Austin Jay Jay Okocha was a delight to watch on the pitch with his unmatched skills and dribbles that rippled across the world of football with many lovers of the round leather game still rooting for the midfield maestro from Nigeria.
It is a known fact that Okocha is one of the most talented footballers to ever wear the Nigerian jersey and he is a legend among legends, his dribbles and prowess as a midfielder earned him comparison with some of the world’s greatest football players during his time as a footballer even when he played for low tier clubs and he stood out among the pack and his command of the game has become more outstanding even after retirement as he now gets endorsement deals from various brands who bank on the equity Jay Jay commands among the lovers of footballs and other Nigerians who have grown to like his amiable personality.
In recent times, one cannot mention the word ‘endorsement’ or ‘brand ambassador’, especially among sports icons without mentioning Okocha’s name. It will not be amiss to say King Jay-Jay Okocha is now the most courted football legend in Nigeria by brands from different walks of life when one gauges the number of deals he has under his belt in comparison with others who had also retired from playing the beautiful game.
Some of the brands endorsed or supported by this maestro include BetKing, Xiaomi, Bajaj, Heineken, Glo, Bullet, Coca Cola, and most recently Kwik delivery.
Okocha’s past and current deals are too numerous to mention as he is always in the faces of Nigerians across age and socio-cultural divide. His command of love and respect among young Nigerians makes him relevant several years after retirement.
While Jay Jay’s secret to getting these endorsements deals is unknown, what we know is that Okocha is still as relevant today as when he adorned the jerseys of great football clubs across Europe or the beautiful green and white jersey of the Super Eagles of Nigeria, because if not, renowned brands will not be seeking for his signature in endorsing their brands.