CNN’s #MyFreedomDay Returns, Students Pledge To End Slavery

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CNN’s #MyFreedomDay a student-led and social media-driven event to raise awareness of modern-day slavery returns on Tuesday 16th March.

According to a press statement made available to Brand Spur Nigeria, to mark the fifth anniversary of CNN’s #MyFreedomDay, young people have been asked to make a pledge on what actions they’re implementing to be responsible consumers and spread awareness of slavery in supply chains through a new social campaign.

By signing the #MyFreedomDay pledge, students will join thousands of schools in more than 100 countries, to reflect on this year’s ‘The Choices You Make, The Actions You Take’ message.

Participants are encouraged to share their pledge on social media and form a ‘freedom chain’ by nominating three friends in their social circle. The longest and most creative freedom chains will also have the opportunity to be showcased on CNN.com/MyFreedomDay and other CNN platforms by using the #MyFreedomDay hashtag.

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Individuals without access to a printer or digital device can answer the question: “What are you doing to help end slavery?” then nominate three friends to do the same.

To reflect the era of virtual learning, the network has provided a selection of resources for schools, students, and community groups to contribute to the day no matter where they may be in the world.

Alongside bespoke social graphics to share with their network and a catalogue of long-form documentaries, CNN will host three global panel sessions featuring CNN talent and regional community leaders.

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Available via the #MyFreedomDay microsite, CNN’s Donie O’Sullivan, Becky Anderson and Kristie Lu Stout will moderate discussions on the impact of human trafficking and how modern-day slavery can be combated in their respective regions.

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In the lead up to March 16th, CNN will broadcast a new documentary film titled Silk Slaves. Airing on CNN International on March 13th, the film examines bonded labour in India’s silk industry and helps find freedom for a young woman and her mother.

Mike McCarthy, EVP and General Manager of CNN International, said: “When we launched the CNN Freedom Project 10 years ago, we made a commitment to help expose modern-day slavery in all its despicable forms. That commitment has taken us to all corners of the world, from slave auctions of African refugees in Libya, to sex trafficking rings targeting indigenous women in Canada, and to silk slaves in India — as revealed in our latest documentary. Through #MyFreedomDay we are also harnessing the energy and passion of the next generation, giving a voice to young people determined to see slavery eradicated in their lifetimes.”

Things To Know About The CNN Freedom Project

The CNN Freedom Project produces original reports, articles, and documentaries on human trafficking in all of its forms – from debt bondage in India to sex trafficking rings in Southern California and African slaves in the Sinai desert.

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Since its launch in 2011, the multi-award-winning CNN Freedom Project is among the most successful and highly visible programming initiatives on CNN International.

It has generated more than 1,000 investigative stories of modern-day slavery from across six continents. Various NGOs report that these CNN Freedom Project stories have contributed to changing laws and corporate policies, led to more than 1,000 survivors receiving assistance and sparked more than $24 million in donations to anti-trafficking organizations. www.cnn.com/freedom

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CNN’s #MyFreedomDay Returns, Students Pledge To End Slavery - Brand SpurCNN’s #MyFreedomDay Returns, Students Pledge To End Slavery - Brand Spur

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CNN’s #MyFreedomDay Returns, Students Pledge To End Slavery - Brand SpurCNN’s #MyFreedomDay Returns, Students Pledge To End Slavery - Brand Spur

Latest News

Strongest first quarter ever: Preliminary results of Deutsche Post DHL Group above market expectations

  • All divisions significantly increased EBIT in first quarter 2021; Group EBIT tripled to around EUR 1.9 billion
  • Free cash flow development continued positive trajectory and improved by more than EUR 1.4 billion to around EUR 1.0 billion
  • CEO Frank Appel: "The start into the new financial year was more dynamic than ever"
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SINGAPORE - Media OutReach - 12 April 2021 - Deutsche Post DHL Group has today released preliminary results for the first quarter of 2021 and has raised the outlook for the current financial year. Preliminary operating profit (EBIT) for the first three months improved to around EUR 1.9 billion (Q1 2020: EUR 592 million). The positive development of the group's businesses seen in the fourth quarter 2020 has continued well through the first quarter 2021. In the first three months of the year the B2C shipment volumes remained high in all networks while the recovery in the B2B business continued.

"The start to the new financial year was more dynamic than ever. It proves that we have successfully geared our business to the right growth drivers. One year into the pandemic we experienced in the first quarter 2021 a sustained momentum in e-commerce and a significant stabilization in global trade with increasing air- and sea-freight volumes. Consequently all divisions reported a significant jump in earnings above market expectations. Global trade continues to recover and vaccine distribution is in full swing which makes me very optimistic for the rest of 2021 and beyond," said Frank Appel, CEO of Deutsche Post DHL Group.

All divisions optimally positioned for continuing e-commerce boom and growth in global trade

Express: The division reached an EBIT of around EUR 955 million in the first quarter 2021 compared to EUR 393 million in Q1 2020.

Global Forwarding, Freight: EBIT in Global Forwarding, Freight stood at around EUR 215 million in Q1 2021, clearly above previous year's Q1 of EUR 73 million.

Supply Chain: EBIT at Supply Chain came in at around EUR 165 million in the first quarter 2021 compared to EUR 105 million in Q1 2020.

eCommerce Solutions: eCommerce Solutions recorded a first quarter 2021 EBIT of around EUR 115 million, clearly above last year's Q1 result of EUR 6 million.

Post & Parcel Germany: EBIT in Post & Parcel Germany in Q1 2021 was around EUR 555 million (Q1 2020: EUR 334 million).

Earnings momentum mirrored in positive cash flow development and improved outlook


The continued positive business development is underpinned by a strong cash flow development; free cash flow amounted to around EUR 1.0 billion in the first quarter 2021. In Q1 2020 this figure was still negative at EUR -409 million.

In light of the strong earnings momentum, guidance for 2021 is adjusted as follows:

Group EBIT for 2021 is now expected to be significantly above EUR 5.6 billion (previous forecast: more than EUR 5.6 billion). Equally, the result for the DHL divisions is now seen significantly above EUR 4.5 billion (previous forecast: more than EUR 4.5 billion). EBIT for the Post & Parcel Germany division is no longer expected at around EUR 1.6 billion but above EUR 1.6 billion. The expectation of a Group Functions EBIT of around EUR -0.4 billion remains unchanged. Full year 2021 Free Cash Flow is now expected to be significantly above EUR 2.3 billion (previous forecast: around EUR 2.3 billion).

The Group will introduce a revised detailed guidance with the comprehensive disclosure for Q1 2021 which will be published as planned on May 5, 2021.

Deutsche Post DHL Group

Deutsche Post DHL Group is the world's leading logistic company. The Group connects people and markets and is an enabler of global trade. It aspires to be the first choice for customers, employees and investors worldwide. To this end, Deutsche Post DHL Group is focusing on growth in its profitable core logistics businesses and accelerating the digital transformation in all business divisions. The Group contributes to the world through sustainable business practices, corporate citizenship and environmental activities. By the year 2050, Deutsche Post DHL Group aims to achieve zero emissions logistics.


Deutsche Post DHL Group is home to two strong brands: DHL offers a comprehensive range of parcel and international express service, freight transport, and supply chain management services, as well as e-commerce logistics solutions. Deutsche Post is Europe's leading postal and parcel service provider. Deutsche Post DHL Group employs approximately 570,000 people in over 220 countries and territories worldwide. The Group generated revenues of more than 66 billion Euros in 2020.


The logistics company for the world.

CNN’s #MyFreedomDay Returns, Students Pledge To End Slavery - Brand Spur
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