From cooking up smash beats to promoting cultural heritage, Ayorinde Kehinde Okiki, otherwise known as DJ Kaywise has just been unveiled as the new brand ambassador for Goldberg Lager Beer.
The surprise announcement was made to fans and followers on social media.
Having been an outstanding disc and video jockey with a knack for producing some of the best and hottest urban mixtapes in Africa, fans recently pushed for the deal with Goldberg after noticing his love for the beer brand.
Kaywise who has continued to excel in the industry since 2010 when he kicked off his career in music as a DJ, daring to break into the heavily saturated Alaba Market with his mixtapes. Estimated to have released over 10,000 CD-Mixtapes, alongside over 50 online released mixtapes that include multiple visual mixes featuring A-list Nigerian and African artists, the 28-year old is indeed a trailblazer in pop culture.
Creating mixtapes has become his asset in an industry that is fast dominated by the production of singles as against the album releases. Many music fans had relied on mixtapes such as DJ Kaywise’s, to keep a pulse on the music trends across genres particularly the Afrobeats.
The communal drive that accompanies his music bears a semblance of the tradition that Goldberg is largely associated with.
On his part, DJ Kaywise takes pride in his roots and combines traditional music with western popular music styles. Famed for his strong work ethics, Okiki was also known by the moniker, ‘Drummer Boy’ has worked with leading artists such as Olamide, Phyno, Mayorkun, Zlatan, Naira Marley for music productions, setting the trend for the likes of DJ Cuppy.
Fellow brand ambassadors Olamide and Odunlade Adekola joined fans in welcoming DJ Kaywise to the Goldberg family.
Goldberg’s unveil of DJ Kaywise as a brand ambassador honours the wishes of the teeming fans and social media followers who had been clamouring to have this phenomenal DJ as one of the brand’s torchbearers.