EQUAL is Spotifyâs global initiative to cultivate gender equality in music and support female artists and podcast creators both locally and internationally.Â
At justÂ 19Â years old, the Kenyan-born rapper and singer-songwriter is the youngest artist to join the program.Â Ssaru first made her mark in the industry after her rapÂ freestyles went viral. Following that,Â sheÂ released her first videoÂ âNyamaâÂ and has since worked with the likes ofÂ BenzemaÂ of theÂ Ochungulo Family, one of the music crewsÂ instrumental inÂ pioneering the Gengetone genre in Kenya.
The rapper originally worked on several dancehall projectsÂ thatÂ she has put on hold toÂ cut her teethÂ in whatÂ is currently one of Africaâs most popular genres – Gengetone, making her one of the first women to venture into the genre. Ssaru also currently features on Spotifyâs flagship playlistÂ Â Gengetone FireÂ that highlights the hottest artists and tracks of the genre coming out of Kenya.Â
âSsaru is breaking barriers and owning herÂ voice in aÂ space that is predominantly male dominated. She is a young, independent female artist whoÂ hasÂ fastÂ becomeÂ one of the female faces of a genre that is gaining massive international appeal. We launched EQUAL with the aim to upend the disparities faced by female creators and Ssaru is a primary example of an artist who is doing just that, it only makes sense that we have her on board,â says Phiona Okumu, Head of Music, SubÂ SaharanÂ Africa.
Â Ssaru adds, âBeing anÂ EQUALÂ artist grants me tools to project positive vibrations to the entire human race the best way I know how, which is limitless.â
Ssaru joins the program’s stellar roster of local and international creators who will be spotlighted through global partnerships, activations, new content experiences, and on and off platform support.