MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200

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MTN Nigeria has commenced a partnership with global social networking giant, Facebook to deliver digital marketing training to SMEs under the MTN’s first accelerator programme, Y’ello 200.

The accelerator programme is a culmination of The Revv Programme, an initiative by MTN launched in August last year, to mitigate the effects of COVID-19 on Small and Medium Enterprises (SMEs).

MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 Brandspurng
Chief Financial Officer, MTN Nigeria, Modupe Kadri. | www.brandspurng.com

Using a four-pronged approach that includes masterclasses, access to market, productivity tools support and advisory initiatives, The Revv Programme seeks to help SMEs relearn, rethink and retool their businesses for growth in the emerging digital economy.

MTN executives along with industry experts delivered the masterclasses, focusing on various areas of business management. Following five months of intensive training delivered to over 24,000 registered SMEs, 200 SMEs were selected for the Y’ello 200 Accelerator Programme.

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The 200 top-performing SMEs from the sessions will enjoy exclusive access to a broad range of technology and productivity tools and services free for a period of six months.

The digital marketing training by Facebook is the initial phase of the accelerator programme and will run for six weeks. The virtual training sessions kicked off on Thursday, January 21, 2020, with a session titled “Get Creative with Your Mobile Phone”. Subsequent sessions will train the SME owners on creative ways to scale their businesses and attract customers using social media.

Read Also:  Nigerians Can Now Get Their Driver's License Online

Speaking at the closing ceremony of the Revv masterclasses, Modupe Kadri, Chief Financial Officer, MTN Nigeria, outlined some of the benefits of the Y’ello 200 Accelerator Programme.

“The masterclasses are just the first phase. In the next phase, our goal is to ensure digital inclusion for all the businesses that are part of the Y’ello 200. This entails making sure that these businesses are present and active on all the relevant digital platforms, making them visible and digitally accessible.”

“We will handhold each of them through the process and provide all the services required to be fully digitally included. This covers communication services such as voice and data, cloud services and virtual machines to enable round the clock availability of all their services. Digital marketing platforms offered by MTN will be accessible to them to increase their access to new markets,” he concluded.

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MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur

DirectAsia Reveals 5 Factors That Could Influence Your Car Insurance Quotes...

SINGAPORE - Media OutReach - 14 May 2021 - Despite global economic disruptions brought about by the COVID-19 pandemic, car insurance premiums remain steep in Singapore. In a bid to help car owners make informed decisions about their vehicle insurance coverage and ensure accessibility of car insurance, DirectAsia, Singapore's leading online insurer, points out that individuals must first be educated on the determinants of one's policy. The organisation thus puts its support behind car owners by revealing several factors that insurers weigh when pricing out a quote.


MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur


1. Vehicle Make and Model

Continental cars, luxury cars and SUVs are typically tied to higher insurance rates. These can be attributed to the importing fees and expensive parts. On the contrary, vehicle owners can anticipate lower insurance rates when owning a car from Japanese or Korean brands.

2. Age of Car

New vehicles are obligated to higher insurance rates as the potential costs of repairing or replacing the car parts are being considered. The rates dip as the car ages and stay at a minimum when the vehicle reaches ten years or more.

3. Experience & Age of Insured


Given that younger drivers have a higher propensity to take risks while driving and pose a greater likelihood of being involved in car accidents, insurers tend to charge higher rates for this age group. This also applies to novice drivers with less than two years of experience behind the wheels. Following that are senior drivers above the age of 65, who may have higher risk of accidents on the roads.

4. Vehicle Modifications


Car modification is one of the lesser-known factors that could raise your insurance premium. Despite that, DirectAsia emphasises the importance of declaring any modifications to the insurer or prospective insurer, as non-disclosure may result in future claims being repudiated.

5. Claim History

Lastly, claim history is also added to the equation. If a single claim above $10,000 or two or more claims were made in the past three years, insurers might add on loading fees, which results in a higher base premium.

Conversely, individuals with good driving records and no past claims within one year or more are entitled to no claim discount(NCD). This can go up to 60% at DirectAsia.

Read Also:  Cars with embedded connectivity to reach 200m by 2025, with 5G adoption set to soar

Revolutionising Car Insurance in Singapore and Beyond


Besides understanding the rating factors, DirectAsia highlights that finding the right insurer to meet an individual's unique lifestyles, preferences and needs is equally critical.

Reflecting DirectAsia's relentless commitment to delivering unrivalled value are its tailored and transparent policies, complemented with exclusive promotions and optional benefits like NCD Protector Plus, Compensation for Loss of Use and more. Both experienced and inexperienced drivers can expect highly customisable motor insurance policies from the award-winning insurer.

Interested individuals can reach out to DirectAsia for a no-commitment quote here.

About DirectAsia Singapore

DirectAsia, a subsidiary of the Hiscox Group, was launched in Singapore in 2010 with a goal of changing the face of insurance in Asia. The industry leader places its customers at the forefront and seeks to make insurance less complex by offering quick, convenient and transparent online insurance policies that are jargon-free. For more information, please visit: https://www.directasia.com/.


#DirectAsia

MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur
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Latest News

DirectAsia Reveals 5 Factors That Could Influence Your Car Insurance Quotes in Singapore

SINGAPORE - Media OutReach - 14 May 2021 - Despite global economic disruptions brought about by the COVID-19 pandemic, car insurance premiums remain steep in Singapore. In a bid to help car owners make informed decisions about their vehicle insurance coverage and ensure accessibility of car insurance, DirectAsia, Singapore's leading online insurer, points out that individuals must first be educated on the determinants of one's policy. The organisation thus puts its support behind car owners by revealing several factors that insurers weigh when pricing out a quote.


MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur


1. Vehicle Make and Model

Continental cars, luxury cars and SUVs are typically tied to higher insurance rates. These can be attributed to the importing fees and expensive parts. On the contrary, vehicle owners can anticipate lower insurance rates when owning a car from Japanese or Korean brands.

2. Age of Car

New vehicles are obligated to higher insurance rates as the potential costs of repairing or replacing the car parts are being considered. The rates dip as the car ages and stay at a minimum when the vehicle reaches ten years or more.

3. Experience & Age of Insured


Given that younger drivers have a higher propensity to take risks while driving and pose a greater likelihood of being involved in car accidents, insurers tend to charge higher rates for this age group. This also applies to novice drivers with less than two years of experience behind the wheels. Following that are senior drivers above the age of 65, who may have higher risk of accidents on the roads.

4. Vehicle Modifications


Car modification is one of the lesser-known factors that could raise your insurance premium. Despite that, DirectAsia emphasises the importance of declaring any modifications to the insurer or prospective insurer, as non-disclosure may result in future claims being repudiated.

5. Claim History

Lastly, claim history is also added to the equation. If a single claim above $10,000 or two or more claims were made in the past three years, insurers might add on loading fees, which results in a higher base premium.

Conversely, individuals with good driving records and no past claims within one year or more are entitled to no claim discount(NCD). This can go up to 60% at DirectAsia.

Revolutionising Car Insurance in Singapore and Beyond


Besides understanding the rating factors, DirectAsia highlights that finding the right insurer to meet an individual's unique lifestyles, preferences and needs is equally critical.

Reflecting DirectAsia's relentless commitment to delivering unrivalled value are its tailored and transparent policies, complemented with exclusive promotions and optional benefits like NCD Protector Plus, Compensation for Loss of Use and more. Both experienced and inexperienced drivers can expect highly customisable motor insurance policies from the award-winning insurer.

Interested individuals can reach out to DirectAsia for a no-commitment quote here.

About DirectAsia Singapore

DirectAsia, a subsidiary of the Hiscox Group, was launched in Singapore in 2010 with a goal of changing the face of insurance in Asia. The industry leader places its customers at the forefront and seeks to make insurance less complex by offering quick, convenient and transparent online insurance policies that are jargon-free. For more information, please visit: https://www.directasia.com/.


#DirectAsia

MTN and Facebook Begin Digital Marketing Training for SMEs under Y’ello 200 - Brand Spur
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