Cristiano Ronaldo Snub Wipes $4Billion Off Coca-Cola’s Market Value

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Cristiano Ronaldo coca cola

The value of the beverage giant, Coca Cola fell in the region of four billion dollars ($4Billion) after Cristiano Ronaldo disparagingly removed two bottles from their place at his press conference on Monday.

Cristiano Ronaldo is known to be a keen advocate of healthy living and is not a fan of carbonated soft drink (fizzy drinks) such as Coca Cola.

Upon arriving for his media duties ahead of Portugal’s opening Euro 2020 game against Hungary, the attacker sat down and then pushed two bottles of Coke to one side. He then pointedly raised a bottle of water. Ronaldo followed it by holding up a bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.

Cristiano Ronaldo coca cola

The message was clear and, as well as going viral on social media, it has had an impact on the financial world too. Coca Cola shares dropped from 56.10 dollars to 55.22 dollars almost immediately after Ronaldo’s gesture, meaning the company’s value fell from 242bn dollars to 238bn dollars.

Cristiano Ronaldo Snub Wipes $4Billion Off Coca-ColaMarket Value
Chart credit: Caughtoffside.com

If anyone was in any doubt over the power of Ronaldo’s words and actions, they won’t be now.

This isn’t the first time Ronaldo has spoken out against carbonated drinks, having previously told of how he tries to avoid his son consuming them.