Amazon Singapore empowers women-owned small businesses this International Women’s Day


Amazon Singapore encourages consumers to shop from small businesses and bolsters support for sellers by shining the spotlight on women entrepreneurs, including founders of maternity needs brand Hegen, social enterprise HoneySpree, and skincare label Porcelain

SINGAPORE – Media OutReach – 5 March 2021 – This International Women’s Day (IWD), Amazon Singapore is celebrating women who are the driving force behind successful homegrown small and medium-sized businesses (SMBs). From creating jobs and enabling financial independence in their communities to championing eco-friendly business practices, the founders have been persevering through challenges to create a better future for all. By sharing their inspirational stories and unique product offerings on a dedicated storefront, Amazon Singapore hopes to inspire more entrepreneurs and consumers to #ChooseToChallenge gender stereotypes and empower local business owners, regardless of their gender, to sell online and scale globally.

Amazon Singapore has long been supportive of Singapore’s journey to become a global e-commerce hub. While local businesses continue to play a central role in the company’s DNA and success, Amazon recognizes that empowering women and supporting their businesses is the key to maximizing Singapore’s economic potential, with research showing that increasing gender equality in the workforce could add up to S$26 billion to the country’s GDP by 2025[1].

The dedicated storefront on will showcase stories and products offered by 12 women-owned businesses over the next 4 weeks — from craft supplies to baby and maternity essentials. Starting today, customers can read more about the journey and motivations of the featured entrepreneurs, shop their offerings on and enjoy promotions on selected products as part of the IWD celebration.