P+ Measurement Services Media-Intelligence and Performance Audit Reports in the month of July 2021 critically analyzed and revealed top Nigerian Banks and their advert spend in the print media publications.
This analysis revealed that a total of 22 Nigerian banks spent an estimated sum of N298,048,272 on print advertisements covering various traditional and soft-sell publications across the country.
The media audit report further showed that Zenith Bank Plc emerged as the top spender with 39% share, with Access Bank Plc ranking 2nd with 24% percentage share.
Completing the top 5 are Polaris Bank Ltd., UBA Group and GTBank with 13%, 12%, and 12% respectively.
