Wunderman Thompson Highlights 100 trends that will shape 2021

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Wunderman Thompson Intelligence, a WPP agency, presents The Future 100: Trends and Change to Watch in 2021. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.

The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors.

Wunderman Thompson Highlights 100 trends that will shape 2021

The report also features expert opinions, including that of Brenda Millis, principal of creative and consumer insights at Adobe Stock, and Don Stein, CEO and founder of Teooh, among others.

Cautious optimism sets the pace for 2021 as the world reflects on the challenges of 2020 and enters a hopeful year of economic rebound and societal healing. Big change is already in motion.

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The United Kingdom exits the European Union, a Biden-Harris administration assumes leadership, and multiple promising COVID-19 vaccines roll out around the world—offering a glimpse of a post-pandemic era.

Mel Edwards, Global CEO, Wunderman Thompson commented,

“At a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.”

Key spotlights:

Culture: New gaming frontiers. Gaming is no longer just for gameplay; traditional gaming spaces are transforming into cultural centres where people can virtually gather for community, entertainment and business.

Tech & Innovation: Data sustainability. Climate-change conversations tend to fixate on physical waste, but what are the environmental implications of rising data usage? 

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Travel & Hospitality: Isolationist travel. Preference for destinations that offer nature, adventure and solitude are on the rise.

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Brands & Marketing: Branding together. A new class of leadership sees brands putting aside competition and instead of collaborating to tackle social and environmental challenges.

Food & Drink: Ghost kitchens.  “In the same way that, in the last five years, third-party delivery has helped to define the restaurant industry, the next stage of that evolution over the next five years is going to be ghost kitchens and other forms of distributed production,” Euromonitor’s global head of beverages and foodservice research Michael Schaefer tells Wunderman Thompson Intelligence.

Beauty: Intersectional beauty. Politicized consumers and the Black Lives Matter and intersectional feminism movements are highlighting underrepresentation and calling beauty brands out publicly.

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Retail: Live commerce.  Retail-tainment moves online with engaging, tailored shopping experiences for digital-first consumers.

Work: Micropreneurs. Budding entrepreneurs are creatively kick-starting new businesses—and the economy.

Health: Immunity wellness. Wellness offerings are expanding to incorporate immunity strengthening elements for consumers who want to boost their defences against viruses.

Finance: Unbiased banking.  A rise in neobanks, which operate exclusively online without bricks-and-mortar branches, is addressing the frequently overlooked needs of minority groups.

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For all 100 trends, including 10 from each of the above sectors, plus 21 exclusive predictions from industry experts, download the full report.

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Wunderman Thompson Highlights 100 trends that will shape 2021 - Brand SpurWunderman Thompson Highlights 100 trends that will shape 2021 - Brand Spur

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Wunderman Thompson Highlights 100 trends that will shape 2021 - Brand SpurWunderman Thompson Highlights 100 trends that will shape 2021 - Brand Spur

Latest News

Greenliant Launches High Capacity 1TB microSD ArmourDrive(TM) Industrial Memory Cards

Offering Reliability, Portability and Durability at Wide Temperature Ranges

 

BEIJING, CHINA and SANTA CLARA, US - EQS Newswire - 1 March 2021 - Greenliant has expanded its ArmourDrive™ industrial memory card portfolio with the high reliability, high capacity microSD QX Series, available from 256GB to 1TB, and operating at wide temperatures (-25 to +85 degrees Celsius). See microSD ArmourDrive product information at http://bit.ly/SD-microSD.

Wunderman Thompson Highlights 100 trends that will shape 2021 - Brand Spur

High Capacity microSD ArmourDrive™ Industrial Memory Cards


Industrial microSD memory cards have become a popular storage medium for a broad range of applications, including dashcams and bodycams, data loggers, routers and switches, medical equipment and IIoT devices. Built with high quality, advanced 4-bit-per-cell (QLC) 3D NAND flash memory, microSD ArmourDrive QX Series products provide video, security, networking and industrial customers with cost effective, reliable and rugged removable data storage. UHS Speed Class 10 and SD Specification 6.10 compliant, microSD ArmourDrive QX Series cards reach up to 100/37 MB/s sequential read/write performance and are ideal for video recording at high definition resolution.


Benefits of 93 QX Series microSD ArmourDrive memory cards include:

  • Wide Temperature: Operates between -25 and +85 degrees Celsius
  • Large Capacity: 256 GB, 512 GB, 1 TB
  • High Performance: Supports UHS I-104 ultra high bus speed mode
  • Energy Efficient: Active power consumption less than 400 mA; standby mode less than 1 mA
  • Rugged: Resistant to shock (1500G), vibration (20G) and water (IPX7 rating)
  • Reliable: Achieves more than 2 million hours for Mean Time Between Failures (MTBF)
  • SMART Support: Monitors remaining useful product life


Availability

Greenliant will start sampling microSD ArmourDrive QX Series industrial memory cards at the end of March and expects to start production shipments in April of this year. For more information about 93 QX Series products, contact a Greenliant channel partner, https://www.greenliant.com/sales.


About Greenliant

By leveraging more than 30 years of solid state storage design expertise, Greenliant is dedicated to developing durable, reliable and secure storage solutions for embedded systems and enterprise datacenters. The company is headquartered in Silicon Valley with product development centers in Santa Clara, Beijing, Shanghai, Xiamen and Hsinchu. https://www.greenliant.com


Greenliant, the Greenliant logo and ArmourDrive are trademarks of Greenliant. All other trademarks used herein are the property of their respective owners.


Wunderman Thompson Highlights 100 trends that will shape 2021 - Brand Spur
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