Fast-rising versatile marketing communication professional, Abu Esther has been appointed Marketing Manager for Nigeria’s first-ever Interactive Online Lottery and Gaming Platform, wow!lotto.
In her new position, Esther is expected to bring to fore her over six years of experience in this market to drive the entire launch process of wow!lotto gaming Platform into the Nigerian market and oversee all the marketing activities through the media and other consumer activations, ensuring the brand has a large market share in the lottery and gaming sector in Nigeria.
Industry observers believe that this onerous responsibility for Esther who is arguably one of this industry’s youngest marketing coordinators is a stroll in the park as she had hands-on experience and expertise working on such brands as MainOne, Diageo (Guinness Foreign Extra Stout, Malta Guinness, APNAD PET Launch), Seplat, PwC, Savannah Energy, Lekoil, Total, NSE and Frontier Oil.
Esther was also instrumental to the execution and grand success of such groundbreaking campaigns and projects that have become professional reference points as Coca Cola’s Coke Island Party (that birthed the campaign launch of Coca-Cola’s ‘Taste The Feeling,’), Coke’s ‘Share a Feeling Campaign’ launch (2015 & 2016), GLO CAF, Girl Effect (Girls Connect Initiative), Financial Reporting Council of Nigeria (Public Hearing and Sensitization on the Nigerian Code of Corporate Governance), SAHCO (IPO), among others.
Her foray into fashion and entertainment has also seen her handle such projects as the Ask Series, OUCH, Africa Fashion Roundtable, The Waterside Ikoyi Lagos, Goge Africa, TV Creed, Olorisupergal’s Book Launch and Jaylee to the World (A Drummer vs DJ concert). She has also worked for such celebrities as Waje, Yemi Alade, Jaywon, Meg Otanwa, Joke Silva, Olorisupergal, Jane Michael, Bez, Ycee, HumbleSmith, Drummerboystanley and DJ Cuppy.
Abu Esther has also worked in some of Nigeria’s most reputable agencies including Caritas Communications, C&F Novelli Portelli, Wildflower and Belfry Africa (where she was the Lead Consultant).
Abu Esther is an alumna of the University of Nigeria, Nsukka, UNN and the University of Lagos, Unilag, where she obtained a Bachelor’s degree and a Master’s degree in Mass Communications, respectively.