The Gerety 2021 deadline has been extended until April 30 and a new category for humor is announced.
The humor category will celebrate the best in advertising humour. Funny advertising becomes a part of popular culture. Just like Noah’s Ark’s Airtel ‘Lost’
At last year’s Gerety there was Central Midnight Sale #DontDieTillThatDay and would have made an ideal candidate for the humor category.
Gerety Ambassador Uma Rudd Chia, Co-Founder & Executive Creative Director at KVUR in Singapore commented
“People don’t remember names or facts about advertising campaigns. What they remember is the feeling the ad leaves them with. That’s why humour is important in advertising. And because men and women laugh at different things, humour isn’t necessarily gender neutral – and this reminds us of the need for diversity in advertising!”
Gerety is redefining advertising and communications by setting a new benchmark in global creative awards.
Named after Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the awards mark the first time that juries have been brought together to select the best in advertising – all advertising, not just advertising made for women – through the female lens.