1.65 million mothers to be reached annually, in Nigeria
July 2021- Kimberly-Clark Nigeria, a leader in baby care and essential feminine products is helping to prepare mothers ahead for special moments with their little ones, through its Huggies Hospital Sampling program.
The Huggies Hospital Sampling programme is designed to improve the lives of mothers and their babies by distributing diaper samples to hundreds of thousands of expectant and new mothers. Since its launch in 2020, the initiative has reached over 685 clinics across Lagos, Oyo, Benin, Onitsha, Port Harcourt, Abia and Enugu and Abuja.
Huggies recognizes that healthy development begins at birth and, as such, seeks to educate and encourage expectant and new mothers who frequent the hospital, during their parenting journey, to embrace the use of quality diapers for their babies needs.
Committed to tackling the challenges of availability and affordability of quality diapers in Nigeria, Kimberly-Clark continues to partner with hospitals and clinics around the country to support expectant and new mothers with diapers through the sampling outreach.
Mothers who benefit from this initiative are also educated on the need for comfort and happiness of their babies, and the role quality diapers like Huggies play in meeting that need. The brand continues to bridge the gap between mothers and access to fresh, clean diapers for their babies.
Speaking on accessibility and affordability of quality diapers, Vani Malik, General Manager of Kimberly-Clark Nigeria said,
“Many mothers face challenges when they use cloth or diapers with inferior quality. Huggies diapers deliver the convenience that mothers need to live without stress and spend quality time with their little ones. The hospital sampling programme is our way of helping mothers-to-be in our communities and ensuring that the little ones are well cared for, with a quality diaper from day one.”
Huggies has always believed in the powerful connection between mothers and their babies and aims to provide quality and safe diapers that contribute to the healthy development of children.
Kimberly-Clark Nigeria plans to deliver Huggies samples to 1.65 million mothers, as part of their global ambition to improve the lives of 1 billion people in underserved communities around the world by 2030.
For almost 150 years, Kimberly-Clark has sought new and innovative ways to make lives better for consumers across the globe. Today, Kimberly-Clark operates in 175 countries, catering to billions of people around the world. With a wide range of quality products innovated from creativity and an understanding of people’s most essential needs, Kimberly-Clark products are used by ¼ of the world’s population.