Working together, the Akita Shirakami area rethinks tourism in the age of Covid-19 through new PR video and grassroots project


AKITA PREFECTURE, JAPAN – Media OutReach – 5 March 2021 – Focusing on community collaboration, DMO Akita Shirakami Tourism announced two new projects to promote safe travel to the Akita Shirakami area. Their newest PR video highlighted the safety of the area’s vast wilderness, and their Kamashi Meshi project mobilized restaurants committed to Covid-19 safety precautions, to create new menu items that concentrated on local ingredients to attract new visitors amidst a pandemic that has greatly affected small business.