Coca-Cola Zero Sugar is rolling out an even more delicious and refreshing recipeâand bold new packagingâto deliver an even more iconic Coke taste.
The new recipeâwhich optimizes existing CocaâCola Zero Sugar flavours and existing ingredientsâstarts hitting shelves this month in the United States, with full nationwide distribution in the U.S. and Canada starting in August with full distribution in September. All listed ingredients and nutritional information remain the same.
âRecognizing that tastes and preferences are always evolving, weâre focused on continuous improvement to give fans the best-tasting Coca-Cola they wantâwith zero sugar or caloriesâoffered in the most iconic packaging and powered by some of our most creative, consumer-centric marketing yet,â said Rafael Prandini, Coca-Cola TM Category Lead, North America Operating Unit, who added that reaction from consumersâ¯in taste testsâ¯has beenâ¯positive.
A simplified packaging design is anchored by the iconic CocaâCola logo and red cues, with black Spencerian script signalling the Zero Sugar variety and âNow More Deliciousâ messaging highlighting the new formula in the U.S.
All CocaâCola Zero Sugar packagingâincluding 7.5-oz. and 12-oz. cans, fridge packs, and 13.2-oz., 16.9-oz., 20-oz., 1.25-liter and 2-liter bottlesâwill feature the streamlined graphics, as well as in CocaâCola Zero Sugar packaging in Canada â including 222 mL & 355 mL cans and 250mL, 300mL, 500mL, 710 mL, 1L and 2L bottles.
To celebrate and debut the launch of the newÂ CocaâCola Zero Sugar, the brand will show up at âManhattanhengeâ on July 13 at 7:30 p.m. as New Yorkers gear up to check out the spectacular sunset.
The event draws thousands of New Yorkers and tourists annually. Onlookers at key intersections on July 12th were handed a âfirst sipâ of the product before the official launch, and billboards throughout the city â will spread the CocaâCola Zero Sugar news. And the excitement isnât limited to the Big Apple; fans across the country can download special Coke Zero Sugar Snapchat Lenses to take sunset selfies at home.
âAs the country reopens, we want to be a part of this beautiful, culturally relevant moment thatâs naturally happening in New York City,â said Natalia Suarez, senior brand manager, Coca-Cola TM, North America Operating Unit.
âThe activation is grounded in the idea that the best moments are even better with a Coke. And we believe this is the best Coke ever.â
An integrated marketing and sampling campaign will invite consumers to try the product and find out if itâs the âBest Coke Ever?â Creative will break next month across outdoor, retail, streaming audio/local radio, online video, digital and social media channels. Additional content in the fall will leverage the brandâs longstanding ties with professional and collegiate football teams.
The reformulation, which is currently on shelves across Europe and Latin America, support The CocaâCola Companyâs strategy to offer a broad portfolio of beverages that fit a variety of tastes and lifestylesâand moving quickly and experimenting in an intelligent and disciplined manner.
CocaâCola Zero Sugar, which launchedâ¯inâ¯2005, was reformulated in 2017 to bring its taste even closer to CocaâCola. Since then, the brand has consistently delivered double-digit growth.
âIn order to continue to drive the growth of our diets and lights category, we must keep challenging ourselves to innovate and differentiate just as other iconic brands have done,â Suarez said. âThe consumer landscape is always changing, which means we must evolve to stay ahead.â