One of the worldâs most prestigious audience data-based awards, ID Africaâs NET Honours will hold on Sunday, June 20, 2021.
Organisers Info Digital Africa,Â owners of Nigerian Entertainment Today, from which the data is sourced and analyzed, say this yearâs edition will remain entirely virtual with plans to reach even more people globally.
ID Africaâs NET Honours is an annual recognition of top performers in the entertainment industry and public sector based on audience data from Info Digital Africaâs media channels. NET Honours recognizes achievers through a thorough analysis of audience search results, consumer interest, social media interactions and trends.
Info Digital Africa CEO, Femi Falodun, says âNET Honours is a one-of-its-kind platform where we recognize and celebrate some of Nigeriansâ favorite celebrities and public figures, strictly based on data and insights from our network of media platforms and social channels.
Last year, we recognized over 73 individuals and organizations and reached over 10 million people in 31 countries. We expect to reach an estimated online audience of 15 million on June 20, when we announce this yearâs winners.â
ID Africaâs NET Honours is based on engagement from over 8 million internet users reached across websites, social media and related channels of Netng, Neusroom, 234Star and Orin between June 2020 and May 2021. The event celebrates musicians, actors, comedians, reality TV stars and public personalities who are subjects of Nigeriaâs most exciting conversations in the year under review.
Falodun adds: âOver 90% of the audience on our media properties, Netng, Neusroom, 234Star and Orin, are Nigerians below 40 years old. This means that NET Honours provides valuable insights into the people, events and pop culture interests that appeal most to Nigeriaâs digital natives and entertainment content consumers.â
The 5th edition of NET Honours will feature 25 categories, including Most Popular Male Musician, Most Popular Event, Most Searched Actress, Most Played Pop Song, Most Popular Couple, and many more.
For the first time, organizers are adding new categories celebrating the most played songs in Nigeria during the period under review. These awards will include songs across five genres, namely: Pop, Hip-Hop, Alternative, Street Hop and R&B/Soul.
According to organisers, the Most Played Songs categories are based on verifiable data supplied by Corrents, a Nigerian music analytics startup. The company analyses data from airplay on over 100 local radio stations and streaming platforms like Spotify, YouTube, and Apple Music.
Celebrities and public figures such as Wizkid, Cardi B, Cristiano Ronaldo, Juliet Ibrahim, Tiwa Savage, Toke Makinwa, Tacha, Alibaba and Ebuka have won awards in previous editions of the event.
Nominees for NET Honours Peopleâs Choice Awards Class of 2021 will be announced on Sunday, June 13, and winners will be announced during a live virtual global event on Sunday, June 20, 2021.