The 1st virtual trade show with real-life tastings organised exclusively by cross-industry experts
In a fast-changing world where we constantly have to reinvent ourselves, Alsace is taking up a position right at the interface of ingenuity and popularity as it launches Millésimes Alsace DigiTasting®, an audacious Alsace Wine Show, ahead of the curve and entirely dedicated to professionals.
From June 7-9, 2021
HONG KONG SAR – Media OutReach – 15 March 2021 – Cancelled in 2020 given the current public health situation, Millésimes Alsace, the must-attend biannual trade fair organised by the Vins d’Alsace, will indeed take place in 2021. Driven by the dynamism of the Alsatian vineyard, it will adopt an entirely new format this year. Entirely conceived and created by the Conseil Interprofessionnel des Vins d’Alsace (Interprofessional Wine Board of Alsace), the show becomes Millésimes Alsace DigiTasting® to combine the physical and digital worlds.
First ‘phygital’ show entirely developed and organised by a wine area, Millésimes Alsace DigiTasting® is a new way of exploring the full potential of Alsace wines. Combining real-life tastings and virtual meet-ups, this show, devised on an international scale by local winemakers, is a first both for the French and global wine industry. And with 100 exhibitors presenting 4 wines each, there are 400 wines listed!
Millésimes Alsace DigiTasting®: the new show design
Sharing ideas, meeting colleagues, and tasting wine: these are the priceless experiences that bring professionals together as they stroll down the aisles of wine trade shows. Conscious of the need to take their destiny into their own hands, Alsace winemakers combined current health and market requirements to create a new format integrating virtual meetings and real-life tastings: Millésimes Alsace DigiTasting®.
So, what is the USP of this event? Prior to the show, visitors will be offered tasting cases that they will be able to taste with the winemaker during virtual meetings.
These boxes will contain some of the 4 still wines that each of the 100 exhibitors has selected. Each box will be made up of 4 mini glass bottles (3 cl mini-bottles) from the same producer, giving its taster a good idea of the winery’s expertise and personality.
Consistent with the care provided to PDO quality wines, and in line with Alsace wines’ specifications, the wines are bottled in their region of origin in a small glass shaped like a traditional Rhine flute. A unique technological process guarantees the wines’ integrity: bottled in an inert atmosphere, they retain their most subtle qualities and aromas. By staying as close as possible to the original product, this process respects Alsace wines’ very essence.
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