Tecnovate Africa has been announced as the winner of the The Association of Advertising Agencies of Nigeria’s second AdCademy Masterclass.
The announcement was made on Thursday 2 September, 2021 at the AAAN Secretariat with Tecnovate winning the cash prize of N600,000
The masterclass had participants split into eight groups and each group was tasked with conducting a market intelligence research and designing a mock marketing campaign which was presented to the CEO of MultiChoice Nigeria, John Ugbe and the AdCademy faculty at the end of the programme.
Members of the winning team who attended the prize presentation include Emeka Obia, Leo Burnett; Rebecca Otepen Adenaike, Max Edge communications Ltd; Sheriff Lanre Akinpelu, SPV Communications Ltd; and Femi Olotu, X3M ideas. Other members of the group include Kayode Soyemi, MultiChoice Nigeria; James Uti, Rage Media Global; Chimaobi Eluigwe, MultiChoice Nigeria; and Abdulhakeem Ogundipe, Verdant Zeal.
The AdCademy masterclass tagged “The Winning Strategy which held virtually from 26 – 28 August was in partnership with University of Reading’s Henley Business School.
The programme was open to mid-level management staff in brand and client service, copywriters, artists, account/strategic planners, media managers and professionals involved in related functions in the private and public sectors and was facilitated by veteran industry experts from within and outside the country.