursday, January 21, 2020, with a session titled “Get Creative with Your Mobile Phone”. Subsequent sessions will train the SME owners on creative ways to scale their businesses and attract customers using social media.

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Speaking at the closing ceremony of the Revv masterclasses, Modupe Kadri, Chief Financial Officer, MTN Nigeria, outlined some of the benefits of the Y’ello 200 Accelerator Programme.

“The masterclasses are just the first phase. In the next phase, our goal is to ensure digital inclusion for all the businesses that are part of the Y’ello 200. This entails making sure that these businesses are present and active on all the relevant digital platforms, making them visible and digitally accessible.”

“We will handhold each of them through the process and provide all the services required to be fully digitally included. This covers communication services such as voice and data, cloud services and virtual machines to enable round the clock availability of all their services. Digital marketing platforms offered by MTN will be accessible to them to increase their access to new markets,” he concluded.

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MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand SpurMTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur

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MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand SpurMTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur

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Cloud-based Email Threats Capitalized on Chaos of COVID-19

Trend Micro intercepted a surge in malware, phishing and credential theft

 

HONG KONG SAR - Media OutReach - 4 March 2021 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), the leader in cloud security, today revealed that it blocked 16.7 million high-risk email threats that slipped past webmail providers' native filters. This amounts to an increase of nearly a third on 2019 figures.


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To read the full Trend Micro Cloud App Security Threat Report 2020, please visit here.


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[i] It also protects various cloud-based applications and services, including Microsoft 365, OneDrive for Business, SharePoint Online, Google Drive, Box, Dropbox, and Salesforce.

About Trend Micro

Trend Micro, a global leader in cybersecurity, helps make the world safe for exchanging digital information. Leveraging over 30 years of security expertise, global threat research, and continuous innovation, Trend Micro enables resilience for businesses, governments, and consumers with connected solutions across cloud workloads, endpoints, email, IIoT, and networks. Our XGen™ security strategy powers our solutions with a cross-generational blend of threat-defense techniques that are optimized for key environments and leverage shared threat intelligence for better, faster protection. With over 6,700 employees in 65 countries, and the world's most advanced global threat research and intelligence, Trend Micro enables organizations to secure their connected world. www.trendmicro.com.hk

MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur
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